Future Farm & MattB Customs Created the Force of Nature Sneakers
Laura McQuarrie — May 17, 2023 — Marketing
References: instagram & famouscampaigns
To kick off the launch of its latest product, the Future Burger 4.0, plant-based food company Future Farm teamed up with celebrity sneaker expert MattB Customs to create vegan cheeseburger sneakers. Officially called the Force of Nature sneakers, this design mimic the many layers that make up a cheeseburger with plant-based paint and a carbon-neutral base.
In support of the Rainforest Alliance, the company is dropping a limited number of the Force of Nature sneakers on eBay.
The fusion of fast food and sneakers combines two seemingly unrelated worlds, creating a niche market that has captured the imagination of many. While there have been several burger-themed footwear designs released, this vegan iteration stands out.
In support of the Rainforest Alliance, the company is dropping a limited number of the Force of Nature sneakers on eBay.
The fusion of fast food and sneakers combines two seemingly unrelated worlds, creating a niche market that has captured the imagination of many. While there have been several burger-themed footwear designs released, this vegan iteration stands out.
Trend Themes
1. Vegan Sneakers - The increasing popularity of plant-based culture creates an opportunity for companies to create more vegan-themed footwear.
2. Corporate Social Responsibility Footwear - Combining popular sneaker designs with a strong commitment to environmental causes can create a unique and in-demand product.
3. Food-themed Apparel - There is a growing trend in creating apparel that references popular food items, allowing for creative and playful designs.
Industry Implications
1. Plant-based Food - Collaboration with companies or artists from different industries can lead to unique product opportunities.
2. Footwear - Footwear industry can integrate sustainable practices in design and materials to appeal to consumers who prioritize eco-friendliness.
3. E-commerce - Limited edition releases on online marketplaces create hype and exclusivity that can drive sales for companies with niche offerings.
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