Adi Dassler is credited by many for changing the position of marketing in athletics through his brand, Adidas.
He was at the forefront of getting athletic sponsorships and obtaining ad placement. His baby, Adidas, is still going strong even now after his passing.
The following cluster explores Adidas innovations from inventive marketing to sweet covetable shoes.
Implications - Adidas is a brand that carries a large market share in the sector of athletic apparel. Major brands are constantly reinventing their product in an effort to continue to stay current with their audiences. Innovations such as limited-edition sneakers and Olympic branding are great examples of sneaker companies recognizing the need for change within their targeted audiences.
38 Adidas Innovations
38
Stormtrooper Sneakers
Adidas Teams With Star Wars For Clothing Collection
37
Adidas Embraces Graffiti
7 Top Graffiti Artists Commissioned to Plaster Subway
36
Footwear and Driving
Adidas & Porsche Design Footwear
35
Supercar Spring Shoes
Bounce:S Trainers by Adidas Porsche Design Help You Jump
34
Sporty Fashion
Adidas Originals Denim by Diesel
33
Vertical Soccer
Adidas Billboard Comes to Life
32
The Adidas Football Cathedral
31
Adidas Originals
NBA Superstar Footwear Collection
30
Relaunching Iconic Shoes
Adidas Marks 60th Anniversary With the Return of 3-Stripe Sneaks
29
'Star Wars' Sneakers
From Darth Vader Boots to Adidas 'Star Wars' Pack
28
Olympic Branding
Adidas Ad Features Sui Feifei
27
Celebrity Sneaker House Parties
Adidas Originals Commercial
26
Shop of the Future
Adidas "mi Innovation Center"
25
Customizable Hi-Tech Soccer Shoes
Adidas F50 TUNiT
24
Adidas Launches Store With The Help Of Ducks
23
Adidas Celebrates Originality
Targets YouTube, Facebook, Collaborates with Diesel
22
BBQed Shoes
Adidas Window Display Suggests Eating Old Soles for Dinner
21
Classic Logo Mods
Kazuki Kuraish Jolly Roger for Adidas ‘Originals by Originals'
20
Athletic Couture
Adidas High Fashion
19
Movie Themed Shoes
Adidas Hellboy II Sneakers
18
Soccer Player Hairdos
Adidas' Africanized Confederation Cup Campaign
17
Diamond-Studded Sneakers
Adidas Celebrates 60th With $800 Pair of Superstars
16
Cityscape Sneakers
Adidas ZX700 Gets Edgy With an Urban Flair for Your Feet
15
Runway-Worthy Athletic Shoes
Jeremy Scott for Adidas
14
Deconstructed Sneaker Art
Adidas and Lifelounge "All Day I Dream About Sneakers"
13
Virtual Shoe Fitting
Adidas Lets You Test Shoes Without Trying Them On
12
Formal Gymwear
Jeremy Scott's Adidas Line Features Frills, Tails and Tracksuits
11
4th of July Footwear
Adidas Micropacers Celebrate '60 Years of Soles and Stripes'
10
Electric Green Sneakers
Adidas Originals Electro Pack Celebrates the Springtime
9
Zipper Stripe Sneakers
Adidas Nizza Hi Zip Adds a Pop of Neon Color and Texture
8
Leopard Print Sneakers
Vulcanized Boot from Adidas Oringinals by Originals Originals Kazuki
7
Adidas Originals Spring/Summer Campaign
6
Viral YouTube Ad
How Adidas Earned its Stripes
5
DIY Virtual Music Fest
Adidas Originals Festival
4
Silver Sneakers
Adidas 25th Anniversary Shoe
3
Stella McCartney Joins Adidas To Release New Fashion Line
2
SUV-Sized Shoe Sculptures
Adidas Originals Left-Right Project
1
Olympic Branding II- Adidas 2008 Olympic Ads
Related Ideas
Speed-Optimizing Running Shoes
adidas Unveils the Adios Pro 4 and Evo SL Sneaker Models
Dynamic Chunky Branded Sandals
adidas' Adilette 22 XLG Silhouette is Secured by a Heel Strap
Archival Low-Sole Classic Sneakers
adidas Presents its new Country Japan Sneaker Model
Bow-Adorned Lace Shoes
The adidas Samba Arrives in a Ballerina-Inspired 'Lace' Design
Seasonal High-Performance Sneakers
The Adidas NMD_S1 Now Comes in Understated Color Options
Dynamic Vibrant Lifestyle Sneakers
Teddy Santis Creates a New NB 990v4 Design for his Brand
AI-Generated Footwear Designs
PUMA Launches AI-Enhanced Inverse Sneaker Collection
Iconic Nylon-Covered Sneakers
The Adidas Samba OG Has Been Shown Off in Two New Options
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Animal Patterned Lifestyle Sneakers
adidas Presents a New Jungle Pattern on the Samba Sneaker
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Brand-Honoring Staple Bold Footwear
Dr. Martens' 14XX Blends New and Retro Brand Themes
Retooled Reimagined Lifestyle Sneakers
Masha Popova Remixes a Pair of adidas Superstars
Juxtaposing Dynamic Running Shoes
The adiSTAR Cushion Sneakers have a Retro Design
Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
3D-Printed Sports Sneakers
Zellerfeld Partnered with Nike to 3D Print New Nike Air Max 1000
Fringe-Detailed Lifestyle Sneakers
ABRA Updates the adidas Superstar Sneakers with Fringe
Chunky Collaborative Fashionable Shoes
adidas and Y-3 Introduce the Newest Range of Footwear
Reimagined Low-Cut Suede Sneakers
atmos Remixes the Jabbar Low Sneakers by adidas
90s-Inspired Bulky Skateboard Sneakers
adidas Presents a Look at the Retro Stan Smith XLG Shoe
Soda-Collaborative Dynamic Sneakers
Shaquille O’Neal Presents a Special Shaq Attaq with Reebok
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Exclusive Sophisticated App-Accessed Shoes
KITH and adidas Unveil a Special BW Army Trainer
Espadrille-Like Lifestyle Sneakers
adidas Introduces a Textural Pair of a CLOT Gazelle Shoe
Timeless Revived Basketball Shoes
adidas and Kareem Abdul-Jabbar Design Muted Footwear
Camo-Patterned Collaborative Sneakers
BAPE and adidas Originals Join on a Sneaker Model
Stealthy Collaborative Sneaker Designs
adidas Joins Y-3 on a Special Y-3 Stan Smith Silhouette
Subtly Remixed Classic Shoes
adidas Reimagines Its Superstar XLG Footwear Model
Textural Breathable Lifestyle Shoes
CLOT Takes a Spin at a Pair of the adidas Gazelle Sneakers
Textural Tweed Lifestyle Sneakers
adidas Spotlights a Pair of Tweed Samba Sneakers
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Collaborative Fashion Puffy Boots
adidas and Moon Boot Work in Collaboration on the BOOST Sneaker
Platform Layered Collaborative Sneakers
atmos and adidas Present a Tonal Gazelle Bold Sneaker
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Sophisticated Monotonal Footwear
adidas Spotlights the Formal Stan Smith Freizeit Shoe
Ultra-Plush Cushioned Sneakers
adidas Introduces a New Chunky Samba Model Reflecting a Puffer
Archived-Inspired Stealthy Footwear
adidas' Minimal Jeans Trainer is Exclusively Available at JD
Sports Brand Design Evolutions
The Vitra Design Museum will Host Nike: Form Follows Motion
Minimal Sleek Skate Sneakers
CLOT and adidas Remix a New Pair of Gazelle Sneakers
Formal-Ready Collaborative Footwear
CLOT and adidas Join Forces on a New Sneaker Model
Vibrant Distressed Shoe Silhouettes
Converse and ADER ERROR Launched a Second Collaborative Drop
Minimal Chunky Running Shoes
NAMESAKE Takes a Spin at a Pair of its Own adidas Sneaker for SS25
Collaboration Automotive Footwear
The Adidas X Crazyfast Bugatti is Speed and Precision-Focused
Social Account-Joined Sneaker Models
Hartcopy Joins adidas on a Collaborative HW Army Sneaker
Athlete-Remixed Retro Football Boots
David Beckham and adidas Remixe the Predator 24 Shoe Again
Tracksuit-Inspired Sneakers
Reebok & Market Debut Revamp Club C 85 and Classic Leather Sneakers
Collaborative Textual Patchwork Sneakers
atmos Japan and adidas Join on the New Gazelle 85 Shoe
Fashion-Forward Sporty Apparel
CLOT and adidas Join Forces Once Again on a New Collection
Sleek Cozy Footwear Rebrandings
The Refreshing UGG Rebranding Brings the Name to New Heights
Sneaker-Converted Dress Shoes
Shinsuke Nakada and adidas Join on the Stan Smith Lux
Retro-Futuristic Chunky Sneakers
adidas New Wonder Runner Model Has a Dynamic Structure
Slender Taekwondo Minimal Sneakers
The Adidas Taekwondo Sneaker is Made with a Slim Form
Stealthy Padded Sneaker Modesl
Dingyun Zhang Designs a New Version of the adidas Samba Sneaker
Elevated Collaborative Football Shoes
adidas and Notitle Join Forces on the Samba Sneakers
Collaborative Panelled Sneakers
Mita Joins adidas on a New Iteration of the Samba Sneaker
Dynamic Sci-Fi Fashion Collabs
Fendi and MAD Architects Join Forces on a Futuristic Capsule
Cardboard-Inspired Breathable Sneakers
adidas Introduces the Samba Cardboard Sneaker Model
Lacy Low-Cut Lifestyle Sneakers
adidas Decorates its Samba Sneaker Model with a Lace Pattern
Revived Dynamic Running Sneakers
adidas' Adistar Cushion 3 Gets a New Visual Update by atmos
Dynamic Sole Unit Sneakers
adidas Brings Attention to its New Zponge Sneaker Model
Speed-Forward Stealthy Sneakers
adidas' Adizero PR has an Ultra-Slim Structure
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Innovation-Forward Running Shoes
The adidas SWITCH FWD Boasts Enhanced Performance
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Culturally Rich Sports Stores
adidas' New 'Home of Sport' Flagship Features Unique Digital Tools
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Leathery Black Sporty Fashion
adidas and IVY PARK Continue to Work in Collaboration
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
Artist-Backed Breakdancing Sneaker
Futura Joins Nike to Decorate the Jam Sneaker Model
Exclusive Hairy Textural Sneakers
adidas Introduces Two New Textural Campus 00 Sneaker Models
Chunky Elevated Lifestyle Sneakers
adidas Presents a New and Bigger Samba Sneaker Model
Designer-Backed Low-Cut Sneakers
adidas and Stella McCartney Create a New Court Boost
Athlete-Collaborative Premium Sneakers
Jude Bellingham Gets an Exclusive adidas Collection
Sleek Sporty Platform Boot
adidas Launches a New Superstar Boot with a Slightly Raised Base
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
West African-Inspired Collab Footwear
Labrum and adidas Join Forces on the Samba Sneaker
Sporting Culture-Inspired Streetwear
La Martina Drew Inspiration from Sports for the Field 85
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Canvas Co-Branded Hi-Top Sneakers
Nike and Converse Join Forces on a Pair of Chuck Taylors
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Cushioned Base Sporty Footwear
adidas Presents the New Sporty Samba Millenium Sneaker
Playful Character-Adorned Apparel
Mark Gonzales Reunites with adidas for the Shmoofoil Collection
Dynamic Collaborative Sneakers
adidas Presents the CLOT Superstar Sneaker with Bold Accents
Collaborative Asymmetric Sneakers
adidas and Mark Gonzales esign a Pair of Gonz Aloha Shoes
Clog-Expansive Sneaker Brands
Crocs is Officially Pushing More Boundaries in Sneakers
Dynamic Artful Outerwear Capsule
Moncler and adidas Join on the Art of Explorers Collection
Ultra-Thin Premium Fashion Sneakers
Prada Introduces a Look at the Dynamic Collapse Sneaker
Dynamic Fashion-Forward Basketball Shoes
Balenciage Presents its First Basketball Sneaker Model
Scale Texture Lifestyle Sneakers
adidas Celebrates the Year of the Snake with a Superstar Shoe
Minimal Joint Lifestyle Sneakers
JJJJound and adidas Join Forces on a Collaborative Samba
Fashion-Forward Lifestyle Sneakers
Valentino Garavani Unveils a New Pair of Premium Sneakers
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Maximalist Pop Art Sneakers
Keiichi Tanaami Joins adidas On a Pair of its Superstars
Inclusive Marathon Campaigns
adidas Worked with Marathons to Support Neurodivergent Athletes
Vintage Suede-Accented Shoes
Sporty & Rich Debut a New Samba Silhouette in Partnership with adidas
Dynamic Collaborative Sporty Fashion
Advisry and adidas Join Forces on a Capsule for SS24
Retro Collaborative Textural Sneakers
Fear of God and adidas Present a Collaborative 86 Lo Shoe
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Dynamic Avant-Garde Stealthy Sneakers
Y-3 Presents the GENDO Sneaker for the SS23 Season
Pre-Distressed Collaborative Sneakers
Reebok LTD and MACHINE-A Dress Up the Club C LTD Shoes
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Sportswear Imprint Art Exhibitions
adidas Originals Presents the Originals Newcastle Exhibition
Textural Chunky Collaborative Footwear
KITH and adidas Join Forces with a Festive Sneaker Capsule
Avant-Garde Sporty Fall Fashion
Y-3 Presents its Latest Capsule for the FW23 Season
Buttery Soft Leather Sneakers
BILLY's ENT and adidas Join Forces on a Samba LT
Athlete-Collaborative Vibrant Footwear
Lionel Messi and adidas Join Forces to Drop Bright Sambas
Adventurous Luxury Fashion Campaigns
Louis Vuitton's Core Values Campaign Features Tennis Legends
Suede Collaborative Logo Sneakers
BAPE and adidas Launch a Second Version of the Campus Sneaker
Organic Sleek Avant-Garde Sneakers
adidas Y-3 Presents New Shoes Inspired by Contra-Natural
Slim-Structural Leather Sneakers
adidas Shines a Spotlight at the Country OG Sneaker
Futuristic Minimal Basketball Sneakers
adidas Originals Launches the Crazy Infinity Shoe Today
Reimagined Lifestyle Sporty Footwear
adidas' Predator Freestyle Adds a Lifestyle Element
Collaborative Slim Lifestyle Sneakers
Crazy Raccoon Takes a Go at It Own adidas Samba Sneaker
Denim-Made Lifestyle Sneakers
atmos and adidas Refreshes the Samba with the Sambae
Vintage Style Collaborative Apparel
adidas Joins Forces with Wales Bonner on Another Collection
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Minimal Lifestyle Golf Sneakers
KITH Unveils a Series of the adidas Samba Golf Sneakers
South Korea-Inspired Vibrant Shoes
Son Heung-Min Joins adidas on a New X Crazyfast Football Boot
Stacked Base Lifestyle Sneakers
adidas Unveils Another Gazelle Bold Sneaker Model
Vintage Sportswear Capsules
adidas and MLS Take Inspiration from Retro Soccer Aesthetics
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Sneaker-Inspired Sporty Bags
adidas and Avavav Introduce the Forza e Coraggio Collection
Dynamic Print-Centric Lifestyle Sneakers
Metalwood Studio Creates its Own Gazelle Sneaker
Athlete-Collaborative Leather Footwear
Lionel Messi Presents his Samba Sneaker Collaboration
Speed-Aiding Advanced Football Boots
adidas Introduces the F50+ Football Boots
Loofah-Inspired Textural Sneakers
Caroline Hu Joins adidas on a Special SS24 Collection
Aluminum-Wrapped Sportswear Store
Oshinowo Studio Designs the New adidas Store in Lagos
Retro Archival Chunky Sneakers
adidas Revives Its Harlem Sneakers After Four Decades
Summery Sporty Platform Mules
adidas Presents its New adiForm Stan Smith Mule for SS23
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
Summer-Ready Pastel Sneakers
KITH Presents a Range of Refreshing adidas Sneakers for Summer
Volleyball-Specific Athletic Wear Partnerships
Adidas Partners with League One Volleyball (LOVB)
Minimal Retail Collaborative Sneakers
Dover Street Market Presents a Pair of Muted Samba Sneakers
Collaborative Athlete-Focused Sneakers
ASICS Debuts the Limited Edition Tennis Sneakers with Boss
Empowering Mental Health Football Ads
adidas Debuts Short Film 'You Got This'
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Esports Merchandising Deals
adidas is Collaborating with 100 Thieves on a Merchandise Collection
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort