The April 2015 social media ideas indicate brands are continuing to leverage digital strategies to engage with their audiences and apps are integrating social features as a standard function.
There is no shortage of innovative April 2015 social media campaigns. The hashtag is still a powerful tool for companies not only trying to engage customers in a conversation, but to actually initiate services. This goes a step beyond contest entry. Branded Instagram meetups also allow loyalists to meet in real life while having fun and even doing something good for the community or the world. This can be seen with Socality's gatherings benefiting Charity:Water.
Social photography apps continue to flood the market, with an array of interesting editing features. They often attempt to enable their users to share content in new ways.
Top 65 Social Media Trends in April
From Piggyback Travel Services to YouTuber Lifestyle Networks:
Alyson Wyers — Apr 26, 2015 — Social Media
64
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
63
Social Media Prints
Onehundredforty Turns Your Tweets into Art
62
Digital Temporary Tattoos
'Magic Tattoos' Come to Life with the Scan of Your Smart Phone
61
Integrated Information Analyzers
Big Data Analytics Platform Harmonizes Statistics in Every Sphere
60
Tech-Inspired Honest Posters
Ajit Johnson Cleverly Depicts People's Dependence on Devices
59
Pop Culture Selfie Apps
Show Your Disney Side Turns Fans into Their Favorite Characters
58
Fashionable Instagram Campaigns
Banana Republic Teams Up with Hot Dudes Reading for a Cause
57
Social Warming Stations
Hive's Bus Shelter Ad Trades Tweets for Heat
56
Eye-Opening Tattoo Campaigns
ACG Advertising Agency Raises Awareness Of Violence Against Women
55
Technology Rental Apps
NYC Startup KitSplit is a Peer-to-Peer Platform for Leasing Tech Equipment
54
YouTuber Lifestyle Networks
Beauty Guru Michelle Phan Launches ICON Network with Endemol Beyond
53
Location-Based Messaging Apps
FlashChat Lets Users Communicate Anonymously at SXSW 2015
52
Bearded Matchmaking Research
These Gillette Dating Statistics Take Advantage of Tinder's Big Data
51
Conference App Chats
SXSW Social Media is Booming with the Use of FireChat's New Features
50
Startup Networking Apps
Lunchcruit Builds Professional Connections Through Sit-Down Meals
49
Live Broadcasting Apps
Stre.am Combines Chat Messaging and Livestreaming Content
48
Social Network E-Commerce
The Facebook Payment Feature is Set to Launch
47
Doodled Lunch Campaigns
PopChips UK's Interactive Online Campaign Makes Lunches Exciting
46
Cyber Bullying PSAs
Kids Read Mean Tweets Plays off of Jimmy Kimmel's Celebrity Segment
45
Female-Focused Drinking Apps
Drinki Trades Social Check-Ins for Complimentary Drinks
44
Gamified Map Hacks
The Google Maps Pac-Man Cheat Transform the App into the Classic Game
43
Temporary Streaming Apps
The Meerkat App Brings Live-Streaming Video to Twitter
42
Comparative Art Accounts
This Creative Instagram Account Pairs Alexa Chung with Paintings
41
Cityscape Car Campaigns
Toyota's 'Go Fun Yourself' Campaign Features a Huge City Illustration
40
Retrospective Footwear Campaigns
Clarks' WhatsApp Marketing Campaign Shares Brand History
39
Faithful Community Collectives
Socality Leverages Social Media to Create Local Community Groups
38
Social Clout Digital Displays
The Fbox Allows Businesses to Show Off Their Facebook Success
37
Exploratory Social Campaigns
Biskrem's Interactive Instagram Experience is a Social Adventure
36
Social Media Travel Sweepstakes
This Digital Campaign for the Netherlands is from Expedia
35
Life-Saving Social Campaigns
The Red Cross' Like for Life Uses Instagram to Demonstrate CPR
34
Live Streamed Keynotes
Jeremy Gutsche's SXSW Book Launch is One of the First Keynotes on Meerkat
33
Revolutionary Live Streaming Apps
The Periscope App Lets You Stream Video To Your Followers
32
Social Media Sports Streams
Facebook Will Livestream March Madness Festivities from SXSW 2015
31
Webcam Chat Videos
JacksGap Skype Documentary Features Unique Users of the Communication Platform
30
Social Media Supper Hosts
Cookening Brings Strangers Together to Eat Dinner at the Same Table
29
Decentralized Social Networks
Synereo Will Use Peer-to-Peer Networking To Foster Interaction
28
Touchscreen Travel Collages
On Broadway Collects Data from Social Media on the Best of NYC
27
Reposition Reality
Jeremy Gutsche's Newest Book Advocates That You Have the Power to Create Change
26
Mobile Meal-Sharing Communities
A Dinner Party App Brings Neighbors Together for Home-Cooked Food
25
Simplistic Sharing Apps
The Viggo App Lets You Throw Content to Share With Everyone in the Area
24
Photo Collage Apps
Layout by Instagram Lets Users Get Creative with Their Images
23
Attractive Coffee-Drinking Accounts
This Instagram Feed Features Pictures of Hot Men and Coffee
22
Bookworm Social Accounts
This Beautiful Book Instagram Shares the Sheer Joy of Reading Real Books
21
Social Media Analytic Services
Analyze Words Reveals What Your Twitter Account Says About You
20
Idling Smartphone Medical Apps
This Swedish Medical App Works While Your Phone is Sleeping
19
Event-Notifying Features
Facebook Subscription Allows People to Follow Events Section of Fan Pages
18
Athletic Festival Meetups
RunHaven and Brooks are Organizing a 5K and 10K for Runners at SXSW
17
Local Socialization Apps
In Partnership with Austin Blogs, Qork is the Ultimate SXSW Guide
16
Digital Art Anthologies
The Super-Modified Book From Behance is a Special Collection
15
Potato Chip Cookbooks
The Lay's Wavy Brand and Brit + Co Are Teaming Up with Pinterest
14
Piggyback Travel Services
Zang's Piggyback Rides Show Off the Power of Its Caffeinated Chocolate
13
Social Reading Campaigns
Empik's Literacy Campaign Gives Away Free Book Chapters on Instagram
12
YouTube Networking Events
Rooster Teeth's RT Community Day Promotes Industry and Fan Connections
11
Social Author Events
This YA Writer-Centric Author Q&A is Taking Place Solely on Twitter
10
Missing Persons Search Bars
'Help Find Me' is a Campaign That Takes to the Net to Find People
9
Heart-Sharing Campaigns
Dawca.pl's Health Social Media Campaign Encourages Users to Share Likes
8
Social Media Curation Apps
The Hushbook App Lets You Unfollow Facebook Friends By Swiping
7
Merged Photo Apps
Instagram Layout is the Platform's Newest Photo Collaging App
6
Social Matchmaking Apps
Callia's Wine Marketing Stunt Turns Facebook Friends into Lovers
5
Crowdfunded Skateparks
This Crowdfunding Effort Hopes to Build the Parasite DIY Skatepark in NOLA
4
Nostalgic Social Media Features
Facebook On This Day Lets People View Date-Specific Posts
3
Feline Dating Campaigns
This Canadian Cat Rescue Association Used Tinder for 'Catfishing'
2
Potluck Planning Platforms
The Feastly Peer-to-Peer Sharing Community Organizes Dinner Parties
1
Purchasing Chat Apps
Facebook's Businesses on Messenger Expands the Social Service
Related Ideas
AI-Powered Digital Avatars
Instagram Now Allows Users to Create Their Own AI Avatars
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Social Media Analytics Tool
Track and Improve Social Media Growth with Hivehubai’s Analytics Tools
Social Media Shopping Partnerships
YouTube Teams Up with Shopee to Launch 'YouTube Shopping'
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Personalized Ecommerce Updates
Google Shopping Introduces a 'For You' Feed for its Ecommerce App
Graphic Luxurious Accessory Collabs
Anti Social Social Club's SS24 Boasts Premium Collaborations
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Photo-Based Travel Sharing
Mano is a Community Travel App That Lets You Pin Polaroid-Style Moments
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
Social Professional Productivity Apps
The 'LikeMind' App Connects Users to Other Hustlers
Social Sports Applications
EA is Launching the EA Sports Social App on Web and Mobile
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Authenticity-Promoting Social Media Apps
The Viberse App Emphasizes Authenticity and Spontaneity
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
Visualized Social Media Data
InstaGraph Visualizes Social Media Data Through Unique Graphs
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Influencer-Focused Social Platforms
Later Launches an AI-Powered Social Listening Tool
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Instagram Hashtags Generators
TwoOrbits' Tool Uses AI and Machine Learning to Help Creators
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
Travel Influencer Initiatives
Klook Unveils a New Travel Influencer Program for Micro-Influencers
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Minimalist Social Media Platforms
Bluesky is a Simple, Minimalist Social Media Platform
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
AI Social Media Assistants
Olly is a Personal AI Assistant Designed to Help Social Media Managers
Best-Friend Social Media Features
NoteIt Allows Users to Pick 5 'BFFs' for Special Features
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Social Media Impact Studies
Instagram Allows COS to Conduct Mental Health Research
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
AI-Powered Marketing Solutions
BrandPilot AI Unveils a New Marketing Campaign Management App
AI Social Media Management
From Discovery to Post Scheduling – Storefries Does it All
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Connective Pet Communities
Petigo Connects Pet Owners So They Can Share Photos, Engage, and More
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Basketball Social Networks
Basktball is the Sports Social Network for Fans and Players Alike
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Adventure-Focused Social Platforms
Outside Debuts an All-In-One Experience for Outdoor Enthusiasts
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Teen-Protecting Social Media Features
Meta Expanded its 'Limit' and 'Restrict' Instagram Tools
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Influencer Management Tools
Ogilvy Offers a Safety and Risk Management Tool for Marketing Brands
Connective Travel Recommendations
LFG Curates 'Placelists' Acting as a "Spotify for Travel"
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Social Vlogging Apps
Shortake Let's Users Capture a Few Moments Every Day
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Social Media-Based AI Travels
Let’s Trip AI Simplifies the Process of Crafting Memorable Trips
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
MENA-Focused Influencer Platforms
Mitgo Group Debuts the Takefluence Platform for Content Creators
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Photo-Organizing Apps
Journeys Simplifies the Process of Organizing One's Photos
Endurance Athlete-Specific Social Networks
Front Pack's New Social Network is on Its Website & App
Social Trip-Planning Apps
TripMap Makes Trip Planning Easier with Expense Tracking and More
Automated Social Media Posting
PosterGPT Uses AI to Post the Latest News Stories to Your Feed
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
Minimalist Social Media
Othrys Provides Social Media Optimized for Learning and Productivity
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Social Rating Platforms
Rated is a Data-Driven Social Platform for Rating Media and More
Connective Foodie Apps
Letslicious is a Foodie Social Media App Connecting Likeminded People
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Dynamic Interest Social Platforms
Palette Let's People Curate Their Likes However They Please
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Cultural Social Media Documentaries
Hulu Unveils the Black Lives Matter: A People's History Doc
Genuine Connection Platforms
Youmetalks Prioritizes Authentic Connection in a Digital Age
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Debunking AI Apps
BSBot Helps Publicis Clients Tell the Truth About AI from Fiction at Cannes
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Social Media-Building Tools
ReplyMore Helps Small Accounts Build Their Followings Through Replies
Personalized Newsletter Briefings
Digest Aggregates News from Social Sites to Create Daily Updates
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Secondary Social Profile Features
Instagram Previews a New Flipside Feature for Private Posting
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Lighthearted Meme Apps
Goodday is a Meme App Designed to Inspire Happiness
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Interactive Challenge Platforms
Join and Witness Online Challenges in One Place, at Tigbar
Social Media Dating Profiles
LikeLike Scans Your Instagram to Find Romantic Matches
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Long-Form Content Social Platforms
X Allows Premium+ Subscribers to Create Long-Form Articles
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Real-Time Social Maps
Mapin is a Social Map That Connects the Community Through Content
Instant Accommodation Bookings
Travly Debuts its New Online Travel Agent
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Content-to-Post Social Tools
Camoo Carousels Transforms Media into Carousel Posts for Social
Elevated Social Media Visuals
SocialScreenshots Creates Stunning Visuals for Online Sharing
Censorship-Combatting Social Media Campaigns
Operation Retweet Uses AI-Generated Avatars
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Social Media Lead Generation
IgLeadGen Helps People Find and Target Leads for Business
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update
Gamified Inspiration Networks
Dailycrowds Gamifies Social Interaction for Motivation and Insights
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Automated Social Media Creation
Postlyy Helps People Effortlessly Manage Their Socials
Updated Social Web Apps
Mastodon's New Update Streamlines Notifications and Posting Capabilities
Personalized Content Discovery Tools
Bread Allows Users To Discover Social Content and Save it
UAE Influencer-Sourcing Platforms
Yapiee is a New Influencer Platform for UAE Businesses