'The Witness' from 13th Street Universal Puts You in the Movie
Michael Hines — March 25, 2011 — Tech
References: 13thstreet.de & fastcodesign
If you thought augmented reality was just a passing fad, then you obviously haven't heard about 'The Witness.' The Witness is a new film from German television channel 13th Street Universal that lets you actively participate in the film.
The film centers around a young Russian prostitute named Nadia who was kidnapped. 'The Witness' was premiered to a lucky few who were randomly chosen from an online contest. The winners were sent to a Berlin hotel room where they saw the first scene of the film through their iPhones via the magic of augmented reality.
From that point on, the spectators were a part of the film as they were guided via GPS all around Berlin attempting to solve riddles and make the right choices to ensure their "survival" as well as Nadia's. Participants who made the right choices and moved the quickest saved the girl, while those who made the wrong moves ended up killing Nadia and themselves. Check out the video to see a brief overview of 'The Witness' as well as footage of people actually "playing" the movie.
The film centers around a young Russian prostitute named Nadia who was kidnapped. 'The Witness' was premiered to a lucky few who were randomly chosen from an online contest. The winners were sent to a Berlin hotel room where they saw the first scene of the film through their iPhones via the magic of augmented reality.
From that point on, the spectators were a part of the film as they were guided via GPS all around Berlin attempting to solve riddles and make the right choices to ensure their "survival" as well as Nadia's. Participants who made the right choices and moved the quickest saved the girl, while those who made the wrong moves ended up killing Nadia and themselves. Check out the video to see a brief overview of 'The Witness' as well as footage of people actually "playing" the movie.
Trend Themes
1. Augmented Reality Experiences - Opportunity for businesses to create immersive and interactive experiences that incorporate augmented reality technology.
2. Participatory Storytelling - Potential for businesses to engage audiences by allowing them to actively participate in the narrative and make choices that impact the outcome.
3. Location-based Gaming - Emerging trend of using GPS and real-world locations to enhance gameplay experiences, presenting opportunities for businesses to create interactive and location-specific games or activities.
Industry Implications
1. Entertainment - The entertainment industry can leverage augmented reality technology to deliver immersive and interactive movie experiences that blur the lines between fiction and reality.
2. Tourism - Tourism industry can incorporate location-based gaming elements to enhance sightseeing experiences and engage visitors in interactive storytelling adventures.
3. Marketing and Advertising - Marketers can use augmented reality to create engaging and interactive campaigns that allow consumers to actively participate in brand stories and make choices that influence the narrative.
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