Le Bon Marche's Bridal Jewelry Section Adopts a Shop-in-Shop Format
Laura McQuarrie — July 7, 2015 — Business
References: lebonmarche & lesfacons
The new fine jewelry department by France's Le Bon Marché celebrates the brand's private label bridal jewelry with three dedicated shop-in-shop stations—Chaumet, Fred and Pomellato.
The retail space is divided into three different areas, which are coded by colors so that it's easy to find the blue-colored section for gemstones, yellow for the brand's more avant-garde designer jewelry pieces and a pink section for all bridal jewelry items. Throughout the space, delicate cases with gold leaf details are used to display precious accessories and art pieces.
Soft circular details are repeated throughout the display and consultation stations, as well as other physical details of the space. On top of being purely aesthetically pleasing, this is suggestive of the unity and the unending shape of engagement and wedding bands.
The retail space is divided into three different areas, which are coded by colors so that it's easy to find the blue-colored section for gemstones, yellow for the brand's more avant-garde designer jewelry pieces and a pink section for all bridal jewelry items. Throughout the space, delicate cases with gold leaf details are used to display precious accessories and art pieces.
Soft circular details are repeated throughout the display and consultation stations, as well as other physical details of the space. On top of being purely aesthetically pleasing, this is suggestive of the unity and the unending shape of engagement and wedding bands.
Trend Themes
1. Circular Retail Spaces - Creating jewelry retail spaces with circular details holds disruptive innovation opportunities for a more unified and aesthetically pleasing shopping experience.
2. Private Label Jewelry Brands - Investing in private label bridal jewelry lines allows for more exclusive and unique product offerings that can set a retail business apart from competitors.
3. Shop-in-shop Sections - Adopting a shop-in-shop format for specific jewelry brands or collections can help retailers provide a more focused and personalized consumer experience.
Industry Implications
1. Jewelry Retail - Jewelry retailers can benefit from incorporating circular design elements into their stores and offering private label bridal jewelry lines to increase sales and attract customers.
2. Luxury Retail - Luxury retailers can take advantage of the shop-in-shop format to create curated shopping experiences for specific designer jewelry or accessory brands/lines.
3. Wedding Industry - Wedding industry businesses can work with jewelry retailers to develop private label bridal jewelry lines that offer unique and personalized options for engaged couples.
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