The concept of augmented reality may not be new, but it still seems to baffle the minds of the general public. In a sentence, AR occurs when one's perception of the "real" world is augmented by computer-generated images or data pulled from the Web.
Imagine arriving at an old monument during a vacation -- you pull out your iPhone and direct the camera at the ruinous statue, and you're instantly rewarded with pages of history about the effigy and its original subject. That's augmented reality, and in recent years, the technology has evolved in surprising new directions. Glasses that identify friends and strangers, digital childrens' books and virtual wardrobes are all products that we can expect to purchase in the coming months and years.
It must be noted, however, that most consumers maintain a level of caution when discussing augmented reality products and services. Admittedly, there's something eerie about being perpetually "plugged in," but personally, I welcome our robotic overlords. How about you?
37 Augmented Reality Innovations
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3D Tech Tatts
'cranberryzero' Gets Himself a Unique Augmented Reality Tattoo
36
Augmented Reality Tattoos
Insane Holographic Skin Art by ThinkAnApp is Nerdalicious
35
Violent Interactive Billboards
An Augmented Reality Billboard for Raising Awareness
34
Augmented Reality Changerooms
TOPSHOP Kinect Allows the Users to Try Clothes On Sans Change Rooms
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Augmented Reality Television Apps
The Metamirror Takes TV to the Next Level
32
Augmented Reality Sneakers
Adidas Originals AR Game Pack Kicks Have AR Codes on the Tongue
31
Augmented Reality Apps
The Parrot Ar. Drone is Mindblowing
30
Augmented Reality iPhone Weapons
You Will Have a Blast With this Trigger-Happy App Gun
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Augmented Reality Fairytales
QR Code Storybooks Are the Way of the Future
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Augmented Reality Retailers
Airwalk Invisible Store can Only be Seen Through Smartphones
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Augmented Reality Jewelry Counters
Virtually Try On the Tacori 18k925 Collection
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Virtual Makeup Mirrors
Shiseido Makeup Mirror Lets You Try on Cosmetics With Augmented Reality
25
Augmented Reality Deaths
The WWF Tiger T-Shirt Brings Awareness to the Hunted Siberian Tiger
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Augmented Reality Dressing Rooms
The KinectShop Aims to Revolutionize the Retail Experience
23
Augmented Reality Contacts
Solar Powered LEDs for Your Eyeballs
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Augmented Reality Books
Dorling Kindersley Launches Kid's Publications with High-Tech Features
21
Augmented Reality Movies
'The Witness' from 13th Street Universal Puts You in the Movie
20
Augmented Reality Army Glasses
The DARPA Hologram Goggles Make Calling in Air Strikes Easier
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Augmented Reality Driving Apps
The Volkswagen Norway App Guides You Your Way
18
Virtual Visit Campaigns
The Lynx Augmented Reality Angels Interactive Ad is Astonishing
17
Augmented Reality T-Shirts
T-Post 'Rock, Paper Scissors' Shirt Rocks
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Augmented Reality Carvertisements
The 2011 Scion tC Game is as Real as it Gets
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Augmented Reality Alien Apps
AR Invaders Lets You Defend Your Town From an Alien Invasion
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Augmented Reality Postage
Royal Mail Intelligent Stamp Hits UK With Video
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Augmented Reality Coupon Apps
Valpak Deals App Finds Nearby Discounts With Location Finder
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Webcam-Ready Valentines
Hallmark Introduces Augmented Reality Greeting Cards
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Augmented Reality Headphones
The Skullcandy Virtual Room is Sophisticated Online Shopping
10
Augmented Helipads
Doritos Creates Humongous Augmented Reality Pad
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Augmented Reality Driving Apps
The Imaginyze App Helps You Drive Safer
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Augmented Reality Watch Apps
The Nuevo Watches App Lets You Try it Before You Buy It
7
Augmented Reality Easter Apps
The Junaio AR Browser for iPhone Reveals Mysterious Sightings
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Augmented Reality Swimsuits
The ImediaC Swimsuit App Lets You Try Before You Buy
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Global Augmented Reality Art
The Sander Veenhof ‘Biggar' Reaches All Nations Simulaten
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Augmented Reality Worlds
Keiichi Matsuda Shows Us the Future in 'Augmented City'
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Augmented Reality Literature
'The Search for WondLa' Brings the 'Daily Prophet' to Life
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Augmented Reality Instruments
Kinect-Controlled Theremin Reworks a Classic Electronic Music-Maker
1
Augmented Reality Food Apps
Tag Candy Lets Users Taste Fireworks and Airplanes
Related Ideas
Developer-Targeted AR Eyewear
The XREAL Light AR Glasses Connect to the User's Smartphone
Automotive AI Smart Glasses
The Ferrari x Ray-Ban Meta Smart Glasses Feature Meta AI with Vision
Consumer-Focused Smart Glasses
Vuzix is Launching its First Non-Enterprise 'Z100' Smart Glasses
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
All-in-One AR Glasses
The 'Limicross Alpha' Augmented Reality Android Glasses are Ultra-Advanced
Augmented Reality Entertainment Systems
The XREAL Beam Pro is a Dedicated Device for AR
Social App-Connected Smartglasses
The Ray-Ban Meta Smart Glasses Can Now Post onto Instagram
AI-Powered Productivity Projectors
The Conceptual 'Lay' Portable AI Device is Packed with Sensors
3D Display Gaming Consoles
The Conceptual 'Uplight' Game Console Has Interchangeable Components
Ai Smart Glasses
Solos Has Introduced the AirGo™ Vision Smart Glasses, Featuring ChatGPT-4o
Technology-Driven Retail Spaces
ARK Visual Unveils Future Stores as an Immersive Retail Identity
Compatible USB AR Glasses
XREAL Released its 'One Series' of AR Glasses for Multiple Devices
Ultralight Wire-Free AR Glasses
The INMO Air2 Wireless AR Glasses Offers an Immersive Experience
Discreetly Connected AR Sunglasses
Everysight Maverick AR Glasses Have a Sony microOLED Display
Productivity-Focused Smart Glasses
The ASUS AirVision M1 Has Dual 1080p Micro OLED Displays
AI-Powered Augmented Reality Glasses
The Rokid Max 2 AR Glasses Have a 1080p Resolution
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
GenAI Eyewear Shows
Innovative Eyewear Launched the First Generative AI Fashion Show for Eyewear
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
AI-Powered Content Creation Platforms
Niloom.ai's Platform for Creating AR/VR Content Uses AI
AR-Integrated Motorcycle Eyewear
The Blucap Moto Motorcycle Navigation Sunglasses are Connected
Child-Focused Mixed Reality Headsets
The Conceptual 'Edi' Mixed Reality Headset is Safety-Focused
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Invisible Display AI Glasses
Gyges Labs Launched the World's First AI Glasses with DigiWindow
Emotion-Sensing Eyewear
Emteq Labs 'Sense' Offers AI-Powered Real-Time Analysis
Lego-Centric Apps
The 'Brick My World' App Turns Reality into LEGO Creations
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
Immersive Reading Headsets
The Sol Reader Immerses Users into Their Virtual Reality E-Books
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
Fluidless Scent-Releasing Facemasks
Hong Kong Researchers Developed a Smart Mask Using Wax Pads
Spatial Computing Glasses
Rokid's AR Lite Device is Intuitive, Comfortable and Wearable
Vacuum-Tracking AR Apps
This App Detects Areas Of the Floor That Were Missed During Vacuuming
AI-Enabled Smart Glasses Demonstrations
Vuzix® Will Lead Interactive Demonstrations at CES 2024
Augmented Reality Cleaning Innovation
AR Check Offers Automated Cleaning with AR
AI-Connected Sports Glasses
The QIDI Vida AR HUD Display is Built for Active Lifestyles
Educational Exploration Binoculars
The Conceptual 'BINO' Mixed Reality Device Works in Many Ways
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Classroom-Ready AR Eyewear
The Adventure Whale AR Glasses by SHS Shih are Child-Focused
Visualized Audio AR Glasses
The XRAI Glass Enables the Wearer to See Conversations in Real Life
True Lightweight AR Glasses
Meta Unveiled the 'Orion AR' as its First Dedicated AR Wearable
Connected Golfer Headsets
The 'HIO' AR Golf Glasses Concept by Taeyang Kim are Streamlined
LiDAR-Powered Visual Impairment Headsets
.lumen Glasses Guide Wearers with Haptic Feedback
AI Virtual Try-On Tools
Outfit Changer AI Represents the Future of the Fashion Industry
Three-Dimensional Mixed-Reality Displays
Looking Glass Unveils the New 3D Glass Displays
AR Vacuuming Apps
Dyson CleanTrace Identifies Areas That Have Yet to Be Cleaned
Luxury Spatial Computing Apps
Balenciaga Rolled Out a Storefront App for the Apple Vision Pro
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Advanced AR-Powered Binoculars
The UNISTELLAR ENVISION Binoculars Elevate Viewing Experiences
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Volumetric Video Creation Tools
Gracia AI Raised $1.2 Million to Bolster its AI Video Tools
AI Retail Wearables
Augmodo SmartBadges Track Tasks and Inventory in Real Time
Open-Source AI Eyewear
The Frame Glasses by Brilliant Labs Boast a MicroLED Display
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Multi-Sensory Education Devices
The Conceptual 'Squashy' VR Education Device Has a Tactile Form
Developer-Targeted AR Glasses
The XREAL Air 2 Ultra Creates Next-Gen Mixed-Reality Experiences
High-Power Pro-Grade VR Headsets
The Varjo XR-4 Series Includes Three Models
AI-Fuelled Everyday Smart Classes
Meta and Ray-Ban Join Forces on the Meta Smart Glasses
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Connected AR Beauty Packaging
Dermatologica Uses Augmented Reality for its Immersive Packaging
AR-Revived Premium Art Projects
Musée de Louvre and Snapchat Presents the Egypt Augmented Project
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
Virtual Reality Education Products
Meta is Launching a New Quest Product to Enhance Classrooms
Audio-Amplifying Glasses
Nuance Glasses Help Those with Hearing Loss
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
AR-Ready Typefaces
Google Fonts' Free AR One Sans is Optimized for Augmented Reality
High-Quality Glasses Displays
The XREAL Air 2 Displays a 120Hz Signal with Projected OLED
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Memory-Making AR Experiences
Rokid Celebrated Dads This Father's Day with AR & AI
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Holographic Health Concierges
Immertia Created an AR Assistant for One A Day's Packaging
Immersive Multimodal AI Headsets
The Android XR Supports VR, AR and MR
AR Piano Previews
Roland AR Helps Shoppers Find the Right Piano with Augmented Reality
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
Color-Blasting AR Games
Samsung's Can You Beat the Box is an Exclusive Digital Game
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Spatial Content Creation Systems
Sony Corporation Boasts an Xr Head-mounted Display & Controllers
Sleek AR Lifestyle Headsets
OPPO's Air Glass 3 Improves Experiences Using AI Technology
Collaborative Professional AR Headsets
The Almer Arc 2 Captures the User's Viewpoint with a Camera
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
AI-Powered Employee Training Services
VirtualSpeech Blends Generative AI with VR for Training
AR Watch Try-Ons
Perfect Corp. and TIMEZ Created a Digital Experience for Luxury Watch Shopping
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Cyclist-Targeted AR Eyewear
LAWK ONE AR Glasses are Connected with 99.9% UV-Blocking Lenses
Interactive Mixed-Reality Films
What If...?: An Immersive Story is an Apple Vision Pro Exclusive
Virtual Reality Design Apps
'Live Home 3D' from BeLight Software Uses VR for Home Renovations
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Immersive EdTech Platforms
Discovery Education's Sandbox AR Platform Surpassed 1 Million Downloads
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Augmented Reality Swim Goggles
Form Debuts the Smart Swim 2 & the Product is Available Globally
Custom Virtual Reality Accessories
Apple's Vision Pro Gets a New Developer Strap
Portable Holographic Displays
Looking Glass Go Shares Memories as 3D Holograms, Not Photos
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Digital Professional VR Headsets
This Office VR Headset Concept by Simon Ljungblahd is Intuitive
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
AR Driving Games
Dodge Created an Augmented Reality Driving Game Targeting Younger Drivers
Virtual Reality Bendable Controllers
Minkyu Oh Designs the Cogito Concept with AR Technology
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Mobile Escape Rooms
Phone Escape: Hopeless Takes Mobile Entertainment to New Dimensions
Street Fighter-Style AR Games
Jadu is a New Multiplayer AR Mobile Fighting Game
Virtual Shopping Assistants
Firework's AVA is a Digital Human That Enhances E-Commerce with AI
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
AR Try-On Technologies
Nextech3D.ai Intends to Acquire Designhubz to Expand Its E-Commerce Prowess
Industry-Leading VR Headsets
HTC is Returning to The VR Industry with a New Gaming Headset
Digital Map Updates
'Look Around' Brings Apple Maps for Web Closer to the Competition
AI-Enhanced Map Softwares
Google Maps Announced a Suite of AI-Powered Enhancements Coming to Maps
Mixed Reality Storytelling
Storytelling XR Redefines Real-Time VFX for Content Creators
Advanced AI Assistance Eyewear
The Looktech AI Glasses Learn From the Wearer with Use
Generative AI Historical Art
Google Presents the Art Selfie 2 Feature Fusing Art and Selfies
AR 3D Model Apps
Arrea is an AR app for iPhone That Lets Users Explore Augmented Reality
Social Media-Integrated AI Lenses
Snapchat Launches the New AR Lenses with ChatGPT
3D AR Home Improvement Apps
'Roomle' Integrates Home Furniture Services in its AR App
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
AI-Generated Guessing Games
'Human or AI?' Tasks Players with Spotting the AI-Generated Image
Empowering AR Applications
Black Radiance is Unveiling a New Augmented Reality App for Black Women
AR-Enabled Illumination Apps
The Philips Hue App Now Uses LiDAR to Provide an AR Preview
AR-Powered Architecture Apps
'PLNAR' Helps Users Plan Home Development with AR Augmentation
AR-Enabled Try-On Tools
Google Launches an AR-Based Try-On Tool for Hair and Foundation
Eye-Tracking Technology Functions
Apple Implements Eye-Tracking Features to Recent Products
VR Home Design Platforms
Envisioneer Uses VR to Explore and Optimize your Home's Layout
Holographic Video Game Characters
Proto Uses ProtoHologram to Create a Digital Mario
Casual MR Gaming Companies
'MixRift' Raised over $1.6M to Fund its Mixed Reality Game Development
Augmented Reality Microscope Prototypes
Google Prototypes an ARM with the Department of Defense
AR Filter Browser Extensions
Snap Integrates its AR Lenses Technology to Chrome Extensions
Alien-Hunting AR Games
Google and Taito Release a Pokémon-Style AR Game with Aliens
AR-Powered Football Cards
Sorare Launches the AR-Equipped 3D Digital Football Player Cards
AR Ruler Apps
This App Uses AR to Measure Any Distance with One's Phone
Avatar-Centric Gaming Activities
Interactive New Meta Quests are Added to the Horizon Worlds