The Chanel ‘J12 Noir Intense' Oozes Luxury
Holger Mohr — April 4, 2009 — Fashion
References: chanel & europastar
With its simple form that consists of black ceramic baguette stones set in a white gold bracelet, bezel, case, and dial, the Chanel J12 Noir Intense watch has an amazing appearance.
For the Chanel J12 Noir Intense, 724 blocks of ceramic were fashioned into faceted baguettes with the same methods used to cut and shape diamonds. The masterpiece is limited to a series of only five pieces.
Implications - The denouement of the credit crunch has translated to consumers who are not weary about financial security. With money flowing through the markets, consumers are looking to differentiate themselves from each other with new, bold aesthetic choices. Companies should seek opportunities out to create products with this mind set in mind.
For the Chanel J12 Noir Intense, 724 blocks of ceramic were fashioned into faceted baguettes with the same methods used to cut and shape diamonds. The masterpiece is limited to a series of only five pieces.
Implications - The denouement of the credit crunch has translated to consumers who are not weary about financial security. With money flowing through the markets, consumers are looking to differentiate themselves from each other with new, bold aesthetic choices. Companies should seek opportunities out to create products with this mind set in mind.
Trend Themes
1. Luxury Ceramic Watches - The trend of luxury ceramic watches presents an opportunity for companies to create high-end timepieces that offer a unique and bold aesthetic choice.
2. Limited Edition Timepieces - The popularity of limited edition watches like the Chanel J12 Noir Intense highlights the appeal of exclusivity, creating an opportunity for companies to capitalize on limited edition releases.
3. Customization in Luxury Watches - Consumers' desire for differentiation opens up the potential for companies to offer customizable options in luxury watches, allowing customers to create unique and personalized timepieces.
Industry Implications
1. Luxury Watches - The trend of sleek ceramic watches presents a disruptive innovation opportunity for the luxury watch industry to incorporate ceramic materials and cutting-edge design techniques.
2. Jewelry - The demand for high-end ceramic watches like the Chanel J12 Noir Intense creates an opportunity for the jewelry industry to expand their offerings and include ceramic timepieces in their product lines.
3. Fashion - The rise of luxury ceramic watches represents a potential disruptive innovation opportunity for the fashion industry to collaborate with watch brands and create unique timepieces that merge fashion and technology.
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