Ajit Johnson Cleverly Depicts People's Dependence on Devices
Meghan Young — March 31, 2015 — Art & Design
References: facebook & designtaxi
Ajit Johnson, an artist based in the United Kingdom, cleverly puts his own spin on the honest posters that have been circulating the web. Instead of focusing on movies and television shows, his honest posters touch on something much more prevalent in people's lives: technology. His series, titled '#ThisGeneration,' sheds light on recent behaviors involving social media, smartphones and more.
For instance, one of Johnson's honest posters shows a telephone icon juxtaposed with a book icon with the words "last seen: 8 sec ago" versus "last seen: 8 months ago." Resting on a minimalist red backdrop, there is something very aggressive about the images. One of the most powerful ones involves a sign post reading 'Internet' and 'Water' with footsteps going in the direction of the Internet, showing just how necessary people feel it is in their lives.
For instance, one of Johnson's honest posters shows a telephone icon juxtaposed with a book icon with the words "last seen: 8 sec ago" versus "last seen: 8 months ago." Resting on a minimalist red backdrop, there is something very aggressive about the images. One of the most powerful ones involves a sign post reading 'Internet' and 'Water' with footsteps going in the direction of the Internet, showing just how necessary people feel it is in their lives.
Trend Themes
1. Dependence-on-technology - Exploring the widespread dependence on technology and social media through art could inspire new solutions and products that wean people off of their reliance on devices.
2. Minimalist-designs-for-social-critique - Using minimalism as a design tool to explore human behaviors or critique sectors like technology tools could lead to new forms of artistic expression and creative projects.
3. Honest-posters - Following the trend of honest posters to provide truthful insights, artists can use this route to convey real and thought-provoking messages about life in the age of smartphones and technology.
Industry Implications
1. Art - Embracing honest posters and minimalist designs could disrupt traditional art forms and inspire artists to explore unconventional themes or tackle social issues that affect people's daily lives.
2. Technology - Exploring the negative impact of technology and social media use on people's lives could prompt tech companies to address the issue and design devices and services that help people find a better balance.
3. Advertising - Honest posters that challenge the audience and convey authentic messages represent a new way for advertisers to engage their target market and boost brand awareness in a more meaningful way.
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