The Dove 'Who Inspired You?' Campaign Encourages Self-Esteem
Katherinev123 — October 26, 2011 — Marketing
The soap brand Dove (owned by Unilever), which has been in the business of promoting natural beauty and self-confidence since its Campaign for Real Beauty in 2004, has launched the Dove 'Who Inspired You?' social media campaign.
The Dove 'Who Inspired You?' campaign asks women to reflect on the people that have made a difference in their lives, and tell their stories about who has had the greatest influence in helping them build their self-esteem. Women can participate in this campaign by sharing their stories on Dove's Facebook page. What's more, Dove will donate $1 for every story it receives to Girls Inc., in addition to $200,000 it is donating to the non-profit organization for self-esteem programming in the United States.
The Dove 'Who Inspired You?' campaign asks women to reflect on the people that have made a difference in their lives, and tell their stories about who has had the greatest influence in helping them build their self-esteem. Women can participate in this campaign by sharing their stories on Dove's Facebook page. What's more, Dove will donate $1 for every story it receives to Girls Inc., in addition to $200,000 it is donating to the non-profit organization for self-esteem programming in the United States.
Trend Themes
1. Self-esteem Boosting Campaigns - Brands and organizations can create campaigns that encourage individuals to reflect on their positive traits and achievements to boost self-esteem.
2. Social Media Storytelling Campaigns - Brands and organizations can launch campaigns that ask individuals to share personal stories on social media, promoting engagement and positive user-generated content.
3. Corporate Social Responsibility for Mental Health - Companies can use their resources to invest in non-profit organizations that provide mental health programming and support, demonstrating a commitment to social responsibility.
Industry Implications
1. Beauty and Personal Care - Brands can create self-esteem boosting products and campaigns that promote natural beauty and positive self-image in individuals.
2. Social Media - A platform for brands to launch campaigns that encourage storytelling, user-generated content, and promote a positive brand image.
3. Non-profit Organizations - Non-profit organizations can partner with brands to create campaigns that heighten awareness and support their cause while also receiving tangible donations as a result of the campaign.
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