How Adidas Earned its Stripes
Ayman — February 7, 2008 — Pop Culture
References: guardian
A new amazingly artistic Adidas YouTube Ad explains the company's development from its origins in founder Adi Dassler's workshop to its status today as a global sports and fashion brand. The ad campaign features references to famous tie-ups or fans that Adidas has had down the years including Liverpool football club, Liam and Noel Gallagher from Oasis, Bob Marley and Muhammad Ali.
Adidas' new campaign, created by ad agency 180 Amsterdam, depicts a painstakingly reconstructed miniature version of Dassler's original workshop shot using stop-frame animation. The workshop was recreated by 30 people and took more than a month to build. The ad tells the story of Dassler, whose name was shortened to create the Adidas brand name, creating his first sports shoe in 1925 and, through a tour of his workshop, how over the years the company has grown. The camera moves past objects including a 1980s ghetto blaster, a reference to Run DMC helping to make the brand cool with the rap My Adidas; a skateboard signed by Mark Gonzales; pictures of Bob Marley and Oasis; and a Liverpool flag.
The ad features an original piece of music composed and performed by the Prague Symphony orchestra and is narrated by Das Boot actor Jurgen Prochnow.
Read the full story of Adidas new strategic advertising here:
Adidas' new campaign, created by ad agency 180 Amsterdam, depicts a painstakingly reconstructed miniature version of Dassler's original workshop shot using stop-frame animation. The workshop was recreated by 30 people and took more than a month to build. The ad tells the story of Dassler, whose name was shortened to create the Adidas brand name, creating his first sports shoe in 1925 and, through a tour of his workshop, how over the years the company has grown. The camera moves past objects including a 1980s ghetto blaster, a reference to Run DMC helping to make the brand cool with the rap My Adidas; a skateboard signed by Mark Gonzales; pictures of Bob Marley and Oasis; and a Liverpool flag.
The ad features an original piece of music composed and performed by the Prague Symphony orchestra and is narrated by Das Boot actor Jurgen Prochnow.
Read the full story of Adidas new strategic advertising here:
Trend Themes
1. Stop-frame Animation - Opportunity for brands to create unique and visually captivating ads using stop-frame animation techniques.
2. Brand Storytelling - Brands can engage audiences and build emotional connections by telling their history and journey through well-crafted narratives.
3. Celebrity Tie-ups - Collaborating with renowned celebrities allows brands to leverage their popularity and credibility to enhance their brand image.
Industry Implications
1. Advertising - Advertising agencies can explore stop-frame animation as a disruptive innovation to create innovative and attention-grabbing advertisements.
2. Sports Apparel - Sports apparel brands can utilize brand storytelling to establish a strong emotional connection with consumers and differentiate themselves from competitors.
3. Entertainment - Entertainment industry can capitalize on celebrity tie-ups to create strategic marketing campaigns that generate buzz and attract attention.
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