'Plus Size' Models Give Life to Mark Fast During London Fashion Week
Jessica Marcel — September 19, 2009 — Marketing
References: markfast.net & graziadaily
On day 2 of London Fashion Week, plus size models showed off some haute designs in the show by Mark Fast. The models' appearance in Fast’s show may be a sign of what’s to come for the rest of London Fashion Week. Among the shows, there will be models sizes 8 to 16 and ages up to 65 years old.
A reminder here, ‘plus size’ model means ‘closer to real’ woman. Mark Fast said that the three fabulous models in his show were friends of his, but that’s not the only reason the catwalk is seeing some realistic models. Fellow designer Caryn Franklin is launching her book “All Walks Beyond the Catwalk,” which seeks to include all sizes and shapes of women in the fashion world.
With the inclusion of the plus size models, Mark Fast wanted to show that all women can look great in his designs. Fast is known for styles that bring knitting to high style.
A reminder here, ‘plus size’ model means ‘closer to real’ woman. Mark Fast said that the three fabulous models in his show were friends of his, but that’s not the only reason the catwalk is seeing some realistic models. Fellow designer Caryn Franklin is launching her book “All Walks Beyond the Catwalk,” which seeks to include all sizes and shapes of women in the fashion world.
With the inclusion of the plus size models, Mark Fast wanted to show that all women can look great in his designs. Fast is known for styles that bring knitting to high style.
Trend Themes
1. Inclusive Fashion - The inclusion of plus size models in fashion shows signals a trend towards more diversity and inclusivity in the fashion industry.
2. Body Positivity - The use of realistic models promotes body positivity and embraces women of all shapes and sizes.
3. Age Diversity - The presence of models up to 65 years old reflects a trend towards celebrating age diversity in the fashion industry.
Industry Implications
1. Fashion - In the fashion industry, there is an opportunity for brands to disrupt the traditional beauty standards and cater to a wider range of bodies and ages.
2. Publishing - The publishing industry can embrace the trend of body inclusivity through books and magazines that promote diverse representations of women.
3. Textiles - The textile industry can explore new materials and techniques that are inclusive of different body sizes and shapes, allowing for comfortable and stylish clothing for all.
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