Ranging from common cold vaccine projects to Toronto soap delivery brands, the April 2020 new venture trends showcase how brands are reacting to the new realities of the COVID-19 pandemic. With a focus on delivery systems and an urgent rush to find a vaccine for this terrifying virus, the focus of many new ventures is how to survive during these uncertain and challenging times.
Notably, ridesharing platform Lyft recently expanded its platform in order to include food and medical supply deliveries in an effort to support vulnerable individuals during the pandemic. Another zero waste brand setting up to fight the outbreak is a Toronto-based cleaning supply brand, Saponetti who is helping individuals access hygiene products like hand soap to further suppress the spread of COVID-19.
Top 30 New Ventures Trends in April
29
Unique Accommodation Competitions
Airbnb Launched the Unique Airbnb Fund to Find Abnormal Housing
28
Gourmet Pizza Vending Machines
Basil Street Uses Robotics to Serve Fresh, Thin-Crust Pizzas
27
All-Purpose E-bike Launches
Jeep is Accepting Pre-Orders for Its New E-Bike with 40-Miles of Range
26
Collaborative Sneaker-Shaped Vases
The Converse Tokyo x Ceramic Japan x .blnk Retails for $85 USD
25
Virtual Chicken Restaurants
Sam's Crispy Chicken is a Delivery-Only Virtual Restaurant Concept
24
Checkout-Free Retail Expansions
Amazon Now Has Agreements for Automated Checkout Systems
23
Data-Powered Skincare Lines
Disco Launched a Men's Skincare Line Based on Polling Data
22
Virtual Food Halls
Kitchen Hub Consists of Multiple Restaurants That Only Offer Takeout & Delivery
21
Wedding-Like Funeral Platforms
Farewelling Seeks to Make Funerals More of a Positive Experience
20
5G Retail Partnerships
Walmart and Verizon are Collaborating on Stores with 5G Capabilities
19
Anti-Ageing Celebrity Skincare Brands
Rob Lowe Created a New Skincare Line Named PROFILE® | Cobalt
18
Direct-to-Consumer Skincare Kits
Huron Launched a Line of Convenient Men’s Personal Care Products
17
Grocery Membership Service Launches
Walmart May Test the Walmart+ Services Beginning Next Month
16
Ride-Hailing Supply Deliveries
Lyft Will Be Completing Food and Medical Supply Deliveries
15
Anti-Addiction Behavioural Startups
Quit Genius Secured $11M in Funding to Expand
14
Local News Improvement Projects
Google Launched Project Oasis to Help Small News Organizations
13
Space Station Tourism Launches
SpaceX and Axiom Will Bring Space Tourists to the ISS During 2021
12
Toronto Soap Delivery Brands
Saponetti Offers Eco-Friendly and Hypoallergenic Soaps
11
Simplistic Skincare Product Lines
DHC Launched a New Skincare Range for Male Consumers in Japan
10
Yearly Streaming Subscription Tests
Netflix Was Testing a Yearly Subscription Model with Savings
9
Membership-Focused Discount Programs
Groupon Launched Groupon Select to Offer Additional Discounts
8
Mobile Third-Party Advertising Tests
Snapchat is Testing Audience Network Advertisements
7
Efficient Cannabinoid Delivery Capsules
LifePatent Revealed Its LPX Product Line at Expo West
6
Hockey-Themed Branded Video Content
Jägermeister Created an NHL Video Series Ahead of the Playoffs
5
Ad-Free Premium Browsing
The Firefox Better Web with Scroll Beta Program is Now Available
4
Vegan QSR Delivery Collaborations
Globally Local Joins Forces with DoorDash for On-Demand Delivery
3
Common Cold Vaccine Projects
Amazon's Grand Challenge Group Will Work on a Vaccine for Colds
2
Fund-Based Ride-Sharing Discounts
The Lyft City Works Program is Serious About Affordability
1
Adapted Streaming Service Launches
The AT&T TV Streaming Service Caters to Cord Cutters
Related Ideas
Nostalgic Cartoon-Inspired Beauty Products
Lush Debuts the Teenage Mutant Ninja Turtles Collection
Couture Bathroom Tissue Fashion
The 2024 Cashmere Collection Merges Fashion and Philanthropy
Food Waste Sneakers
Hellmann's Canada Launched 1352: Refreshed Sneakers with Food Waste Items
Active Wearable Tech
Skip Debuts the GameTime Tarp to Enhance the At-Home Viewing Experience
Crave-Worthy Nutritious Food Brands
CVS Pharmacy Announced the Launch of Well Market
Luxe Aromatic Detergents
Bath & Body Works is Venturing into Laundry with White Barn Fabric Care
Cosmetic Delivery Services
DoorDash, Sally Beauty and Mac Cosmetics Unite for New Delivery Options
Beautified Community Spaces
Sephora Canada's Beauty at The Bentway Revitalizes Outdoor Space
Anti-Food Waste Delivery Services
Gopuff and Misfits Market Partnered to Expand Fresh Food Options
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
Wilderness-Inspired Soap Collections
Every Man Jack Debuts Its Cold Plunge Bar Soaps
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Pizza-Themed Spas
Channel 4 and Domino's Pizza Dreamed Up a World-First Spa Experience
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
AAPI-Owned Zero Waste Skincare
Seadrop Skincare Introduces Revolutionary Waterless Facial Cleanser
Open-Air Medi-Spa Services
The Scene Medical Beauty Bar Rides the Wave of the Beauty Market
Eco-Friendly Soap Packagings
Little Danube is a Vegan Soap Brand with Redesigned Packaging
Clothing Care Hotlines
Persil Launched a 24-Hour Wardrobe Refresh Hotline on TikTok Live
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Fall-Inspired Home Cleaning Collections
Grove Co. Debuts Its Limited-Edition Traditions Aglow Line
Eco Refillable Hand Soaps
MaisoNovo’s Refillable Bottles are Sold With Soap Packs
Beauty Brand Community Initiatives
Thrive Causemetics and Beauty 2 The Streetz Partnered in LA
Refillable Natural Haircare
Wild Launched Tesco-Exclusive, Eco-Friendly Shampoo & Conditioner
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Luxury On-The-Go Skincare Lines
evolvetogether Launched the Convenience-Focused On-The-Go Edit
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Wellness-Focused Honey Launches
Comvita Releases Two New Mānuka Honey Products for Improved Health
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Soft-Pink Wellness Bars
Yorkville Village’s BetterBar Offers Healthy Dining in Toronto
Next-Gen Laundry Capsules
Unilever Launches a Powerful and Sustainable Laundry Capsule
Nostalgic Superhero-Inspired Soaps
Dr. Squatch Debuts the 'Cowabunga Cleanse' Inspired by TMNT
Space-Age Personal Care
Naples Soap Company is Launching Personal Care with Tech Developed by NASA
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Biobased Cleaning Pod Expansions
Dropps Accelerates Retail Expansion with Wegmans and Walmart.com,
Tactile Soap-Adorned London Shops
A New Aesop Outlet Features an Installation in London
Branded Smoothie Collabs
Greenhouse Juice and Biossance Merge Health and Beauty
Sustainable Vintage Shoes
Allbirds' New Sneaker Silhouette Represents Transformation for the Brand
Climate-Based Skincare Pop-Ups
AXIS-Y and Senti Senti will Celebrate the Brand's Latest Launch
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Upcycled Bathroom Essentials
MaisoNovo's Modern Products Promote a New Way of Living
Rideshare Delivery Partnerships
DoorDash and Lyft Partnered to Offer Perks to DashPass Members
Surfboard Delivery Services
Deliveroo Launched the World's First eFoil Surfboard Service
Expanded Food Delivery Apps
Instacart Partners with Uber Eats to Expand its Delivery Services
Zero-Waste Hi-Tech Premium Fashion
&Or Collective Prepares for Earth Month with New Initiatives
Delivery-Based Food Rescue Initiatives
Albertsons Companies and Uber Partner on Food Rescue
Youth-Focused Pizza Launches
Domino's Pizza Relaunches its Gen Z-Focused Emergency Pizza Promotion
Nourishing Community Food Trucks
The Barilla Connection Kitchen Truck Shares Meals & Awareness
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Pasta Box Tickets
Barilla Turned Pasta Boxes into "Togetherness Tickets" on World Pasta Day
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Accessible Superfood Beauty Brands
Goop Unveils a New Affordable Beauty Brand at Target and Amazon
Plant-Powered Skincare Discovery Kits
Province Apothecary’s Discovery Kit Gives Consumers a Taste
Collaboration Automotive Soap Ranges
The Dr. Squatch Bronco Bricc Was Created with Ford
Healthcare Innovation-Enhancing Platforms
Chiesi Launches 'The Impulse' for Healthcare Innovations
Homemade Food Delivery Partnerships
Grocer Sobeys Partners with Homemade Food Marketplace Cookin
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Virally Inspired Virtual Menus
The Creator's Kitchen As Seen on TikTok Menu is Ever-Changing
Satirical Eco Soaps
Greenwash Soap Parodies Claims Made by So-Called Green Brands
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Writer's Strike-Supporting Campaigns
Pure Rush Soap Debuts Campaign to Support WGA Writers Strike
Winter-Inspired Cleaning Supplies
Grove Co. Has Introduced a Winter Limited Edition Collection
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
White Label Delivery Partnerships
Toast Announces its New Expanded Partnership with UberEats
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Food Bank Delivery Programs
Skip Partners with Food Banks Canada for At-Home Donation Pickups
Tech-Enhanced Beauty Marketplaces
Fresha Plans to Boost Machine Learning and AI Robotics Abilities
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
On-Demand Wellness Deliveries
DoorDash and The Vitamin Shoppe Will Offer On-Demand Delivery
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Eco-Friendly Spa Capsules
Divana Unveils a New Sustainable Collection Composed of Eight Scents
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Contactless Car Wash Subscriptions
The 'FastLane' Subscription Can Be Accessed Through a Handy App
Value-Driven Delivery Memberships
Skip+ Unlocks Lower Service Fees, Premium Deals and More
Sustainable Soap Bundles
The Clean Freak Gift Set by Soapply Features Exclusive Merch
Toronto Milestone Retailers
Carriage Trade Celebrates 60 Years of Luxury and Philanthropy
Food Sample-Focused Services
TiffinStash Announces Its New Feature — Taste Drive
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Imperfect Produce Subscriptions
Odd Bunch Delivers Oddly Shaped Produce to Consumers' Doors
Sustainable Medication Expansions
Cabinet Health is Launching 14 Products at Target
Spooky Soap Bundles
Dr. Squatch's Spooky Suds Include Four Limited-Edition Products
Limited-Edition Advocacy Soaps
Dr. Bronner's Castile Liquid Soaps Inspire Action to Save Orcas
Biodegradable Single-Use Soap
Researchers at the Imperial College London Develop the Tab Soap
Tech-Focused Delivery Expansions
Best Buy is Now Allowing Scheduled Deliveries in Some U.S. States
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Sustainable Zero Waste Initiatives
LILYSILK is Unveiling a Series of New Zero Waste Initiatives
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Weather-Centric Beauty Collections
Newbeauty's Winter 2024 TestTube is Your Winter Beauty Arsenal
Nutritious Pouch-Packaged Broths
Daylesford Organic is Launching Two New Products for 2024
Significant E-Commerce Expansions
NextPlat Corp. & OPKO Health, Inc. Expand Their Presence in Asia
Seamless Grocery Services
JIVA Technologies Launches the We Got Groceries Official Website
Circular Fashion Docuseries
The Road to Circularity by Coachtopia Shares Sustainability Challenges
Sustainable Private Label Products
CVS Total Home is Introducing Several New Products
California Biotech Startups
Debut is a US Biotech Startup That Created Bio-Identical Ingredients
Cold-Pressed Drink Lineups
These Vitality Bowls Cold-Pressed Drinks Come in Several Varieties
Holiday Self-Care Kits
Wellness Brand Waphyto Launches the New Targeted Holiday Kits
Personal Care Marathon Partnerships
Radox and the TCS London Marathon Announced a New Partnership
Rental Bathroom Amenity Projects
Sojo and Clean the World Revolutionize Rental Amenities Recycling
Halloween-Themed Delivery Partnerships
Uber's Partnership with Spirit Halloween is Spooky
App-Based Grocery Discounts
Olio and Gander Introduce a New Deals Section on its Mobile App
Pet Care Fellowship Programs
Royal Canin and Leap Venture Academy are Uplifting Startups
Emissions-Free Meal Deliveries
Zoomo and Uber Eats Have Partnered for Deliveries in London
All-Natural Flu Care
Biovanta and LevelUp MD Join Forces for One-Stop Cold and Flu Care
Student-Focused Hand Washing Ads
SC Johnson Professional Launches 'Happy Hands Contest'
Plant-Based Grocery Collections
Purple Carrot Launches the Grocery Collection Called Plantry
Anniversary-Celebrating Nonprofit Partnerships
LILYSILK Engages in Philanthropic Partnerships
On-Demand Lunar New Year Deliveries
DoorDash Partners with Craig Wong to Celebrate Lunar New Year
Indian Baby Care Debuts
Lifelong Online is a New Indian Baby Care Brand for Young Parents
Family-Focused Disinfectant Lines
SC Johnson Launches New FamilyGuard Brand Disinfectant Line
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Updated Fresh Food Lines
One Stop Refreshes its Product Range to Offer Healthier and Fresher Items
On-Demand Grocer Deliveries
Sprouts Farmers Market and Uber Eats Partnered for Fast Delivery
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Comfort-Focused Business Features
Uber Launches a Series of Features to Benefit Business Travelers
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Temp-Controlled Smart Containers
Tower Cold Chain Debuts New Upgrades to its ‘Smart’ Containers
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Plant-Based Home Chef Products
These New TiNDLE Products Respond to Consumer Needs
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
Nutrition Brand Investment Rounds
Squared Circles Plans to Launch Five Brands in the Near Future
Explorative Entrepreneur Ideas
Hustle Momumtum Invites You to Discover and Launch Side Hustles
Fantasy-Inspired Soap Collections
Dr. Squatch Launches a Game of Thrones Soap Collection
Anti-Stigma Cold Sore Treatments
Julie Aims to Destigmatize Cold Sores
Promotional Condom Delivery Campaigns
Saucey is Entering the Sex-focused Category
Compassionate Dietary Choices Ads
DairyTruth.ca Launches #DairyFreeToronto Campaign
Cost Savings Grocer Campaigns
These Spar New Year Offers Prioritize Value
Warehouse Service Partnerships
SoftBank Debuts 'GreenBox' in Partnership With AI Company Symbotic
Viral Baby Hotel Partnerships
The Four Seasons Hotel Partners a Viral Baby for a Weekend