Atelier Jolie is Angelina Jolie's Own Design Label
Laura McQuarrie — May 26, 2023 — Pop Culture
References: instagram & designtaxi
Atelier Jolie is the newly launched design label from Angelina Jolie and it stands out with a purpose-driven approach to fashion. There's often a significant disconnect between the people who make clothes (often laborers in factories under challenging conditions) and the consumers who purchase and wear them, resulting in a lack of awareness and empathy regarding the human and environmental impact of the fashion industry. Atelier Jolie sees the potential for this to change by offering a direct connection between clients and a network of tailors, pattern makers and artisans who will create garments out of vintage fabrics and headstock.
This sustainable, circular clothing concept is on a mission to make high fashion more accessible to the public, all the while increasing the reverence for the supply chain that makes it possible.
This sustainable, circular clothing concept is on a mission to make high fashion more accessible to the public, all the while increasing the reverence for the supply chain that makes it possible.
Trend Themes
1. Purpose-driven Fashion - The rise of purpose-driven fashion presents an opportunity for fashion businesses to infuse social and environmental impact into their business models.
2. Sustainable Fashion - Sustainable fashion is a growing trend which presents opportunities for businesses to reduce environmental impact and reconnect with consumers who seek eco-friendly products.
3. Circular Fashion - The circular fashion model, which seeks to minimize waste and promote ethical manufacturing, presents an opportunity for innovative and sustainable business models in the fashion industry.
Industry Implications
1. Fashion - The fashion industry has an opportunity to embrace sustainable and ethical practices to reduce environmental impact and increase transparency within the supply chain.
2. Textiles - The textile industry has an opportunity to re-think supply chains to prioritize sustainable and ethical practices, and focus on materials that are eco-friendly and recycled.
3. Apparel Manufacturing - Apparel manufacturers have an opportunity to pivot to sustainable and ethical production practices in order to reduce environmental impact and create positive social change.
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