With many of the August 2015 luxury ideas, opulence takes an unexpected turn. This includes a lot of unusual collaborations from Rihanna and Stance Socks, the Ritz-Carlton in Hong Kong and Ferrari, as well as a number of renowned celebrity siblings and Balmain.
Consumers are treated to VIP experiences with services like iPic's members-only theaters, the Peninsula hotel supplying Dr. Dre headphones to guests on a silver platter and Le Tricycle's gourmet veggie dog deliveries by bike.
More luxurious updates to food and drinks include the humble Twinkie being turned into a treat worthy of royalty with a black caviar coating. In the same way, McDonald's set up an upscale pop-up restaurant temporarily in Tokyo to transform its fast food menu to high-end offerings. Since these common items are being given luxurious makeovers, luxuries like wine and champagne are being taken to the next level with Armand de Brignac's Blanc de Noirs and the novel blue-hued Gik wine.
Top 70 Luxury Ideas in August
69
Exclusive Museum-Inspired Eateries
This Istanbul Restaurant is a Stunning and Moody Affair
68
Tech-Savvy Luxury Trucks
The Ford F-150 Limited Features LED Headlights and a 360-Degree Camera
67
Floor-Stored Dining Rooms
This Tiny House Stores The Dining Table in the Floor and Bed in the Roof
66
Opulent Private Islands
These New Private Islands are Part of 'The World' Development in Dubai
65
Barcelona-Inspired Swimwear
The William Tempest Swimsuit Line has One Bikini & One Pair of Trunks
64
Luxury Dive Watches
The CLERC Hydroscaph GMT Power-Reserve is a Peerless Exploration Machine
63
Wine Party Tour Buses
This Sparkling Wine Party Bus is an Upcycled 1968 London Routemaster
62
High-Tech Musical Beds
These Futuristic Beds Provide a Cozy Space to Watch Movies & Jam Out
61
Sultry Sibling Campaigns
The New Balmain Line Editorials Feature Modeling Sibling Spreads
60
Hoop-Styled Faucets
This Hands-Free Tap System Provides Automatic Soap and Rinsing Features
59
Theatrical Skincare Boutiques
The New Aesop Berlin Boutique Was Designed by Snohetta
58
No-Wall Spa Resorts
The Interior Design for 'Pure Spa' Uses Plants and Foliage Instead of Walls
57
Sky-High Lounges
The Sunset Lounge is Located on the Highest Floor of the World's Tallest Hotel
56
Glamorized Junk Food Editorials
These Photographs Combine Beautiful Nail Art with Greasy Junk Food
55
Familial Fashion Ads
Dolce and Gabbana Paints a Picture of a Stylish Fashion Family
54
Gourmet Airplane Menus
The New Qatar Airways Menu is Revamped for Business Class Flyers
53
Architecture Tool Bags
This Shape-Shifting Bag is Made to Carry Various Sized Drawings and Tools
52
Beauty Brand Lifestyle Pop-Ups
The Cabin West Pop-Up Includes a Hair Salon and Curated Bookshop
51
Charming Urban Accommodations
The Grand Pigalle Hotel Brings Stylish Lodgings to the Neighborhood
50
Couture Cartoon Fragrances
This Limited-Edition Lavin Fragrance Has a Quirky Feminine Cartoon Face
49
Luxury Members-Only Cinemas
iPic Theaters is a Chain of Upscale, Membership-Based Cinemas
48
Sleek Gilded Swimwear
These Vilebrequin Swim Trunks are Threaded with 24 Carat Gold
47
Spa Resort Fashions
This Fashion Line Fuses Pure White Attire with Delicate Floral Embroidering
46
Gourmet Movie Theater Menus
The EuropaCorp First Class Cinema Serves Caviar and Champagne
45
Heartbeat-Monitoring Cars
The Lexus RC F's Exterior Paint Reflects the Heartbeat of Its Driver
44
Contemporary Plastic Tea Houses
This Members-Only Tea House is Made of Plastic Blocks
43
Upscale Fast Food Pop-ups
McDonald’s is Set to Launch an Exclusive Pop-up Restaurant in Japan
42
Luxury Planter Accessories
The Louis Vuitton Totem Floral by Damien Langlois-Meurinne is Chic
41
Celebratory Accessory Collections
Pininfarina Celebrates its 85th Anniversary with the Icon 85
40
Digitally Connected Champagne Bottles
This High-Tech Champagne Can Trigger Audio & Visual Effects
39
Pinot Noir Champagne
Armand de Brignac Recently Launched Its Most Expensive Champagne
38
Vehicle Champagne Cellars
This James Bond-Inspired Champagne Cellar Offers Dom Pérignon
37
Workshop-Inspired Boutiques
Vase De Delft’s Jewelry Shop Channels an Antique Dealer's Workroom
36
Modern Rainforest Salons
'Cuts & Color' Features Earthy Tones and High-Tech Salon Products
35
Supercar-Inspired Sunglasses
These Race-Ready Ferrari Oakley Sunglasses Combine Auto and Fashion
34
Air-Purifying Cabins
Lufthansa's A380 First Class Cabins Include Humidifiers for Fresher Air
33
Bulletproof Car Seats
Dartz Created a Gold-Plated Bulletproof Car Seat for Traveling with Kids
32
Exotic Unisex Fragrances
This Tropical Fragrance From Tom Ford is Designed for Men and Women
31
Floor-to-Ceiling Theater Screens
Cinemark’s 50,000 NextGen Theater Will Host a Huge XD Auditorium
30
Distillery-Inspired Skincare Shops
The Aesop Nottingham Shop Was Designed by Paris Studio Ciguë
29
Pink Gilded Smartphones
This Rose Gold iPhone 6 Plus is Features 24 Carats of Utter Luxury
28
Custom Couture Cakes
The 'Eat Me Maybe' Cake Service Offers Luxury Designer Desserts
27
Hotdog-Delivering Bikes
These Food Bicycles Bring Gourmet Veggie Dogs to the Streets of Paris
26
Boutique Automotive Shops
Cadillac Plans to Open 700 Dedicated Small Auto Shops
25
Exotic Egg Menus
This Eatery Offers Massive Fried Ostrich Eggs Instead of 24 Regular Eggs
24
Luxurious Crystallized Motorcycles
This Indian Chief Classic is Covered in Swarovski Crystals
23
Crystal Vodka Bottles
Kors Vodka Created a Bank-Breaking Set of Crystal and Gold Bottles
22
Exclusive Historic Whiskeys
Tullibardine's Oldest Single Malt Whiskey is Valued at Over 30k
21
Mini-Crate Wine Packages
These Beautiful Vintage Wines are Protected with Paper & Wooden Crates
20
Eerie Starlet Socks
The 'Murder Rih Wrote' Socks by Rihanna Features a Horror Film Theme
19
Rotating Oil Diffusers
iAN Yen and Design YxR's Diffuser Design Blends Technology and Physics
18
Baseball-Inspired Headphones
These MLB Beats By Dr. Dre are Decorated in Five Team-Specific Styles
17
Lifestyle Accessory Stores
The Galleria of Jewelry Opens a Specialty Le Vian by Jared Shop
16
Luxurious Metallic Scooters
This Golden Electric Scooter Takes Eco-Commuting to Lavish Extremes
15
Racecar-Inspired Eyewear
These Warby Parker Sunglasses are Designed to Mimic a Racetrack’s Loops
14
Luxury Car-Inspired Eateries
'Restaurant 356' Allows Guests a View of the Porsche Driving Track
13
Caviar-Covered Snacks
This Odd Twinkie Combines Pricey Ingredients with a Classic Snack Cake
12
Complimentary Hotel Headphones
This Hotel Provides Guests with Beats by Dr. Dre Headphones
11
Automotive Tea Menus
This Tea Menu Combines Luxe Afternoon Tea with Ferrari Racing Themes
10
Luxurious Donut Concoctions
New York City-Based Bar Do or Dine Sells an Unusual Foie Gras Dish
9
Peel-Open Shoes
The Nike FLYEASE Shoe Peels Open with a Cutting Edge Wrap-Around Zipper System
8
Cavernous Accessory Outlets
China's Gemania Incites Visitors to Explore to Uncover Hidden Gems
7
Spaceship Music Boxes
This Star Wars Battleship Sound System Projects Whimsical Soothing Tunes
6
Gilded Coconut Water Labels
This Coconut Water Features Gilded Lace on Black & White Bottles
5
Circular Jewelry Departments
Le Bon Marche's Bridal Jewelry Section Adopts a Shop-in-Shop Format
4
Rain Forest Fragrances
This Female Fragrance Called Gucci Bamboo is Infused with Wood & Floral
3
Blue-Hued Wine
This Spanish Blue Wine is Best Served Cold Due to Its Sweet Aromatic Flavors
2
Sultry Celebrity Ruby Ads
This Video Features Mila Kunis Dripping in Gemfields Rubies
1
Glamorous Gilded Airplanes
The Goldgenie 'Aviators Dream' Model Airplane is Made of 24 Carat Gold
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Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Oven-Equipped Luxury SUVs
The Lexus Monogram GX Cooks Pizzas and Serves Up Cocktails
Luxurious Iridescent Cognac Bottles
Hennessy Debuts the Hennessy VS Carnival Limited Bottle
Mixologist-Crafted Beverage Creations
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Anniversary-Celebrating High Jewelry Collections
The Piaget Essence of Extraleganza is Chic
Luxury Designer Train Journeys
Christian Dior Launched the ‘Riveria Express’ in Cannes
Luxurious Airline Amenity Kits
Etihad Airways Debuts Giorgio Armani Loungewear and Amenity Kits
Olympics-Inspired QSR Menus
The Mcdonald's France Global Menu Celebrates Paris 2024
Immersive F1 Pop-Ups
La Maison Tifosi Nastro Azzurro 0.0% Features a Scuderia Ferrari Car
Unique TV Series Pop-Ups
Lillet x Emily in Paris Presents the Café de Lillet Experience in NYC
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Exquisite Celebrity-Chef Truffles
Wolfgang Puck Estate Truffles Boast 12 Distinct Flavors
Traveling Luxury Retail Events
The Bal Harbour Shops Access Pop-Up Tour is a Unique Concept
Cinema-Inspired Hotel Packages
The St. Regis Hotel Boasts the Cinematic Experience Room Package
Multi-Sensory ASMR Experiences
Valentino Beauty's Dubai Airport Pop-Up Featured Gilded Visuals
Exclusive Upscale Holiday-Edition Pop-Ups
The Magical House of Chanel Opens its Doors at Harrods
Desert-Inspired Boutique Pop-Ups
Amouage Hosted an Omani Desert Pop-Up in L.A.
Luxurious Rapper-Backed Getaways
Booking.com and Ludacris Partner to Offer a VIP Experience
Opulent Holiday-Edition Cognacs
Remy Martin Introduced its 'Reach for the Stars' Collection
Bedazzled High-End Makeup Lines
Guerlain & Shourouk Rhaiem Debut the Holiday 2024 Makeup Capsule
Luxury Lifestyle Venues
Nobu Hospitality is Openning Nobu Toronto in August 2024
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Haute Fashion House Tablewares
The Louis Vuitton Constellation and Splendor Dinnerware is Chic
Luxurious Branded Pop-Up Events
The St. Regis Toronto & Tom Ford Have Partnered on a Luxe Event
Gold Tonal Collaborative Products
Emirates and PANTONE Join on an Exclusive Collection
Bubbly Low-Calorie Mocktails
Maison Perrier Chic is a Luxe Alternative to Alcoholic Beverages
Takeaway Tasting Menus
Ynyshir Partners with Uber Eats to Create a Tasting Menu for Home Delivery
Lustrous Snake-Inspired Bottle Designs
Remy Martin Collaborates with Huang Yu Xing
Luxury Nature-Inspired Fragrances
Diptyque Explores Nature’s Overlooked Treasures for its New Line
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Luxury Jewelry Concept Stores
Birks Has Opened a New Concept Store at Royalmount
Luxe Pop-Up Experiences
Victoria Beckham Beauty Hosts an 8-Day Pop-Up for New Fragrance Launch
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Opulent Material-Focused Furniture
Hermès Showcases its New Home Essentials Collection
Jelly Sandal Pop-Ups
Melissa will Host a Vibrant 'Melissa Frizzante' Event in Paris
AR Cognac Gift Boxes
The D'USSÉ VSOP Holiday Gift Box Unlocks an Augmented Reality DJ Performance
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Cosmopolitan-Inspired Drinkware
The Absolut x Paris Hilton Cosmo Collection Shares All-Pink Styles
Las Vegas Cognac Pop-Ups
LOUIS XIII Cognac Hosts an Exclusive Vegas Boutique Pop-Up
Luxurious Debut Tableware Capsules
Louis Vuitton Presents its First Tableware Collection
Elegant Colored Glassware Collections
Estelle Colored Glass & Simply Beverages Join Forces
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
Abstract Artwork Champagne Branding
Dom Pérignon and Jean-Michel Basquiat Partnered for Packaging
Auto Brand Golf Experiences
The Genesis Invitational 2024 Featured an Immersive Media Experience
Luxury Retailer Restaurants
Louis Vuitton Added 'LV The Place' to its Bangkok Location
Luxurious Amenity Kits
EVA Air Teams Up with Giorgio Armani and Jason Wu for a New Travel Kit
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Single-Serve Sparkling Wines
Wander + Ivy Packages 'Bubbles' in Patented 6.3-Ounce Glass Bottles
Fashion-Designer Chocolate Shops
Louis Vuitton Opens the Le Chocolat Maxime Frédéric in Shanghai
Riviera-Inspired Retail Experiences
Balmain Beach Club Brings France to Neiman Marcus Customers
French Show-Themed Wines
Lillet Teams Up with 'Emily in Paris' for Limited Edition Bottles.
Ultra-Niche Luxury Fragrances
Rabanne Taps Multiple Famous Perfumers to Design its New Fragrances
Luxurious Lifestyle Fragrance Products
Maison&Muse Now Offers Car Fragrances and Cleaning Products
Celebrity-Approved Spirit Campaigns
Grand Marnier and 2 Chainz Introduce The Rouge Room
AR Glow-in-the-Dark Wines
19 Crimes and Universal Products & Experiences Debuted a Halloween Wine
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Luxury Fashion Label Cafes
Dior Opened a Dedicated Cafe at its Shanghai Boutique
Experiential Fragrance Cafes
The Nina Illusion Café Boosts the Launch of Nina Ricci's New Scent
Celebratory Non-Alcoholic Beverages
Le Fizz by Ghia Sweetens Special and Everyday Moments
Festive Hotel Experiences
W Toronto's Festive Events Offer Elegance and Indulgence
Long-Lasting Luxury Perfumes
Infiniment Coty Paris Launched to Celebrate Coty's 120th Anniversary
Luxurious Nighttime Cognacs
Rémy Martin Debuts XO Night as a Marker for Nocturnal Celebrations
Summer-Themed Gourmet Chocolates
Compartés Chocolate Launches Elevated Summertime Collection
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Anniversary-Honoring Bright Hotels
The HÔTEL Onitsuka Tiger Arrives in Paris for the Olympics
Streetstyle Luxury Wines
The Grange by NIGO is a Penfolds' First Flagship Wine Takeover
Luxury Design Shows
The Living Luxe Design Show Will Take Place on April 19 Through April 21
European Wine Stores
Thatcher’s Wine Recently Launched Its First Store in Los Angeles
Los Angeles-Honoring Fragrances
The Louis Vuitton Ocean BLVD Colognes Come in Five Fragrances
Accessible French Sparkling Wines
Freixenet Brut Royal and Rosé Royal are Elegantly Packaged
Chain Restaurant Food Festivals
Chain is the Worlds First Gourmet Chain Food Festival
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Luxury All-Gender Perfumes
The Les Éternels De Balmain Fragrance Collection Has Eight Scents
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Bespoke Red Envelopes
D'USSÉ Cognac & Humberto Leon Crafted Limited-Edition Red Envelopes
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Branded Bathroom Guides
The Cashmere UltraLuxe Bathroom Guide Ranks Toronto Restaurant Restrooms
Mom-Centric Hospitality Experiences
The St. Regis Hotel Toronto Offers a Luxurious Experience
Sustainable Automotive Scents
The Mercedes-Maybach Haute Parfumerie Collection Has Six Scents
Bakery Champagne Bars
Greggs Champagne Bar Pairs Savory Baked Goods with Glasses of Bubbly
Pop-Up Dining Experiences
Japanese Ski Resort Welcomes Alpine Cocktail Bar and Restaurant
Month-Long Martini Events
Tanqueray's Fancy Hour Spotlights Martinis as the Perfect Summer Sipper
Festive Hotel Pop-Ups
IHG Hotels & Resorts Presents Chalet Programming and Holiday Activations
Anti-Luxury Hotel Designs
Chopard Launches a New Hotel That Embodies Quiet Luxury
Exclusive Art-Inspired Dining Events
Art Basel Miami 2024 Hosts the Dinner of the Year @ Art Week
Lifestyle-Imbued Jewelry Collections
Buccellati to Launch Picnic Sets with New Collaboration
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Riviera-Inspired Dining Experiences
Beaverbrook Hotel Presents Hot Air Balloon Dining
Performance-Driven Designer Experiences
Hermès Hosts the Cinematic 'On The Wings Of Hermes' Event
Olympic-Inspired Dining Experiences
La Petite Maison Features a Uniquely Themed Olympic Ring Menu
Luxury Brand Spa Takeovers
Dior Offers Exclusive Wellness Experience at the Beverly Hills Hotel
Uniquely Stylish Bar Concepts
LANO is a New Café and Wine Bar at the Ritz-Carlton, Toronto
Luxurious Smartphone Chocolates
Inspired by Wonka, Caviar Created a Chocolate iPhone 15 Pro Max
Collaborative Curated Party Guides
Total Wine & More Partners with Alix Klineman
Relaxing Winery Gift Sets
The Cloudy Bay x LAFCO Collaboration Presents a Luxurious Set
Extravagant New Year's Events
W Toronto New Year's Events' are a Spectacular Start to 2025
Luxury Beauty Promotions
The Sephora Spring Savings Event Spotlights YSL Beauty Products
Curated Holiday Experiences
The St. Regis Bahia Beach Resort Boasts Unique Programming
Halloween Wine Tastings
Sixty Vines Curated Wine and Candy Pairings for Whites, Reds and Rosé
Cultural Holiday Bottle Designs
Hennessy Launches Limited Edition Bottles for Chinese New Year
Chinese-Inspired High Teas
Cathay Pacific Celebrates a Milestone Along with Shangri-La Toronto
Exclusive Dining Series
Glenfiddich Has Collaborated with LOUIX LOUIS at the St. Regis Toronto
Exclusive Paris-Themed Cognacs
The Martell Paris Exclusive Edition was Designed for the Olympics
Galactic Atmosphere Restaurants
Space Perspective, SpaceVIP, and Rasmus Munk Join on an Experience
Fine-Dining Bakery Bistros
Bistro Greggs Offers an Elevated Experience from the Bakery Chain
Award-Winning Toronto Hotels
Forbes Travel Guide Recognizes the Ritz-Carlton, Toronto
Luxury Beauty Houses
Chanel Unveils First House of Beauty Destination in Paris
At-Home Tasting Menus
Uber Eats Partners with Michelin Restaurant Ikoyi for a New Tasting Menu
Hotel Sleep Experiences
Hilton Launches a New Sleep Retreat Experience for Sleep-Driven Consumers
Pink-Hued Luxury Wines
Champagne Lanson Launches Le Rosé Création 67 Across the UK
Exclusive Celebrity-Inspired Cocktail Menus
Frenchy Bar et Brasserie Presents an Eras Tour Menu
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
Whimsical Chocolate-Inspired Experiences
Hershey's Chocolate World is Rolling Out Summer Offerings
Crunchy Truffle Burgers
Bar Louie is Adding a New Truffle Crunch Burger as Part of a Menu Update
Opulent Fragrance-Focused Events
Xerjoff Launches the ‘Vibe Collection’ at its Event in NYC
Fall Holiday-Inspired Menus
The St. Regis Toronto’s LOUIX LOUIS Boasts Special Thanksgiving Menus
Luxe Culinary Experiences
W Toronto's Limited-Time Tasting Menu Boasts a Blend of Flavors
Summery Private Label Foods
Publix Summer Specials are Arriving to Help Consumers Celebrate
Disco-Inspired Toronto Events
Rosé Disco is Coming Back Again This August
Italian-Inspired Dining Menu Series
TOCA Restaurant Recently Launched Its Taste Italy Series
Culture-Fusion Restaurant Designs
Dorothée Meilichzon Designs the Henri Restaurant in a Hotel
Speedy Dining Courses
Brasserie Zedel Celebrates the Olympics with its 'Go for Gold' Menu
Small-Bite Martini Menus
The Oblix Happy Hour Fuses "Girl Dinner" with the "New York Happy Meal"
Organic Wine Tasting Initiatives
Avaline & Williams Sonoma Mark the Start of the Summer Season
Playfully Branded Own-Label Wines
SPAR UK Has Announced a Series of Private Label Wines
Smoked Gouda Burger Meals
PINCHO Introduced the Bougie Burger with Shallots, Balsamic, and Arugula
Lemon-Themed Bakery Menus
Paris Baguette's New Lemon-Inspired Menu is Perfect for Summer
Designer DJ Events
AMI Paris will Host a Rooftop Party at Galeries Lafayette Paris Haussmann
Gold Leaf-Topped Sliders
Son of a Butcher's New Rich N Famous Slider Features Edible Gold Leaf
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Last-Minute Gifting Ads
Uber Eats' Money Can Buy You Class Features RHoNY Stars
Diverse Wine Festivals
There are a Variety of Wine Festivals for California Wine Month
Extravagant New Year's Meals
Empire Steak House NYC Stunned with Its New Year's Eve Package
Tennis-Themed Pop-Ups
The Rubens At the Palace Hosts 'Sweet Serve' to Celebrate Wimbledon
Exclusive Dinner Party Events
Le Dîner en Blanc Returns to Toronto on September 19, 2024
Coastal Mediterranean Restaurants
Abrielle Hosts New Year's Caviar and Champagne Event in Toronto