Gigi Hadid x Havaianas Lead The Flip-Flop Comeback
Georgia Wray Norsten — March 15, 2025 — Marketing
References: wwd
Gigi Hadid x Havaianas are influencing the fashion moment we didn’t know we needed. The supermodel has officially joined Havaianas as its new global ambassador, redefining flip-flops as more than just beachwear -- they’re now a street-style staple.
For Hadid, the partnership is personal. 'Growing up at the beach, I can’t remember a time when I wasn’t wearing this summer staple,' she shares. Now, she’s leading the charge as Havaianas makes its stylish comeback, proving that comfort and fashion can go hand in hand.
With a history of high-fashion collaborations -- including Dolce & Gabbana, Saint Laurent, and Maison Kitsuné -- Havaianas is elevating its brand narrative, and Hadid is the perfect face (and feet) to bring it to life.
As flip-flops reclaim their place in the fashion spotlight, expect to see the 'Slim Point' and other iconic styles everywhere, from city streets to summer getaways.
Image Credit: Havaianas
For Hadid, the partnership is personal. 'Growing up at the beach, I can’t remember a time when I wasn’t wearing this summer staple,' she shares. Now, she’s leading the charge as Havaianas makes its stylish comeback, proving that comfort and fashion can go hand in hand.
With a history of high-fashion collaborations -- including Dolce & Gabbana, Saint Laurent, and Maison Kitsuné -- Havaianas is elevating its brand narrative, and Hadid is the perfect face (and feet) to bring it to life.
As flip-flops reclaim their place in the fashion spotlight, expect to see the 'Slim Point' and other iconic styles everywhere, from city streets to summer getaways.
Image Credit: Havaianas
Trend Themes
1. Street-style Footwear - Flip-flops are transforming from traditional beachwear to urban street-style essentials, challenging the boundaries of casual fashion.
2. Celebrity-driven Fashion Campaigns - The partnership of top models with footwear brands highlights the powerful impact of celebrity influence on consumer purchasing decisions.
3. Revival of Iconic Styles - There's a resurgence of classic footwear designs being reintroduced in contemporary settings, catering to both nostalgia and modern aesthetics.
Industry Implications
1. Fashion & Apparel - The fashion sector sees an increasing emphasis on collaborations that blend high-fashion appeal with everyday comfort.
2. Celebrity Endorsements - The business of celebrity partnerships is thriving, pushing brands to invest heavily in recognizable faces to elevate their market presence.
3. Sustainable Footwear - Innovations in eco-friendly materials and production methods could disrupt the footwear industry as environmental consciousness grows.
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