The Oblix Happy Hour Fuses "Girl Dinner" with the "New York Happy Meal"
Laura McQuarrie — November 19, 2024 — Lifestyle
References: instagram & thespiritsbusiness
The new Oblix Happy Hour Menu is available from 4PM to 7PM and treats drinkers to a selection of martinis served with small bites. For $20 USD, guests can make a selection from the martini menu and enjoy unlimited seasoned, herb-salted fries and condiments. On the menu, there are classic options like a Dirty Martini, as well as other flavorful choices like a Blueberry Martini, or an Apple & Cinnamon Martini.
This new Happy Hour menu at Oblix combines elements of the TikTok-viral "girl dinner"—a casual, snack-style meal of mix-and-match finger foods—with the "New York Happy Meal," which sees bars and restaurants around the world pairing martinis with fries.
Additionally, Oblix offers other high-low pairings like fried chicken and Champagne for $30, or fried chicken and caviar for $48.
This new Happy Hour menu at Oblix combines elements of the TikTok-viral "girl dinner"—a casual, snack-style meal of mix-and-match finger foods—with the "New York Happy Meal," which sees bars and restaurants around the world pairing martinis with fries.
Additionally, Oblix offers other high-low pairings like fried chicken and Champagne for $30, or fried chicken and caviar for $48.
Trend Themes
1. Elevated-casual Dining - Fusing gourmet elements like caviar with informal foods such as fried chicken creates a unique dining experience that appeals to diverse palates.
2. Signature Cocktail Experiences - Offering a variety of innovative martini flavors paired with unlimited snacks helps reinvent traditional happy hour concepts.
3. Viral Tiktok Inspired Menus - Incorporating popular social media trends like 'girl dinner' into restaurant menus attracts a younger, trend-conscious audience.
Industry Implications
1. Food and Beverage - Combining high-end ingredients with casual food items can diversify product offerings and attract a broader demographic.
2. Hospitality - Innovative happy hour themes create unique selling points for bars and restaurants, aiding in customer retention and brand differentiation.
3. Social Media Marketing - Leaning into viral trends through menu design and marketing allows businesses to resonate more with digitally-savvy consumers.
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