Latest Evolution in Dove's Campaign for Real Beauty
Lindsey Erin Heim — August 24, 2008 — Life-Stages
References: loveyourbody.nowfoundation.org & campaignforrealbeauty
Ignore the “perfect bodies” surrounding you (thanks to MAJOR photo-editing.) Ignore the unrealistic self-images you’re faced with everywhere you turn. SO WHAT. Love yourself anyway… you have 3 weeks to do it. Love Your Body Day is October 15th.
DOVE is on top of things. Their “Campaign for Real Beauty” is innovative and inspiring, and other companies are quickly catching on. The latest trend in marketing means being REAL, (score!) And REAL men and women are completely perfect within their imperfections. DOVE has brilliantly started with our future by targeting young women around the world and providing self-esteem classes. This project is supposed to reach 5 million young ladies by the end of 2010, and every time you purchase DOVE products you help to support this ultra-worthy cause.
The NOW organization also works intensely to help young women everywhere realize their true beauty, and learn the truth about what “beauty” is. The pics included with this article are the 2008 “Love Your Body Campaign” poster winners, who obviously have a tremendous grip on the real definition of beauty, and incredible heads on their shoulders.
But what about you? October 15th will come FAST, and the world around you is filled with distractions and false images of “beauty.” What’s the best way that you can love your body NOW? Change your state of mind. Escape from the glitz and glam of the edited photos and make mental note about all of the things you love about your REAL self. Make time to pamper yourself and know that you deserve it. Grab a pedicure on your way to the grocery store or make a massage appointment after what you know will be a stressful week. Challenge yourself to stay positive and feel good...and don’t be afraid to push your limits. Know when you’re in “negative-mode” and teach yourself how to turn it off. Be the best “you” that you can be. No one else can do it for you. You’re already gorgeous. You just have to KNOW it. Good luck, hottie. I’ll check back on October 15th, (wink, wink.)
DOVE is on top of things. Their “Campaign for Real Beauty” is innovative and inspiring, and other companies are quickly catching on. The latest trend in marketing means being REAL, (score!) And REAL men and women are completely perfect within their imperfections. DOVE has brilliantly started with our future by targeting young women around the world and providing self-esteem classes. This project is supposed to reach 5 million young ladies by the end of 2010, and every time you purchase DOVE products you help to support this ultra-worthy cause.
The NOW organization also works intensely to help young women everywhere realize their true beauty, and learn the truth about what “beauty” is. The pics included with this article are the 2008 “Love Your Body Campaign” poster winners, who obviously have a tremendous grip on the real definition of beauty, and incredible heads on their shoulders.
But what about you? October 15th will come FAST, and the world around you is filled with distractions and false images of “beauty.” What’s the best way that you can love your body NOW? Change your state of mind. Escape from the glitz and glam of the edited photos and make mental note about all of the things you love about your REAL self. Make time to pamper yourself and know that you deserve it. Grab a pedicure on your way to the grocery store or make a massage appointment after what you know will be a stressful week. Challenge yourself to stay positive and feel good...and don’t be afraid to push your limits. Know when you’re in “negative-mode” and teach yourself how to turn it off. Be the best “you” that you can be. No one else can do it for you. You’re already gorgeous. You just have to KNOW it. Good luck, hottie. I’ll check back on October 15th, (wink, wink.)
Trend Themes
1. Marketing Authenticity - Opportunity for brands to embrace realness and authenticity in their marketing strategies to appeal to consumers.
2. Self-esteem Empowerment - Growing trend of organizations and brands empowering individuals, particularly young women, to improve their self-esteem and embrace their true beauty.
3. Positive Body Image - Increasing emphasis on promoting positive body image and challenging societal beauty standards, creating opportunities for brands to support and celebrate diverse body types.
Industry Implications
1. Beauty and Personal Care - Innovation opportunities exist for beauty and personal care brands to create products that promote self-love and cater to a wider range of body types.
2. Marketing and Advertising - Disruptive innovation opportunities for marketing and advertising agencies to develop campaigns that prioritize authenticity and promote positive body image.
3. Education and Empowerment - Opportunities for organizations focused on education and empowerment to provide programs and resources that boost self-esteem and help individuals embrace their true beauty.
4.1
Score
Popularity
Activity
Freshness
