Ranging from common cold vaccine projects to Toronto soap delivery brands, the April 2020 new venture trends showcase how brands are reacting to the new realities of the COVID-19 pandemic. With a focus on delivery systems and an urgent rush to find a vaccine for this terrifying virus, the focus of many new ventures is how to survive during these uncertain and challenging times.
Notably, ridesharing platform Lyft recently expanded its platform in order to include food and medical supply deliveries in an effort to support vulnerable individuals during the pandemic. Another zero waste brand setting up to fight the outbreak is a Toronto-based cleaning supply brand, Saponetti who is helping individuals access hygiene products like hand soap to further suppress the spread of COVID-19.
Top 30 New Ventures Trends in April

29
Unique Accommodation Competitions
Airbnb Launched the Unique Airbnb Fund to Find Abnormal Housing

28
Gourmet Pizza Vending Machines
Basil Street Uses Robotics to Serve Fresh, Thin-Crust Pizzas

27
All-Purpose E-bike Launches
Jeep is Accepting Pre-Orders for Its New E-Bike with 40-Miles of Range
26
Collaborative Sneaker-Shaped Vases
The Converse Tokyo x Ceramic Japan x .blnk Retails for $85 USD
25
Virtual Chicken Restaurants
Sam's Crispy Chicken is a Delivery-Only Virtual Restaurant Concept
24
Checkout-Free Retail Expansions
Amazon Now Has Agreements for Automated Checkout Systems
23
Data-Powered Skincare Lines
Disco Launched a Men's Skincare Line Based on Polling Data
22
Virtual Food Halls
Kitchen Hub Consists of Multiple Restaurants That Only Offer Takeout & Delivery
21
Wedding-Like Funeral Platforms
Farewelling Seeks to Make Funerals More of a Positive Experience
20
5G Retail Partnerships
Walmart and Verizon are Collaborating on Stores with 5G Capabilities
19
Anti-Ageing Celebrity Skincare Brands
Rob Lowe Created a New Skincare Line Named PROFILE® | Cobalt
18
Direct-to-Consumer Skincare Kits
Huron Launched a Line of Convenient Men’s Personal Care Products
17
Grocery Membership Service Launches
Walmart May Test the Walmart+ Services Beginning Next Month
16
Ride-Hailing Supply Deliveries
Lyft Will Be Completing Food and Medical Supply Deliveries
15
Anti-Addiction Behavioural Startups
Quit Genius Secured $11M in Funding to Expand
14
Local News Improvement Projects
Google Launched Project Oasis to Help Small News Organizations
13
Space Station Tourism Launches
SpaceX and Axiom Will Bring Space Tourists to the ISS During 2021
12
Toronto Soap Delivery Brands
Saponetti Offers Eco-Friendly and Hypoallergenic Soaps
11
Simplistic Skincare Product Lines
DHC Launched a New Skincare Range for Male Consumers in Japan
10
Yearly Streaming Subscription Tests
Netflix Was Testing a Yearly Subscription Model with Savings
9
Membership-Focused Discount Programs
Groupon Launched Groupon Select to Offer Additional Discounts
8
Mobile Third-Party Advertising Tests
Snapchat is Testing Audience Network Advertisements
7
Efficient Cannabinoid Delivery Capsules
LifePatent Revealed Its LPX Product Line at Expo West
6
Hockey-Themed Branded Video Content
Jägermeister Created an NHL Video Series Ahead of the Playoffs
5
Ad-Free Premium Browsing
The Firefox Better Web with Scroll Beta Program is Now Available
4
Vegan QSR Delivery Collaborations
Globally Local Joins Forces with DoorDash for On-Demand Delivery
3
Common Cold Vaccine Projects
Amazon's Grand Challenge Group Will Work on a Vaccine for Colds
2
Fund-Based Ride-Sharing Discounts
The Lyft City Works Program is Serious About Affordability
1
Adapted Streaming Service Launches
The AT&T TV Streaming Service Caters to Cord Cutters
Related Ideas
Nostalgic Cartoon-Inspired Beauty Products
Lush Debuts the Teenage Mutant Ninja Turtles Collection
Couture Bathroom Tissue Fashion
The 2024 Cashmere Collection Merges Fashion and Philanthropy
Food Waste Sneakers
Hellmann's Canada Launched 1352: Refreshed Sneakers with Food Waste Items
Canned Hand Soaps
Craft Naturals Sells Hand Soap in Canned Packaging
Sauce-Inspired Sodas
Olipop and Hidden Valley Created a Savory Four-Pack for April Fool's Day
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Nature-Inspired Home-Cleaning Products
Grove Co. Collaborates with The Nature Conservancy
Crave-Worthy Nutritious Food Brands
CVS Pharmacy Announced the Launch of Well Market
Canadian Beauty Launches
Bubble Skincare Launches its Spring Collection at Local Pharmacies
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Fashion Industry Greenwashing Reports
Fashion Takes Action Zeroes in on Greenwashing Practices
Cosmetic Delivery Services
DoorDash, Sally Beauty and Mac Cosmetics Unite for New Delivery Options
Beautified Community Spaces
Sephora Canada's Beauty at The Bentway Revitalizes Outdoor Space
Anti-Food Waste Delivery Services
Gopuff and Misfits Market Partnered to Expand Fresh Food Options
Elevated Delivery Merchant Features
These New DoorDash Real-Time Features Empower Merchants
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
Wilderness-Inspired Soap Collections
Every Man Jack Debuts Its Cold Plunge Bar Soaps
Game-Themed Soap Collabs
Dr. Squatch X Call of Duty Bring Battle-Ready Hygiene to Your Routine
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
K-Beauty Brand Expansions
K-Beauty Brand Yepoda Will Launch in Sephora Stores Across Europe
Icon-Approved Soap Campaigns
Mike Tyson is Moisture Mike in Dr. Squatch’s Latest Grooming Campaign
Open-Air Medi-Spa Services
The Scene Medical Beauty Bar Rides the Wave of the Beauty Market
Eco-Friendly Soap Packagings
Little Danube is a Vegan Soap Brand with Redesigned Packaging
Beauty Brand Community Initiatives
Thrive Causemetics and Beauty 2 The Streetz Partnered in LA
Springtime-Themed Cosmetics Collections
The Tree Hut Spring Collection Has New Products and Scents
Efficient Robotic Food Deliveries
DoorDash and Coco Robotics are Expanding on Their Partnership
Vegan-Inspired Body Washes
Dove Partners with On Third Thought for Plant Milk Skincare
Clothing Care Hotlines
Persil Launched a 24-Hour Wardrobe Refresh Hotline on TikTok Live
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Eco Refillable Hand Soaps
MaisoNovo’s Refillable Bottles are Sold With Soap Packs
Canadian-Made In-House Body Care
Health Hut is a Toronto-Based Retailer Offering Spa Essentials
Refillable Natural Haircare
Wild Launched Tesco-Exclusive, Eco-Friendly Shampoo & Conditioner
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Modern Gifting Services
Fresh Sends Reinvents Flower Delivery & Gift-Giving for a New Generation
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Unconventional Health Food Ads
RXBar is the Ultimate B.S. Blocker This New Year
Luxury On-The-Go Skincare Lines
evolvetogether Launched the Convenience-Focused On-The-Go Edit
Wellness-Focused Honey Launches
Comvita Releases Two New Mānuka Honey Products for Improved Health
Waste-Minimizing Household Cleaners
The Grove Co. Spring Collection Has a Special Launch Partner
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Soft-Pink Wellness Bars
Yorkville Village’s BetterBar Offers Healthy Dining in Toronto
Sensorial Self-Care Essentials
Touchland Expands into Canada at Sephora Locations Nationwide
Nostalgic Superhero-Inspired Soaps
Dr. Squatch Debuts the 'Cowabunga Cleanse' Inspired by TMNT
Space-Age Personal Care
Naples Soap Company is Launching Personal Care with Tech Developed by NASA
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Limited-Edition Titan-Inspired Soaps
Dr. Squatch Launches 'Godzilla Grit' and 'Kong Krush'
Food-Based Body Bars
The Hygiene Bank & Goodwash Created The Edible Soap to Expose Hygiene Poverty
Biobased Cleaning Pod Expansions
Dropps Accelerates Retail Expansion with Wegmans and Walmart.com,
Tactile Soap-Adorned London Shops
A New Aesop Outlet Features an Installation in London
Branded Smoothie Collabs
Greenhouse Juice and Biossance Merge Health and Beauty
Cinematic Dance-Driven Campaigns
DoorDash's 'Your Door to More' Campaign Highlights its Offerings
Data-Driven Grocery Deliveries
Burq Last-Mile Delivery is Aiming to Transform Grocery This Year
Beauty Supply Delivery Services
Uber Eats and Sally Beauty Launch a New Delivery Option
Climate-Based Skincare Pop-Ups
AXIS-Y and Senti Senti will Celebrate the Brand's Latest Launch
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Rideshare Delivery Partnerships
DoorDash and Lyft Partnered to Offer Perks to DashPass Members
Expanded Food Delivery Apps
Instacart Partners with Uber Eats to Expand its Delivery Services
Zero-Waste Hi-Tech Premium Fashion
&Or Collective Prepares for Earth Month with New Initiatives
Pizza-Themed Spas
Channel 4 and Domino's Pizza Dreamed Up a World-First Spa Experience
Youth-Focused Pizza Launches
Domino's Pizza Relaunches its Gen Z-Focused Emergency Pizza Promotion
Delivery-Based Food Rescue Initiatives
Albertsons Companies and Uber Partner on Food Rescue
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Pasta Box Tickets
Barilla Turned Pasta Boxes into "Togetherness Tickets" on World Pasta Day
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Plant-Based Food Lines
CV Sciences Expands with the Introduction of Lunar Fox Food Co.
Delivery Mishap-Inspired Campaigns
Knorr Launched its #DeliverBetter Campaign to Promote Cooking
Assistive Mobility Technology Initiatives
Toyota Partners with the MaRS Discovery District
Rebranded Squeezable Sauces
Sarson's Debuts a New Dip & Drizzle Line with Rebranded Packaging
Mix-and-Match Sensorial Bodycare
Jukebox's Clean-Label Soaps & Deodorants Share Nostalgic Scents
Collaboration Automotive Soap Ranges
The Dr. Squatch Bronco Bricc Was Created with Ford
Healthcare Innovation-Enhancing Platforms
Chiesi Launches 'The Impulse' for Healthcare Innovations
Homemade Food Delivery Partnerships
Grocer Sobeys Partners with Homemade Food Marketplace Cookin
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Virally Inspired Virtual Menus
The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
Food Sample-Focused Services
TiffinStash Announces Its New Feature — Taste Drive
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Winter-Inspired Cleaning Supplies
Grove Co. Has Introduced a Winter Limited Edition Collection
Social Shopping Integrations
The MONAT Tiktok Shop Strengthens the Direct Sales Business Model
Tech-Enhanced Beauty Marketplaces
Fresha Plans to Boost Machine Learning and AI Robotics Abilities
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Luxury Travel-Ready Summer Programming
Four Seasons Hotels and Resorts Debuts New Offerings
Eco-Friendly Spa Capsules
Divana Unveils a New Sustainable Collection Composed of Eight Scents
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Value-Driven Delivery Memberships
Skip+ Unlocks Lower Service Fees, Premium Deals and More
White Label Delivery Partnerships
Toast Announces its New Expanded Partnership with UberEats
Upcycled Vegetable Cooking Sauces
Oddbox Fights Food Waste by Repurposing Rescued Tomatoes
Sustainable Soap Bundles
The Clean Freak Gift Set by Soapply Features Exclusive Merch
Food Bank Delivery Programs
Skip Partners with Food Banks Canada for At-Home Donation Pickups
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Nourishing Community Food Trucks
The Barilla Connection Kitchen Truck Shares Meals & Awareness
Veteran-Supporting Grocery Deliveries
This Instacart Pilot Program Supports Low-Income Veterans
QSR Drone Delivery Partnerships
Wendy's, DoorDash and Wing Join to Fly Food to Customers
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Small Business Support Initiatives
Mastercard Awards Ten Female Entrepreneurs with Grants
Healthy Meal Delivery Services
Thrive Meals' Delivery Service Launches in Australia
From-Scratch Soup Deliveries
Jane Foodie and FreshDirect Partnered to Expand Access
Holistic Skincare Branding Initiatives
Ghost Democracy Debuts a Partnership Program and New Collab
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Sustainable Zero Waste Initiatives
LILYSILK is Unveiling a Series of New Zero Waste Initiatives
Plant-Based Disinfectant Wipes
CloroxPro™ Launches the New Clorox™ EcoClean Disinfecting Wipes
Significant E-Commerce Expansions
NextPlat Corp. & OPKO Health, Inc. Expand Their Presence in Asia
California Biotech Startups
Debut is a US Biotech Startup That Created Bio-Identical Ingredients
Free Wellness Meals
HelloFresh Tackles Blue Monday with Free Nutritious Meals
Cold-Pressed Drink Lineups
These Vitality Bowls Cold-Pressed Drinks Come in Several Varieties
Seamless Grocery Services
JIVA Technologies Launches the We Got Groceries Official Website
Personal Care Marathon Partnerships
Radox and the TCS London Marathon Announced a New Partnership
Rental Bathroom Amenity Projects
Sojo and Clean the World Revolutionize Rental Amenities Recycling
Halloween-Themed Delivery Partnerships
Uber's Partnership with Spirit Halloween is Spooky
Weather-Centric Beauty Collections
Newbeauty's Winter 2024 TestTube is Your Winter Beauty Arsenal
Tech-Focused Delivery Expansions
Best Buy is Now Allowing Scheduled Deliveries in Some U.S. States
App-Based Grocery Discounts
Olio and Gander Introduce a New Deals Section on its Mobile App
Startup Growth Strategies
Do Things That Don't Scale Offers Startup Tactics for Growth
All-Natural Flu Care
Biovanta and LevelUp MD Join Forces for One-Stop Cold and Flu Care
Pet-Themed Branding Initatives
Lyft and Animal Planet Promoted Puppy Bowl in February
Anniversary-Celebrating Nonprofit Partnerships
LILYSILK Engages in Philanthropic Partnerships
On-Demand Lunar New Year Deliveries
DoorDash Partners with Craig Wong to Celebrate Lunar New Year
Sustainable Coffee Ventures
Staten Island Partners with the Eco-Friendly Coffee Brand
Indian Baby Care Debuts
Lifelong Online is a New Indian Baby Care Brand for Young Parents
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Community-Led Grocery Initatives
CaringBridge and Instacart Unite to Enhance Delivery Services
Second-Hand Tech Deliveries
CeX and Just Eat Takeaway.com Will Deliver Pre-Owned Gaming Products
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Regenerative Medicine-Focused Partnerships
The Stem Cell Network Partners with Capital Bioventures
Vegetarian-Only Delivery Services
Zomato Introduces the New Pure Veg Mode for Vegetarian Consumers
Plant-Based Home Chef Products
These New TiNDLE Products Respond to Consumer Needs
Nutrition Brand Investment Rounds
Squared Circles Plans to Launch Five Brands in the Near Future
Anti-Stigma Cold Sore Treatments
Julie Aims to Destigmatize Cold Sores
Explorative Entrepreneur Ideas
Hustle Momumtum Invites You to Discover and Launch Side Hustles
Fantasy-Inspired Soap Collections
Dr. Squatch Launches a Game of Thrones Soap Collection
City-Wide Food Drive Events
VGTNYC Supports City Harvest Through a Food Drive Event
Viral Baby Hotel Partnerships
The Four Seasons Hotel Partners a Viral Baby for a Weekend