Ann Taylor LOFT Facebook Page Responds to Fans' Request for "Real Women"
Marissa Brassfield — June 20, 2010 — Tech
Proponents of brand engagement using social media got a big lift this week when the LOFT Facebook page used its own employees to model a new pair of pants they loved. The clothing company posted images of a model in cargo-style silk pants, to which fans commented that they wanted to see the pants on "real women."
Ann Taylor employees subsequently uploaded images of staff members, who ranged in size from 2-12, modeling the pants for the LOFT Facebook page. LOFT's prompt and thoughtful response was exceedingly well-received by fans, indicating the power of listening to one's audience.
Ann Taylor employees subsequently uploaded images of staff members, who ranged in size from 2-12, modeling the pants for the LOFT Facebook page. LOFT's prompt and thoughtful response was exceedingly well-received by fans, indicating the power of listening to one's audience.
Trend Themes
1. Real People Modeling - Opportunity for clothing brands to engage with customers by featuring real people modeling their clothes.
2. Social Media Engagement - Use social media to create conversations with customers that can lead to positive engagement and sales.
3. Interactive Advertising - Incorporate interactive elements in advertising by listening and responding to customers' feedback.
Industry Implications
1. Fashion Industry - Fashion industry could leverage the power of social media to promote real people modeling their clothes.
2. Advertising Industry - Advertising industry could use interactive ads that allow customers to engage and provide feedback in real-time.
3. Customer Service Industry - Customer service industry can improve customer engagement and satisfaction by promptly addressing customer feedback through social media platforms.
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