Chanel J12 Tourbillon
Alex Covert — September 2, 2007 — Fashion
References: sybarites.org
Chanel has released the very limited edition (only one made) J12 Tourbillon watch to commemorate the re-opening of their store in Beverly Hills. It is made of ceramic, white gold, and blue sapphires. The timepiece is manually wound but has a power reserve of 100 hours! This model has 'Beverly Hills No. 1/1' inscribed on the back.
Implications - For a successful business, it's always good to capitalize on limited edition products. Successful brands with a large fan-base and celebrity endorsements are aware that selling clothes and advertising them just don't cut it. The production of specialty items invokes enormous interest among fans and it makes them feel more special when they're able to purchase them. Businesses profit from this knowing that limited products are often must-haves.
Implications - For a successful business, it's always good to capitalize on limited edition products. Successful brands with a large fan-base and celebrity endorsements are aware that selling clothes and advertising them just don't cut it. The production of specialty items invokes enormous interest among fans and it makes them feel more special when they're able to purchase them. Businesses profit from this knowing that limited products are often must-haves.
Trend Themes
1. Limited Edition Collectibles - Limited edition products have become increasingly popular among fans of successful brands with a large fan-base, and provide opportunities for businesses to capitalize on the hype and profitability from production of specialty items.
2. Luxury Timepieces - Luxury watches remain a popular collector's item, and companies may find success in creating one-of-a-kind, high-end timepieces with unique materials and features.
3. Brand Commemorations - Creating limited edition products to commemorate a special event or milestone can be a lucrative way for businesses to generate excitement and hype around their brand.
Industry Implications
1. Luxury Fashion - The production of high-end luxury watches and collectible items like the Chanel J12 Tourbillon, showcase industries that can profit by creating highly desired specialty items.
2. Jewelry - The use of unique materials like blue sapphires in the Chanel J12 Tourbillon watch, provide insight into the types of high-end materials and design elements that may attract luxury jewelry consumers.
3. Retail - The creation of specialty items like the limited edition Chanel J12 Tourbillon watch to commemorate the re-opening of a store in Beverly Hills, show how businesses can generate buzz, increase customer demand, and strengthen brand loyalty.
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