Soho Yacht Club Joins Forces with Limo Boyz on Soho Limo Club
References: l.instagram & hypebeast
London-based imprint Soho Yacht Club works in collaboration with upcoming imprint Limo Boyz to present a new series of clothing around the co-branded logo of Soho Limo Club. The capsule is full of understated looks for the summer season, defined by its blank canvas that serves as a base for intricate branding accents.
Details can also be seen continued at the inside of the shirts with a collaborative hangtag that is applied. The two also introduce a pair of shorts that are made from jersey fabric and have custom branding along the leg. The capsule is then rounded out with a new cap that takes on a slighter darker palette and has Soho Limo Club typography at the center.
Image Credit: @z.eyaad, hypebeast, l.instagram
Details can also be seen continued at the inside of the shirts with a collaborative hangtag that is applied. The two also introduce a pair of shorts that are made from jersey fabric and have custom branding along the leg. The capsule is then rounded out with a new cap that takes on a slighter darker palette and has Soho Limo Club typography at the center.
Image Credit: @z.eyaad, hypebeast, l.instagram
Trend Themes
1. Collaborative Streetwear - The collaboration between Soho Yacht Club and Limo Boyz showcases the trend of brands joining forces to create unique fashion pieces.
2. Understated Summer Looks - The capsule collection by Soho Yacht Club and Limo Boyz taps into the trend of minimalistic fashion for the summer season.
3. Custom Branded Accessories - The introduction of a new cap with custom branding by Soho Yacht Club and Limo Boyz reflects the trend of personalized accessories.
Industry Implications
1. Fashion - The collaboration between Soho Yacht Club and Limo Boyz in creating a capsule collection showcases the trends in the fashion industry.
2. Streetwear - The collaboration between Soho Yacht Club and Limo Boyz highlights the disruptive innovation opportunities within the streetwear industry.
3. Clothing - The introduction of the co-branded logo of Soho Limo Club by Soho Yacht Club and Limo Boyz presents disruptive innovation opportunities within the clothing industry.
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