Juan Carlos Bonilla — February 20, 2007 — Fashion
References: adidas
Adidas Originals has launched a new website. The new site is looking very nice and features 3-D animation all over it. Also you can now view the new Adidas Spring/Summer 07 collection on their website with the latest trends in web site's design."The brand new advertising campaign for adidas Originals Spring/Summer 2007 season reaches out to a broader audience, adidas Originals maintains its aspirational image with creative advertisements that are inventive, playful and enticing. The campaign was shot by eminent photographer Nadav Kander.The general concept behind the different executions is Free Thinking. This creative direction, developed by 180 in Amsterdam, is at the heart of adidas Originals, inviting its consumer to become a Free Thinker and dive deeper into the world of adidas Originals.Portraying imaginative and human situations, all ads translate the product themes of the new collection."
Trend Themes
1. 3-D Animation in Advertising - The use of 3-D animation in advertising allows for more visually appealing and engaging content, providing opportunities for brands to stand out and differentiate themselves in the market.
2. Creative Brand Campaigns for Broader Audiences - Developing a creative brand campaign targeting a broader audience can help brands connect with new consumers and expand their reach.
3. Consumer Engagement Through Free Thinking Brand Messaging - Encouraging consumer engagement through free-thinking brand messaging can help build brand loyalty and cultivate a strong brand community.
Industry Implications
1. Fashion Retail - The fashion retail industry can benefit from the use of 3-D animation in their advertising campaigns to create more engaging and visually appealing content for their consumers.
2. Marketing and Advertising - Marketing and advertising industries can work together to develop creative brand campaigns that target a broader audience and effectively communicate brand messaging.
3. Sportswear Industry - The sportswear industry can use free-thinking brand messaging to encourage consumer engagement and cultivate a loyal customer base.
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