DoorDash Partners with Craig Wong to Celebrate Lunar New Year
Grace Mahas — February 8, 2024 — Lifestyle
References: patoistoronto & identity.doordash
DoorDash Canada is celebrating Lunar New Year with an exciting collaboration with Chef Craig Wong, the mastermind behind Toronto's popular Chinese-Jamaican fusion restaurant, Patois. From February 9 to February 23, DoorDash users can exclusively order Chef Craig's specially crafted dish, ‘Long Life Noodles with Fried Chicken Cutlet.’ This unique dish blends the rich flavors of wok stir-fried egg noodles in oxtail gravy with a chadon beni ginger scallion sauce, showcasing Chef Craig's heritage in every bite.
The festivities extend beyond the delicious meal. In the spirit of Lunar New Year, six fortunate customers who order this limited-edition dish through DoorDash will discover a special red envelope with their delivery. Inside, they'll find a $100 DoorDash gift card, continuing the tradition of bestowing good fortune and wishes for the new year. This partnership not only offers Torontonians a taste of Chef Craig's innovative cuisine but also infuses Lunar New Year celebrations with the joy of potentially receiving a lucky red envelope, making this year's festivities even more memorable.
Image Credit: Shutterstock
The festivities extend beyond the delicious meal. In the spirit of Lunar New Year, six fortunate customers who order this limited-edition dish through DoorDash will discover a special red envelope with their delivery. Inside, they'll find a $100 DoorDash gift card, continuing the tradition of bestowing good fortune and wishes for the new year. This partnership not only offers Torontonians a taste of Chef Craig's innovative cuisine but also infuses Lunar New Year celebrations with the joy of potentially receiving a lucky red envelope, making this year's festivities even more memorable.
Image Credit: Shutterstock
Trend Themes
1. On-demand Food Delivery Collaboration - This collaboration between DoorDash Canada and Chef Craig Wong highlights the trend of partnering with renowned chefs to offer exclusive dishes for a limited time.
2. Celebrating Cultural Festivals Through Food - By introducing a specially crafted dish for Lunar New Year, DoorDash Canada taps into the trend of celebrating cultural festivals through food.
3. Adding Surprise Elements to Deliveries - The inclusion of special red envelopes with lucky prizes in the deliveries aligns with the trend of adding surprise elements to enhance customer experiences.
Industry Implications
1. Food Delivery Services - DoorDash Canada's collaboration with Chef Craig Wong demonstrates innovation opportunities for food delivery services to partner with renowned chefs and offer exclusive dishes.
2. Restaurant Industry - This partnership highlights potential opportunities in the restaurant industry to create special dishes and promotions around cultural festivals.
3. Online Gift Cards and Rewards - The inclusion of $100 DoorDash gift cards in the red envelopes showcases the innovation potential for online gift card and reward programs.
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