Groupon Launched Groupon Select to Offer Additional Discounts
Daniel Johnson — March 18, 2020 — Business
References: businesswire & pymnts
Groupon created a membership program, named Groupon Select, which offers additional discounts. Rich Williams, the CEO of the company, spoke about the new program, “Groupon Select is the best way to experience Groupon today and discover even more value on local services, experiences, and goods. It accelerates the savings we’re known for and makes Groupon an even bigger part of members’ daily routines."
Through Groupon Select, members will be able to access an extra 25% discount for products listed as a local deal, as well as an additional 15% off Groupon Goods. The program also offers 10% off travel and live events. Groupon Select is available to all for a price of $4.99 each month, and during the August 7th launch date customers were able to receive 50% off one purchase.
Image Credit: Groupon
Through Groupon Select, members will be able to access an extra 25% discount for products listed as a local deal, as well as an additional 15% off Groupon Goods. The program also offers 10% off travel and live events. Groupon Select is available to all for a price of $4.99 each month, and during the August 7th launch date customers were able to receive 50% off one purchase.
Image Credit: Groupon
Trend Themes
1. Membership Programs - Creating personalized membership programs that offer additional discounts can enhance customer loyalty and drive repeat business.
2. Value-driven Experiences - Providing extra value on local services, experiences, and goods can attract a larger customer base and increase sales.
3. Discounted Travel and Events - Offering exclusive discounts on travel and live events can motivate customers to choose a particular platform and boost revenue.
Industry Implications
1. E-commerce - E-commerce businesses can benefit from implementing membership-focused discount programs to increase customer satisfaction and their competitive edge.
2. Hospitality and Tourism - The hospitality and tourism industry can leverage personalized membership programs to offer exclusive discounts on travel and live events, attracting more visitors and generating higher revenues.
3. Local Services - Local service providers can partner with membership-focused discount programs to offer additional discounts and enhance customer acquisition and retention.
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