Dove Video Shows Evolution from Real Woman to Billboard Model
Jeremy Gutsche — October 16, 2006 — Marketing
References: campaignforrealbeauty & neatorama
The Dove Real Beauty campaign has released a new video which is absolutely awesome. It fast forwards through the evolution of beauty by starting with a real woman and transforming her into a billboard. If you've ever wondered how much work goes into preparing a model for a photoshoot, and then how much photoshop happens after, this video displays it all. This is video is required watching.
Implications - Many audiences are tired of seeing photoshopped images of celebrities as it causes self esteem problems, especially in youth. By having a campaign that focuses on true beauty, a company can show they care and understand as well as market themselves in a corporate social light.
Implications - Many audiences are tired of seeing photoshopped images of celebrities as it causes self esteem problems, especially in youth. By having a campaign that focuses on true beauty, a company can show they care and understand as well as market themselves in a corporate social light.
Trend Themes
1. Authentic Beauty - Opportunity to promote real, unfiltered beauty and challenge traditional beauty standards.
2. Transparency in Advertising - Opportunity to showcase the behind-the-scenes process of photoshoots and promote honesty in advertising.
3. Positive Body Image - Opportunity to promote body positivity and celebrate diverse beauty.
Industry Implications
1. Beauty and Cosmetics - Opportunity for beauty brands to create inclusive campaigns and develop products that cater to diverse beauty standards.
2. Advertising and Marketing - Opportunity for advertising agencies to create authentic and transparent campaigns that resonate with consumers.
3. Fashion and Apparel - Opportunity for fashion brands to showcase diverse body types and challenge traditional beauty ideals.
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