This collection of body image campaigns demonstrates the desire for beauty to be marketed in a more realistic way. In recent years the advertising and fashion industry have both come under fire for marketing an unhealthy image, especially to young women. Companies like Dove have become famous for implementing body-positive campaigns promoting 'real' beauty. Whether it is an ad campaign, a photographic series or a specific product, these various body image campaigns are all devoted to a specific view of the human body.
Many of these campaigns look at using plus size models on the fashion runway or banning models that are considered too skinny. Some are meant to raise awareness around photo retouching and the effect photoshopping and airbrushing can have in magazines, especially when it comes to celebrities. Others are extreme products meant to enhance a specific body part, or diminish it, for those who have complaints about their bodies.
86 Body Image Campaigns
From Self-Esteem Boosting Bags to Realistic Beachwear Advertisements:
Alyson Wyers — Nov 7, 2013 — Fashion
83
Glamorizing Diverse Body Types
Plus Size Models Galore Appear in Glamour Magazine's October Issue
82
Models With Belly Flab
Lizzie Miller Nixes Airbrushing & Goes Au Naturale in Glamour
81
Disfigured Lingerie Models
Victoria's Secret Photoshop Failures Catch the Public Eye
80
Revealing Iconic Doll Realities
Mexico Artist Eddi Aguirre Shows Barbie Without Makeup
79
Realistic Beachwear Advertisements
Jennie Runk for H&M Puts an Average Size Girl in the Spotlight
78
Personality Disorder Photography
The Daniel Regan typeB Series Explores Mental Health Issues
77
Australia's Next Top Model Debate
Is Alice Burdeu Too Skinny to Compete?
76
Unrealistic Body Charts
This Graphic Explores Whether a Barbie Doll Body is Realistic
75
Size Zero Models Banned By Unilever
74
Untouched Beautography
What You See is What You Get with the Jodi Bieber 'Real Beauty' Series
73
Madrid Bans Skinny Models From Catwalk
72
Positive Body Image Photography
Vogue's Annual Shape Issue 2009 Features 8 Beautiful Bodie
71
"Real Women" Portraiture
The Chance Portrait Series Captures Beautiful Women of All Shapes
70
Real Beauty
Dove Video Shows Evolution from Real Woman to Billboard Model
69
Digital Liposuction
Watch a Woman Drop 6 Dress Sizes
68
Fuller Bodied Icons
Average Sizes Return to Runways
67
Fake Muscle Captures
The Kurt Stallaert 'Bodybuilders World' Collection is Macho
66
Anti-Airbrush Guerrilla Marketing
The New Part of Dove's Real Beauty Campaign Reverts Photoshoppin
65
Plus Size Magazine Covers
The Vogue Italia Full-Figured Cover is a Welcome Surprise
64
Eating Disorder Inspired Fashion
‘Sexy Anna Rexia' Dress
63
Self-Loving Campaigns
The Marie Claire Body Issue Appreciates Every Human Form
62
Eating Disorder Guerrilla Campaigns
Bulimia Vomit Stickers for ProMadchen
61
Real-Sized Catwalk Models
'Plus Size' Models Give Life to Mark Fast During London Fashion Week
60
Full-Figured Fashion Blogs
Anticode is an Online Community in France Devoted to Plus Size Models
59
Bangkok Butt Enhancements
Rear Boosting Thai Surgery
58
Gaunt Girl Depictions
Benat Olea Renders Characters in a Stylishly Skinny Manner
57
Viral Beauty Campaign
Dove Self-Esteem Fund
56
Life-Sized Barbie Dolls
Galia Slayen Builds Barbie for National Eating Disorder Awareness Week
55
Automatic Photo Retouching Software
54
Miss England Told to Gain Weight
Next Miss World To Have Curves
53
Nudity-Encouraging Bathroom Decor
This Get Naked Art by Happy Wallz Dares You to Bare It All
52
Stars Sans Photoshop
Elle France Shows Natural Female Beauty
51
Figure Pitting Fashion
‘One Size Fits All' in V Magazine Inflames the Skinny vs Plus-
50
Inflated Animal Editorials
The Hunger Magazine 'Crystal Amaze' Photoshoot Stars Crystal Renn
49
Distorted Facial Portraits (UPDATE)
A Surreal Portraiture Series from Guim Tió Zarraluki
48
Symbolic Hair Photoshoots
Flair 'Maybe She's Born With It' is Inspired by Ambitious Shampoo Claims
47
Body-Loving Designer Exhibits
The Alaïa. Azzedine Alaïa in the 21st Century Exhibition
46
Incomplete Elliptical Reflectors
The Ego Mirror Design Looks Like Molten Metal
45
Diversified Body Positive Campaigns
The Debenhams High Summer Look Book Forgoes Traditional Models
44
Obsessive Cosmetic Surgery Inforgraphics
This Girls Cosmetic Surgery Operations Chart is Shocking
43
Ad-Slandering Street Art
Hamburg Photoshop Street Art Reminds You of the Power of Photoshop
42
Employees as Models
Ann Taylor LOFT Facebook Page Responds to Fans' Request for "Real Women"
41
Manorexia
Anorexia Strikes Male Models
40
Conceptual Body-Altering Attire
The Beauty Pressure Collection Catalog by Katie Witham is Artful
39
Fashion Designers Issue Guidelines for Models Just Before NY Fashion Week
38
Digitally Made Models
H&M Website Uses Completely Computer-Generated Models
37
Pro Skinnyvertising
Shocking TV3 America's Next Top Model Ad Seem to Promote Anorexia
36
Human Form Art Books
Doppelganger Features the Latest Trends in Human Depictions
35
Lacquered Body Casts as Jewelry
Bizarre Sensual Accessories by Naoko Ogawa
34
Real-Sized Female Mannequins
The Ahlens Mannequins Markets a Healthier Ideal for Beauty
33
Eating Disorder Inspired Creativity
SpoonFed Art
32
Self-Esteem-Promoting Restaurants
'Beautiful' Women Get Free Meal at Brazilian Restaurant Spoleto
31
Private Part Celebrating Commercials
The Mooncup Commercial Takes Viewers to a Special Place
30
Socially Conscious Cartoons
These Isaac Burton Pieces Convey Social Commentary
29
Gutsy Marketing
Metamucil Wants to Appeal to Younger Crowd
28
Touching Beauty Perception Sketches
The Dove Real Beauty Sketches Campaign is Heart-Wrenching
27
Candid Camera Advertising
Beauty is From Within
26
"Flawed" Models In Demand
Blemishes Are Beautiful
25
Hilfiger Fragrance Inspired by Real Women
Documentaries Inspire Dreaming
24
DIY Body Airbrushing
Tattoo Spray
23
Depth of Beauty Pageant
Where Inner Beauty Counts
22
Proposed Ban on Under-16 Models
Fallout from Size 0 Continues
21
Confidence-Seeking Promotions
The Dove 'Who Inspired You?' Campaign Encourages Self-Esteem
20
Superwoman Syndrome
Perfection Pursuit Causes Anorexia
19
Pro-Eating Disorder Petitions
Vouge Italia Wants to Stop 'Pro-Ana' Sites with This Campaign
18
Grotesque Plasticized Celeb Sculptures
These Acrylic Paint Sculptures Feature a Human Underneath
17
Curvaceous Cover Shots
The Vogue Italia June 2011 Issue Advocates for Plus-Sized Beauty
16
Fierce Fashion Armor
These Stylish Accessories Are Chainmail Chic
15
Personal Diary Beauty Ads
Dove’s Carbon Paper Commercial is Helping Youths Live Their Dreams
14
Love Your Body Day
Latest Evolution in Dove's Campaign for Real Beauty
13
Self Esteem-Boosting Bags
This QR Campaign Raises Your Self-Esteem
12
Button-Covered Body Campaigns
The 'Aishti Fall/Winter 2013' Campaign is Surreal and Shocking
11
Queen Star Blames Women for Anorexia On The Catwalk
10
Super Skinny Ad Bans
Drop Dead Ads Banned by ASA for Featuring Too-Thin Model
9
Manthem Ads
The Dove Men+Care Commercial Draws on the Male Psyche
8
Bare Skin Celebrity Covers
Gisele Bundchen for Vogue Italia June 2013 Showcases Her Natural Beauty
7
Orthorexia: An Obsession With Healthy Eating
6
Model-Free Magazines
Germany's ‘Brigitte' Magazine Bans Professional Models
5
Beauty Campaign Parodies
This Male-Centric Parody of Dove's Real Beauty Campaign is a Hoot
4
Pro-Age Theatre
Dove Body & Soul Play
3
Paint Splattered Body Illustrations
Work by Tomas Markevicius is Color Blocked Genius
2
Body Image-Focused Blogs
Vogue Italia Dedicates Its Efforts to Fighting Eating Disorders Online
1
Guerilla Stunt Webinars
Dove Hosted a Q&A Webinar to Take the Audience Behind the Scenes
Related Ideas
AI-Generated Fashion Campaigns
Mango Debuted Its First AI Campaign for Its New Teen Line
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Created Luggage Campaigns
LANCEL's New Voyage Ai Campaign Launched on June 7th
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
Athlete-Backed Fashion Campaigns
Dwyane Wade Poses for Versace's Underwear Campaign
Natural Luxurious Makeup Collections
Chanel's Les Beiges Collection Delivers Impeccable Results
Fair Trade Beauty Advent Calendars
The Body Shop's Big Advent of Change Gift Set Features 25 Items
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Restyled Cinematic Makeup Campaigns
Dolce & Gabbana's 'Il Pranzo' Campaign is Dramatic and Bold
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Pride Month Cosmetic Campaigns
Nivea Proud In Your Skin Was Created with PFLAG National
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Moisturizing Total Body Deodorants
Dove Whole Body Deodorants Can Be Applied Anywhere
Sensitive Skin Cosmetic Campaigns
The Cetaphil For Everyone’s Sensitive Skin Campaign is Inclusive
Iconic Model Campaigns
Cara Delevingne Announced as L'Oréal Paris Global Ambassador
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
Star-Studded Bag Campaigns
Balenciaga Unveils the New Rodeo Handbag Campaign
Characterized Haircare Campaigns
NEXXUS Debuts 'The Style Swap' Campaign Starring Lindsay Lohan
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Weight Wellness Campaigns
Atkins Way Invites Newcomers to the Low-Carb Lifestyle Movement
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Informative Skincare Initiatives
Dermstore's #HonorYourSkin Campaign Features Industry Experts
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Tennis-Themed Beauty Bars
The Dove x Venus #KeepHerConfident Beauty Bar Inspires Girls in Sports
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Skincare Versatility Campaigns
The 'Expect More with Eucerin' Campaign Stars Mandy Moore
Oversized Denim Campaigns
Pacsun Co-Created Better in Baggy with The Pacsun Collective
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Makeup-Free Fashion Campaigns
Pamela Anderson's Fresh Face Stars in Proenza Schouler's 2024 Shoot
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Unholy Skincare Campaigns
e.l.f. SKIN's Divine Skintervention Saves All Skin Types
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Pop-Up Sensory Showers
Dove's South Bank Activation Spotlights MicroMoisture Technology
Nighttime Cosmetic Campaigns
The Estée Lauder Night Night Club Campaign Stars Nicole Richie
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Age-Celebrating Beauty Campaigns
Estée Lauder Canada Debuts the #BecauseOfMyAge Campaign
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Sports-Fan-Inspired Beauty Campaigns
e.l.f. Debuts its ‘eyes. lips. face. fandom.' Campaign
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Festive Body Care Editions
Dove Introduced its Limited-Edition Holiday Treats Collection
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Aspirational Mature Beauty Brands
Sarah Creal Beauty Delivers Luxe Problem Solvers for Women 40+
Reality TV Cosmetic Campaigns
The IT Cosmetics 'Keep IT Real' Campaign Takes a Comedic Approach
Body Skincare Lines
The New Dove Crème Serum Collection Offers Science-Backed Formulas
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Mental Health-Supporting Campaigns
'The Last Photo' is a Suicide Prevention Initiative
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Body Care Advent Calendars
The Body Shop's Holiday Advent Calendars are Indulgent
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Empowering Beauty Campaigns
UNice & EBeauty Launch Unice Pink Love — Empowering Pink Warriors
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Poeticized Luxury Fashion Campaigns
Club 21 Debuts its Cinematic 'Salute The Detail' Campaign
Luxurious Nude Lipsticks
The Rouge Dior Range Was Refreshed After an Extensive Lip Color Study
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Affordable Targeted Bodycare
Billie's Body Care is Hydrating, Brightening and Ultra-Gentle
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Empowering Summer Campaigns
Falabella Launched the Mi Cuerpo No Necesita Tu Opinión Campaign