From free indigenous-focused lacrosse camps to bee conservation-supporting beers, the April 2020 social good showcases many examples that pertain to activism, charity, and social support. However, an undeniable focus in this category is the COVID-19 epidemic as many companies, organizations, and communities seek ways to offer relief.
In Toronto, for example, the Spirit of York has shifted from producing spirits to manufacturing hand sanitizers to meet the shortage that has been created due to the pandemic. PornHub, on the other hand, is offering its premium service free for Italians to elevate some anxieties during their time in quarantine. Professional Photographers of America are boasting free online classes to inspire individuals, while H&M is producing protective equipment for those on the front lines.
Top 30 Social Good Trends in April
From Charitable Adult Entertainment to Period Poverty Campaigns:
30
Charitable Adult Entertainment
Pornhub is Giving Italians Free Access to its Premium Membership
29
Reusable Hygiene Masks
Mitsufuji's Hamon AG Mask Can Be Washed Up to 50 Times
28
Free Hand Sanitizer Initiatives
LVMH is Offering Free Hand Sanitizer to French Health Authorities
27
Open-Source 3D Replaceable Masks
MY FACE MASK Scans Faces to Create a Customized, Reusable Mask
26
Social Distancing Tracking Maps
Unacast Debuted a Live Social Distancing Scoreboard Amid COVID-19
25
Activist Workshop Stores
The Body Shop's Body Care Store Returns to Its Activist Roots
24
Mindful Minimalist Timepieces
Tian Watches Support Communities in Africa
23
Awareness-Raising Ethical Fashion Shows
The Vegan Fashion Week in LA Boasts the Theme of Expansion
22
Rural Community-Supporting Watches
ASOROCK Watches Help Build Libraries in Rural Africa
21
Insulated Portable Shelters
The Iglou is Fireproof, Waterproof and Built in Seconds
20
Motivational Streamed Fitness Classes
Fitness Expert Andrea Marcellus Launched Online Classes
19
Distillery Hand Sanitizer Production
Toronto's Spirit of York is Producing Hand Sanitizer
18
Mission-Driven Tea Beverages
CLEAN Cause's Yerba Mate Drinks Support Addiction Recovery
17
Kid-Made Custom Lip Balms
This Entrepreneur Kids Club Sold Lip Balms During the Winter Season
16
Cow Adoption Apps
The Madhya Pradesh Government Attempts to Tackle a Stray Cow Crisis with an App
15
Period Poverty Campaigns
Hey Girls' UNsanitary Range Brings Awareness to Unhygienic Alternatives
14
Retail Giant-Made Medical Supplies
H&M Partnered with the EU to Produce Medical Supplies
13
Free Online Photography Classes
Professional Photographers of America is Offering Free Classes
12
Bee Conservation-Supporting Beers
The Camden Town Brewery Blooming Hells Lager is Limited-Edition
11
Hospital Show Medical Donations
Grey's Anatomy is Donating Its Medical Props to Healthcare Workers
10
Political Lipstick Relief Efforts
LipSlut Will Donate 100% of Profits to COVID-19 Relief Efforts
9
Design Label Donation Centres
Pyer Moss' NYC Office is Now a Medical Donation Centre
8
Free Indigenous-Focused Lacrosse Camps
The Sports Camps in Fraser Valley Welcome Ages Six to 13
7
Empowering Commemorative Coffees
Peet's Anniversary Coffee Was 100% Grown by Women
6
Satellite-Enabled News Services
Fallback Helps During Government-Enforced Internet Shutdowns
5
Postpartum Depression Awareness Ads
MomGenes Highlights How Postpartum Depression Could Be Genetic
4
Award-Winning Student-Led Broadcasts
CR Sports is a Team of Columbia River High School Students
3
Car Racing Diversity Programs
Rev Racing is Launched to Empower Racial Diversity in NASCAR
2
Supportive LGBTQ+ Hockey Campaigns
Montreal Canadiens Present the Annual LGBTQ+ Night Amid a Game
1
Highly Inclusive Hockey Programs
Hockey 4 Youth is a Charity That Makes the Sport Accessible
Related Ideas
Mental Health Awareness Totes
ALDO and Kids Help Phone Join Forces on the HEARTTOTE
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Cozy Sustainable Fashion
Good For Sunday Offers Curated Cozies that are Perfect for Fall
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Charitable Streaming Service Pop-Ups
All Proceeds from 'As Seen on Netflix' Support Mental Health
QSR Hunger Initiatives
Starbucks Expands FoodShare Program with Customer Participation Options
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Kind Gardening Pop-Ups
Mrs. Meyer's Compassion Store Trades Generous Acts for Garden Essentials
DIY Fandom Initiatives
Scotiabank's Make it Merch Launch Promotes Inclusivity & Sustainability
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Sustainable Clothing Collections
New 'Regenration Nation' Collection is Inspired by Unity
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Metaverse Music Festivals
A First-of-Its-Kind Kids Relief Music Festival is Taking Place on Roblox
Do-Good Metaverse Campaigns
Comic Relief US and Nickelodeon Empower Kids in Roblox and Beyond
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Beauty Brand Community Initiatives
Thrive Causemetics and Beauty 2 The Streetz Partnered in LA
Dating-App Holiday Campaigns
Bumble Holiday Campaign Sparks Real-Life Connections This Season
Streetwear Awareness Initiatives
Streetwear Brand, Worldclass Debuts on Giving Tuesday
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Esports CSR Initiatives
The Global Esports Federation Launched a Global Social Impact Initiative
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Zero-Waste Hi-Tech Premium Fashion
&Or Collective Prepares for Earth Month with New Initiatives
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Interactive Connected Packaging
Asahi Beverages Philippines Debuts a New Experience
Pre-Loved Shoppping Events
eBay's Recommerce Day Champions Sustainable Shopping
Youth-Focused Pizza Launches
Domino's Pizza Relaunches its Gen Z-Focused Emergency Pizza Promotion
Charity Health-Tech Apps
Helpster Charity Connects Sectors to provide Essential Healthcare
Diverse Community Creator Programs
The Champion Creators Program Harnesses Diverse Expression
Breast Cancer Awareness-Supporting Socks
MoveActive Has Introduced 'Power in Pink'
Accessible Superfood Beauty Brands
Goop Unveils a New Affordable Beauty Brand at Target and Amazon
Ethical Ocean-Friendly Apparel
Good for Sunday's 'Save the Ocean' Collection is Organically Made
Positivity-Sharing Platforms
What Went Well Today is an Open-Source Space to Share Daily Hope
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
Global AI Art Contests
Shutterstock and the UN Partner for the Canvas of the Future
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Thrift Shop Holidays
Goodwill Industries International is Promoting National Thrift Shop Day
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Gamified Kindness Challenges
e.l.f. x Beekman 1802 on Roblox Kicked Off on World Kindness Day
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Clean Makeup Initiatives
Sephora Canada will Host a Free Makeup Masterclass at The Bentway
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Web Browser-Focused Rebate Programs
Shift is Launching the Toggle Tax Rebate Program
Sustainable Bikini Fashion Shows
Space Swap Promotes Eco-conscious Fashion with Its Fashion Show
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Gen Z Elevated Spring Basics
Grey Bandit Unveils its Spring 2024 Collection
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Kindness-Promoting Culinary Experiences
Four Seasons Hotels and Resorts Marks World Kindness Day
Play-Inspiring Workshops
LEGO is Sharing a Free Workshop Series Featuring Renowned Creatives
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Pickleball-Themed Cosmetics Pop-Ups
MAC Hosted a Glow Play Summer Activation in Toronto
Water Conservation-Promoting Fashion Shows
The Wet Gala is Scheduled for May 30th, 2024 in Toronto
Cancer Awareness-Supporting Cannabis Initiatives
Ethos Cannabis Launches Colas for a Cure
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Festive Social Campaign Cookies
The Tim Hortons Holiday Smile Cookie Supports Charities and More
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
Charitable Advent Calendars
24 Good Deeds Offers a Digital Advent Calendar with a Purpose
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
Alcohol-Free Fundraiser Challenges
Dry Feb Helps to Raise Funds for the American Cancer Society
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Hockey Hero-Celebrating Campaigns
The Crown Royal Celebrates Canada's Unsung Hockey Heroes
Hockey-Focused Influencer Campaigns
Great Clips Introduces the ‘Show Your Flow’ Campaign
Collaborative Social Good Spirits
Good Deeds Whiskey Batch #2 Benefits the Stepup Foundation
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative To Save the Forests
Youth Movement Competitions
The PLEZi Absurdly Good Games Encourages Summer Activity
Toxic-Free Election Challenges
Stonyfield Organic Addresses Both Environmental and Social Concerns
Sustainable Toilet Papers
Asda and The Good Roll Bring Sustainable Toilet Papers to the UK Market
Food Insecurity-Targeting Initiatives
Hormel Foods Expanded Its Efforts During Hunger Action Month
Autism Awareness Tech Products
TORRAS Presents its COOLiFY Cyber Product in New Campaign
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Anniversary-Celebrating Nonprofit Partnerships
LILYSILK Engages in Philanthropic Partnerships
International Awareness-Bringing Events
Illumina Recently Ran Its Steps Against Cancer Campaign
NHL Golf Fundraisers
Gibson's Finest x The Fourth Period Host a Celebrity Golf Tournament
Sustainable Charcoal Brands
The Good Charcoal Company Sponsors Free BBQs for Those in Need
Hurricane Relief Swimwear Initiatives
Goldie Swimwear's Campaign Creates Apparel for a Cause
Pink Spider-Themed Apparel
SP5DER Worldwide Launches a New April Drop with Pink Influences
Closet-Clearing Challenges
Traid's Closet Clear-out Challenge Boosts Garment Donations
At-Risk Youth-Targeted Initiatives
Victoria's Secret Notes Its Work with Pacific Links Foundation
Teen Fitness Programs
GoodLife Fitness Introduces Teen Memberships
Viral Political Campaign Accessories
The Viral Harris-Walz Camo Hat Appeals to Gen Z Voters
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Awareness-Raising Apparel
The Hats for Hope Movement Introduces a Stylish Crewneck to Its Campaign
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Cultural Social Media Documentaries
Hulu Unveils the Black Lives Matter: A People's History Doc
Social Isolation-Combating Platforms
TimeBank by Healthfirst Foundation Has Debuted a New Platform
Women-Led Toronto Florists
May Flowers Flourishes with a Captivating Approach to Floral Design
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Emerging London Designer Exhibitions
POOR Collective Showcases the Powershift Exhibition in London
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Anonymous Gratitude-Exchanging Platforms
'A Little Optimism' Let's People Share Weekly Gratitudes
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Lighthearted Meme Apps
Goodday is a Meme App Designed to Inspire Happiness
Public Hygiene Campaigns
Tsekmo Has Launched the Clean Bathroom Global Challenge
Travel Company Charity Initiatives
Redtag.ca Partnered with the SickKids Foundation
Alcohol-Free Charity Fundraisers
Canadian Cancer Society Hosts 9th Dry Feb for Cancer
Canadian Cancer Support Platforms
Wellspring Cancer Support Recently Unveiled a New Website
Membership-Based Community Engagement
The Lamp App Uses Technology to Promote Community Giving
Pride-Inspired Social Initiatves
La Roche-posay Hosted Its 4th Annual 'Pride in Dermatology' Event
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
Compassionate Dietary Choices Ads
DairyTruth.ca Launches #DairyFreeToronto Campaign
Senior Enrichment Programs
Art Windsor-Essex Aims to Combat Social Isolation and More
Charitable Esports Projects
Epic Foundation Launches the Esports for Good Initiative
Mental Health-Centric Contest Campaigns
Carlton Cards Has Reaffirmed Its Support for Mental Health
Viral Baby Hotel Partnerships
The Four Seasons Hotel Partners a Viral Baby for a Weekend