MomGenes Highlights How Postpartum Depression Could Be Genetic
Grace Mahas — March 6, 2020 — Marketing
In anticipation of National Women's Day, MomGenes Fight PPD—a research study by The University of North Carolina at Chapel Hill— launched a new campaign in an attempt to raise awareness about postpartum depression. The study is looking to determine if there a genetic cause for the issue with the end goal of finding a cure.
As the namesake playfully suggests, the study is seeking 100,000 qualified moms who have had PPD symptoms to donate their DNA—aka their "mom genes" to learn more about PPD. To participate, download the app (available on both the App Store and Google Play Store) and take the survey about their experiences with PPD. The study will then mail eligible participants a HIPAA compliant salvia kit to be returned.
As the namesake playfully suggests, the study is seeking 100,000 qualified moms who have had PPD symptoms to donate their DNA—aka their "mom genes" to learn more about PPD. To participate, download the app (available on both the App Store and Google Play Store) and take the survey about their experiences with PPD. The study will then mail eligible participants a HIPAA compliant salvia kit to be returned.
Trend Themes
1. Genetic Testing for Health - There is a growing trend of using genetic testing to determine the underlying causes of health issues, such as postpartum depression, with the aim of finding a cure.
2. Mobile Health Apps - Mobile apps are becoming increasingly popular for health studies and research, as they allow for convenient remote participation and data collection.
3. Mental Health Awareness - There is a growing trend of raising awareness for mental health issues, such as postpartum depression, to reduce the social stigma and encourage treatment-seeking behavior.
Industry Implications
1. Healthcare - The healthcare industry can benefit from genetic testing and research to identify underlying causes of health issues and develop targeted treatments.
2. Technology - The technology industry can develop and improve mobile apps for health studies, data collection, and remote participation to make healthcare research more convenient and accessible.
3. Mental Health Services - The mental health industry can use increased awareness and research to provide more effective treatments, reduce stigma, and improve support for those affected by postpartum depression and other mental health issues.
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