Tian Watches Support Communities in Africa
Michael Hemsworth — March 4, 2020 — Social Good
References: tian-watches & yankodesign
The Tian Watches are a range of timepieces that will provide wearers with an accessory that's stylish, socially conscious and intended to help them be more mindful of their daily schedule. The watches come in monochromatic and color styles to choose from, and work on the Japanese Miyota movement without hands in order to eliminate the occurrence of ticking hands. This sees the dial mostly obscured with a plate that will rotate throughout the day to reveal the time in a slightly cryptic manner to encourage wearers to take a moment to stop, breathe and read the time instead of feeling rushed.
The Tian Watches are designed with style and mindfulness in mind, but also support a social cause with part of the profits going towards community development in Africa.
The Tian Watches are designed with style and mindfulness in mind, but also support a social cause with part of the profits going towards community development in Africa.
Trend Themes
1. Socially Conscious Timepieces - Opportunity to create fashionable yet socially impactful timepieces that support community development in underserved areas.
2. Cryptic Time Display - Opportunity to innovate timepieces with creative, cryptic ways of displaying time that encourage mindfulness and break from tradition.
3. Minimalist Design - Opportunity to create minimalist timepiece designs that eliminate unnecessary features and provide a focused, decluttered aesthetic.
Industry Implications
1. Fashion Accessories - Fashion accessory companies have an opportunity to create timepieces that align with consumers' increasing demand for socially conscious and minimalist products.
2. Social Entrepreneurship - Social entrepreneurs can utilize similar business models to fund community development while also providing fashionable and mindful products to consumers.
3. Watchmaking - Watch manufacturing companies have an opportunity to disrupt the industry by designing timepieces that prioritize mindfulness and creativity rather than traditional timekeeping methods.
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