Doritos Creates Humongous Augmented Reality Pad
Brian G Randles — March 3, 2010 — Marketing
References: popsop & notcot.org
Augmented reality is absolutely everywhere right now. From tattoos to t-shirts, augmented reality is just taking over. I wonder what it will be like when people from the future are looking at all of these square spaces and wondering what the hell was so special. That'll be funny.
Anyway, check out the Doritos video featuring the largest augmented reality pad ever. Doritos put a huge AR code on the pad so that, when flying over it in a helicopter, their version of Godzilla would be seen on a laptop.
Anyway, check out the Doritos video featuring the largest augmented reality pad ever. Doritos put a huge AR code on the pad so that, when flying over it in a helicopter, their version of Godzilla would be seen on a laptop.
Trend Themes
1. Augmented Reality - Disruptive innovation opportunities in creating interactive experiences and enhancing real-world environments.
2. Large-scale Augmented Reality - Disruptive innovation opportunities in creating immersive experiences on massive surfaces and enhancing brand visibility.
3. Interactive Advertising - Disruptive innovation opportunities in engaging consumers through interactive augmented reality experiences.
Industry Implications
1. Advertising - Disruptive innovation opportunities in incorporating augmented reality into marketing campaigns for enhanced consumer engagement.
2. Entertainment - Disruptive innovation opportunities in creating large-scale immersive experiences using augmented reality in amusement parks or entertainment venues.
3. Tourism - Disruptive innovation opportunities in offering augmented reality experiences at tourist destinations for enhanced visitor engagement and information delivery.
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