Late Checkout: A Ritz-Carlton Story Shares Co-Branded Styles
Laura McQuarrie — October 8, 2024 — Marketing
References: ritzcarltonshops & news.marriott
The Ritz-Carlton teamed up with menswear label Late Checkout to launch an exclusive drop called Late Checkout: A Ritz-Carlton Story, which shares nine curated pieces to redefine everyday luxury. The capsule collection leans into Late Checkout's hotel-inspired aesthetic and incorporates The Ritz-Carlton's iconic lion and crest for a balance of playful, irreverent style with sophistication.
In this bold and unexpected collaboration, fans will find elevated wardrobe staples like work jackets, V-neck sweaters, crewneck sweatshirts and versatile t-shirts, plus joggers, caps and towels with co-branded details.
The Ritz-Carlton and Late Checkout introduced their debut collection with a campaign film directed by Rogelio and produced by Little Spain, featuring award-winning actor Josh Hutcherson, who takes on the role of a diligent employee.
In this bold and unexpected collaboration, fans will find elevated wardrobe staples like work jackets, V-neck sweaters, crewneck sweatshirts and versatile t-shirts, plus joggers, caps and towels with co-branded details.
The Ritz-Carlton and Late Checkout introduced their debut collection with a campaign film directed by Rogelio and produced by Little Spain, featuring award-winning actor Josh Hutcherson, who takes on the role of a diligent employee.
Trend Themes
1. Co-branded Fashion Collaborations - Luxury hotels partnering with fashion labels to create exclusive capsule collections are blending leisure and couture.
2. Hotel-inspired Aesthetics - Apparel lines incorporating iconic elements from prestigious hotel brands offer fans a sophisticated yet playful wardrobe.
3. Celebrity-led Campaigns - Featuring well-known actors in marketing campaigns bridges the gap between fashion, entertainment, and hospitality.
Industry Implications
1. Luxury Hospitality - Collaborations with fashion brands allow luxury hotels to expand their brand identity into new lifestyle product offerings.
2. Menswear - High-end menswear labels are exploring new dimensions by integrating elements from luxury hotel brands into their designs.
3. Film Production - Creating cinematic campaign films for product launches highlights the role of storytelling in enhancing brand narrative and customer engagement.
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