Chanel Fishing Rod
Elsa Blaine — June 14, 2008 — Luxury
References: lifeandhealth.guardian
Looking for a gift for Dad? Couture fashion house Chanel has just revealed the newest addition to their luxury sporting goods line...an ultra-lavish fishing rod. According to the Guardian, “for a mere £9,170 the ponciest angler on the planet can kit himself out with a Chanel rod and a set of meticulously tied, monochrome Chanel flies, complete with the famous “double C” logo on the gossamer wings, presented in a rather fetching, quilted black leather box.”
However, Karl Lagerfeld producing a fishing rod is not so farfetched of an idea. Apparently Chanel’s chic founder Coco Chanel was an ardent fly-fisherwoman (if that’s a word).
Just in case you were wondering, according to the “Urban Dictionary” ‘Poncey’ means, “The actions of one who thinks they are either overly stylish, cool or smart etc, when usually their IQ is akin to a fruit.”
However, Karl Lagerfeld producing a fishing rod is not so farfetched of an idea. Apparently Chanel’s chic founder Coco Chanel was an ardent fly-fisherwoman (if that’s a word).
Just in case you were wondering, according to the “Urban Dictionary” ‘Poncey’ means, “The actions of one who thinks they are either overly stylish, cool or smart etc, when usually their IQ is akin to a fruit.”
Trend Themes
1. Luxury Sporting Goods - The trend of offering luxury and high-end products in the sports industry, such as Chanel's ultra-lavish fishing rod, opens up opportunities for luxury brands to expand beyond traditional markets.
2. Fashion-focused Outdoor Recreation - The trend of incorporating fashion into outdoor recreation equipment like Chanel's fishing rod demonstrates a disruptive innovation opportunity for fashion designers to create unique, stylish products for outdoor enthusiasts.
3. Heritage Branding - The trend of leveraging a brand's heritage and founder's history to create unique, luxury products like Chanel's fishing rod could inspire other heritage brands to look for innovative ways to connect customers to their history.
Industry Implications
1. Luxury Goods - Chanel's ultra-lavish fishing rod showcases a key opportunity for luxury goods manufacturers to expand their product offerings and extend their brand to diverse customer segments
2. Sports Equipment - The incorporation of luxury and fashion-focused designs in sports equipment and apparel presents an opportunity for sports equipment manufacturers to expand beyond traditional markets and appeal to a wider audience
3. Outdoor Recreation - The trend of incorporating fashion and luxury into outdoor recreational equipment like Chanel's fishing rod creates a disruptive innovation opportunity for outdoor recreation equipment manufacturers and designers to create unique and stylish products for their customers
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