Jeremy Gutsche — January 16, 2007 — Fashion
References: news.yahoo & news.agendainc
Just a couple weeks before New York Fashion Week, fashion designers have issued guidelines for models! This is great news following last week when we learned that Brazil was still obsessed by thin after the country's 4th publicized anorexia death.
The following is a summary of the (non-binding) guidelines, according to AP:
• Keep models under 16 off the runway and don't allow models under 18 to work at fittings or photo shoots past midnight.
• Educate those in the industry to identify the early warning signs of eating disorders.
• Require models identified as having an eating disorder to receive professional help and only allow those models to continue with approval from that professional.
• Develop workshops on the causes and effects of eating disorders, and raise awareness of the effects of smoking and tobacco-related disease.
• During fashion shows, provide healthy meals and snacks, while prohibiting smoking and alcohol.
The following is a summary of the (non-binding) guidelines, according to AP:
• Keep models under 16 off the runway and don't allow models under 18 to work at fittings or photo shoots past midnight.
• Educate those in the industry to identify the early warning signs of eating disorders.
• Require models identified as having an eating disorder to receive professional help and only allow those models to continue with approval from that professional.
• Develop workshops on the causes and effects of eating disorders, and raise awareness of the effects of smoking and tobacco-related disease.
• During fashion shows, provide healthy meals and snacks, while prohibiting smoking and alcohol.
Trend Themes
1. Guidelines for Models - Fashion designers issue guidelines for models to address issues of age, eating disorders, and health during fashion events.
2. Early Warning Signs of Eating Disorders - Industry professionals aim to educate and identify early warning signs of eating disorders in models to promote their well-being.
3. Focus on Health and Wellness - Fashion industry emphasizes the importance of health and wellness by promoting healthy meals, prohibiting smoking and alcohol during fashion shows.
Industry Implications
1. Fashion Design - Fashion designers are implementing guidelines to ensure the well-being of models and promote a healthier industry.
2. Eating Disorder Treatment - The fashion industry's focus on early intervention and professional help for models with eating disorders creates opportunities for the growth of eating disorder treatment industry.
3. Wellness and Health Promotion - The trend towards providing healthy meals, raising awareness of the effects of smoking and tobacco-related diseases in the fashion industry creates opportunities for companies in the wellness and health promotion sector.
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