Beyond lending a name and a face to promote a branded product that's already been developed, a number of actors, musicians and other pop culture influencers are taking a shot of entrepreneurialism with inspiring new ventures based on their passions.
Over the past year, some of the biggest projects taken on by celebrities have included Rihanna introducing, Fr8me, her own beauty agency, Leafs by Snoop, Sarah Michelle Gellar's cooking subscription service, Moby's all-vegan eatery, Fabletics by Kate Hudson and a new online community from Ashley Tisdale called The Haute Mess.
One of the most unexpected projects of all is an apparel line from Tyler, the Creator called 'Golf,' which came about not because he loves the sport, but simply because the rapper is fond of the way the word sounds.
19 Celebrity Business Ventures
From Socialite Lifestyle Apps to Celebrity Vegan Bistros:
Laura McQuarrie — Dec 11, 2015 — Pop Culture
19
Neutral Rapper Fashions
The Kanye West Yeezy Season 2 Collection Favors Skin-Tone Clothing
18
Irreverent Hip-Hop Collections
The Golf Wang Fall/Winter Lookbook Features a Multitude of Color
17
Songstress Makeup Agencies
Singer Rihanna is Collaborating on a Beauty Firm Known as Fr8me
16
Rapper Cannabis Collections
Leafs by Snoop is a Premium Cannabis Line by Rapper Snoop Dogg
15
Anatomical Nail Art
The Lena Dunham Nail Art Collection Features Busty Decals
14
Celebrity Vegan Bistros
Moby's 'Little Pine' Serves All-Organic, Plant-Based Food and Drinks
13
Celebrity Activewear Shops
Fabletics by Kate Hudson Will Soon Open Its First Retail Store
12
Socialite Lifestyle Apps
The Kylie App by Kylie Jenner Shares Her Personal Makeup and Fashion Tips
11
Celebrity Cannabis Websites
Snoop Dogg's New Venture Merry Jane is an THC-Themed Online Platform
10
Culinary Children Subscriptions
Foodstirs Subscription Services is a Great Way to Get Kids Cooking
9
Creative Rapper Platforms
The 'Golf Media' App Provides a Glimpse into Tyler, the Creator's Mind
8
Liberating Female Publications
Ashley Tisdale's 'The Haute Mess' is an Inspirational Platform
7
Lossless Music Streaming Platforms
Tidal is a Quality-Focused, Subscription-Based Music Service
6
Cruelty-Free Cooking Shows
Pamela Anderson's Vegan Cooking Show Makes Animal-Free Food Fun
5
Rapper-Guided Museum Tours
This App Combines Hip-Hop Lyrics with the Met’s Digital Gallery
4
Rapper-Curated Art Exhibits (UPDATE)
This Drake Sotheby's Collaboration Sets Art to Music
3
Vegan Meal Plans
The Beyonce Diet is Based Around the 22 Days Nutrition Challenge
2
Online Feminist Newsletters
The 'Lenny Letter' is Celebrity Lena Dunham's Online Publication
1
Rapper-Created Cartoons
'The Jellies' by Tyler The Creator is an Eccentric and Crass Cartoon
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Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Celebrity-Backed Mushroom Mixes
Wiz Khalifa Debuts a Mushroom Brand Called Mistercap's for Cooking
Artist-Designed Streetwear Collections
Dinner Service NY Released the Striking Maggie Cowles Line
Artist-Inspired Athletic Wear Collections
Hyba Activewear Partners with Michelle Hoogveld
Streaming Service Restaurants
The Netflix Bites Pop-Up Serves Dishes from Netflix Series
Vintage-Inspired Essential Garments
Every Other Thursday Launches Classic Staples Remastered
Sustainable Repurposed Shirts
Olivia Wilde Unveils a New Eco-Friendly Collaboration with ThredUp
Movement-Inspired Brand Partnerships
On Has Announced a Multi-Year Partnership with Zendaya
Gaming-Inspired Fashion Collections
Charli Cohen x Diablo IV Hit Selfridges Stores in the UK
Refreshing Streetwear Collabs
Lipton Iced Tea x Cruel Pancake Dropped 90s-Inspired Summer Styles
Vegan Luxury Spring Collections
FREED Offers a Peak at Its Upcoming Spring 2024 Designs
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Celebrity-Backed Beauty Partnerships
Rabanne Named Singer Troye Sivan Its Makeup Brand Ambassador
Celeb-Approved Pet Grooming Lines
Paris Hilton's Pet Grooming Line Marries Pet Care and Glamour
Dynamic Sci-Fi Fashion Collabs
Fendi and MAD Architects Join Forces on a Futuristic Capsule
Energy Drink Influencer Partnerships
Uptime Energy Has Announced New Partnerships with Influencers
Entertainment Industry Expansions
Starbucks Enters the Entertainment Industry as Starbucks Studio
Chic Activewear Collections
Sophie & Hailee Offers a Capsule for Fitness and Everyday Activities
Vegan Celebrity-Inspired Sneakers
Nicki Minaj Teams Up with Løci for a New Footwear Collaboration
Streetwear Culture Music Partnerships
Spotify x BAPE Redefine Hip Hop with New Playlist Covers
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Plant-Based Breakfast Menus
Alpro and a Michelin-Trained Chef Collaborated on Inspiring Eats
Graphic Collaborative Streetwear
Born x Raised Joins Online Ceramics on the Born Online Capsule
Horse-Themed Bag Campaigns
Stella Mccartney’s Latest Campaign Redefines Luxury Vegan Fashion
Music-Informed Fashion Collections
Roc Nation and Moncler Join Forces on a New Capsule
Influencer-Made Lifestyle Apparel
Zara McDermott Introduces the Rise Clothing Brand at Tesco
Pizza-Inspired Streetwear Collections
Dinner Service Ny Debuts the Prince Street Pizza Collection
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
Rapper-Inspired Streetwear Brands
Gunna Unveils His New Clothing Brand, P by Gunna
Instant-Commerce Partnerships
Tom Brady x Gopuff Collaboration to Create Unique Experiences
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Celebrity-Designed Furniture Series
goop and CB2 Join Forces on their Second Collection
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Beer Pairing Pop-Ups
&Beer Pairs Beer with NYC’s Best Vegan Food
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Singer-Collaborative Fashion Capsules
Joe Jonas and Scotch & Soda Present a Joint Capsule
Sustainable Artist Endeavors
CASETiFY Launches a New Artistic Upcycling Project Called Re/CASETiFY
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Graphic-Adorned White Shirts
Tyler, the Creator's le FLEUR* Launches the New Colorful Graphic Tees
Musician-Fronted Luxury Fashion Campaigns
Jacquemus Launched a Campaign Featuring Bad Bunny
Plant-Based Toaster Pastries
Ghetto Gastro's Toaster Pastries are Powered by Whole Grains
Graphic Luxurious Accessory Collabs
Anti Social Social Club's SS24 Boasts Premium Collaborations
Reggae-Inspired Spring Fashion
Nicholas Daly Presents the Reggae Club Capsule for SS24
Rapper-Branded QSR Pop-Ups
Snoop Dogg Just Unveiled a Snoopified Dogg in Tha Box Restaurant Pop-Up
Tennis-Core Lifestyle Collaborations
Naomi Osaka x Etsy Present a Tennis-Centric Capsule
Music-Inspired Fashion Ventures
Upstream is the First Fashion Streaming Service Powered by Music
Intercontinental Collaborative Capsules
BornXRaised and Paris Saint-Germain Work on a Collection
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Brunch-Inspired Activewear Capsules
Nimble Activewear Launches the New 'Breakfast Club' Collection
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Made-to-Order Slow Fashion
Héctor Bellerín Launches a New Sustainable Clothing Brand
Rapper-Starred Fall Fashion Campaigns
Mallet London Taps Ghetts for Local Legends Campaign
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Celebrity-Designed Street Fashion
Victoria Beckham Partners with Mango on a New Collection
Comedic Apparel Campaigns
Kevin Hart and Druski Launch the Fabletics 'Don Pant' with a Short Film
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Singer-Inspired Pop-Up Cafes
Cash App & Sabrina Carpenter Opened a Short N' Sweet Cafe in NYC
Vegan Cheeseburger Sneakers
Future Farm & MattB Customs Created the Force of Nature Sneakers
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Virally Inspired Virtual Menus
The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
Fashion-Forward Athlete Partnerships
The HUGO BOSS x David Beckham Collab is Highly Anticipated
Boy Band-Inspired Summer Partnerships
Atypique Partners with AJ Mclean of the Backstreet Boys
Sparkly Cannabis Products
Beboe by Scott Campbell Debuts at RISE Dispensaries in New York
Fashion Gaming App-Updates
Fashion Gaming App 'Drest' Launches New Update
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Celebrity Offspring Pop-Up Restaurants
Uber Eats Brings Brooklyn Beckham's Cooking to Your Door
Rapper-Backed Apparel Capsules
OVO Recruits Snoop Dogg, Birdman, and More for an NFL Capsule
Expansive Graphic-Detailed Streetwear
Drama Call Presents its New Collection for the Season
Rapper-Starred Streetwear Campaigns
Loyle Carner Stars in New Always Do What You Should Do Series
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Rising Rockstar Workwear Collaborations
Dickies Teams Up with With Rising Rockstar 'Blondshell'
Album-Inspired Clothing Capsules
Pacsun x Paris Hilton Present the Infinite Icon Collection
Basketball-Inspired Fashion Lines
The PUMA x Rhuigi Capsule Draws Inspiration from NYC Basketball
Vegas Restaurant Initiatives
Pepsi Dig In Debuts New Exclusive Dishes from Black-Owned Restaurants
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Burger-Inspired Back-To-School Campaigns
Trill Burgers & LRG Clothing Debut a Line of Activations
Luxury Hotel-Inspired Varsity Collections
Sporty & Rich x The Carlyle Hotel Debut Vintage Styles
Purpose-Driven Celebrity Fashion
Atelier Jolie is Angelina Jolie's Own Design Label
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Plant-Based Pizza Pop-Ups
Daiya's Slice Club in NYC Serves Plant-Curious People
Basketball-inspired Fashion Collaborations
Mitchell & Ness Partners with Isiah Thomas
Rapper-Backed Coffee Brands
Pusha T Unveils the Grindin Coffee Brand and Capsule Collection
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Drop-In Wellness Solutions
Beyond Yoga Launches a New Wellness Pop-Up in New York City
Streetwear-Powered Burger Partnerships
Trill Burgers Joins Forces with Carrots by Anwar Carrots
Celebrity-Founded Fashion Brands
Kylie Jenner Unveils Her Debut Fashion Brand Called Khy
Athlete-Backed Grooming Kits
LeBron James and Maverick Carter Launch The Shop Men's Grooming Line
Artist-Collaborative Travel Accessories
Jaden Smith and Harper Collective Join on a New Capsule
Cult Movies-Inspired Graphic Streetwear
Place+Faces Presents the Film Club Collection
Upcycled Summery Apparel
Grey Goose & Frankie Collective Teamed Up on an Upcycled Drop
Game Console-Branches Streetwear
PlayStation Joins F.C. Real Bristol and SOPH on a Fashion Capsule
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
Black-Owned Restaurant Initiatives
Pepsi Dig In Brings Back Its Restaurant Royalty Program
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
Artist-Led Music Streaming Stores
The SoundCloud Store Lets Artists Create Their Own Merch
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative To Save the Forests
Actress-Crafted Burrito Bowls
Tocaya Created the New Cali Bowl with Actress Vanessa Hudgens
Peach-Tonal Everyday Bags
Vee Collective and Goop Release a Stunning New Wellness Bag Design
Farmer-Supporting Merch Ranges
This sweetgreen Merch Benefits the National Young Farmers Coalition
Boxy Botanical Outerwear
The Garden Jacket from Tyler McGillivary is Fun and Functional
Retail Wellness Expansions
Barker Wellness Unveils a New Partnership with Sprouts
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Sustainable Dairy-Branded Apparel
Organic Valley Releases a Collection of Sustainable Apparel
Virtual Personal Styling Services
Fashivly Was Founded by Professional Stylist Ashlyn Greer
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Athlete-Backed Sports Apparel
Tiger Woods and TaylorMade Golf Team Up to Launch Sun Day Red
Eco-Conscious Apparel Acquisitions
Lolë Brands Expands Portfolio with Iconic Footwear Brand Sanuk
Customer Gifting Suites
Grey Bandit's Gifting Suite Gave Customers the Influencer Treatment
Upcycled Vintage Garments
Beyond Retro Taps AllSaints Founder Stuart Trevor for a New Capsule
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Model-Launched Pet Brands
Tate & Taylor Boasts a Comprehensive Platform for Pet Owners
Celebratory Hip-Hop Collaborations
Mitchell & Ness Collaborates with Legendary Graffiti Crew Tats
Social Media Star Brands
Toddy Smith Introduces His GothicMochas Clothing Brand
Artist-Supported Cannabis Series
Green Thumb Industries Introduces the RYTHM Artist Series
Pioneering Podcast Creator Networks
Rich Roll is Launching a Network Called Voicing Change Media
Plant-Based Spirit Ranges
The Holistic Spirits Co. is Launching with the Help of Two Experts
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Tycoon-Style Beauty Games
e.l.f. Cosmetics Launches a Digital Tycoon World on Roblox
Influencer Flexitarian Campaigns
Violife Launched an Influencer Campaign Aimed at Flexitarians
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Luxe America-Inspired Fashion Brands
DIALLO is a New Fashion Imprint with Americana Themes
Crocheted Rose Garden Apparel
The Tyler McGillivary Vines Tank Draws Inspiration from Nature
Football Player-Approved Golf Collections
Reggie Bush and Travismathew Debut a New Collection