From Boomer-specific internships to functional support beverages, this list of 50 Boomer trends in 2020 acknowledges the wide spectrum of the highly influential demographic.
2020 has been a tough year for all, but that didn't stop Boomer-specific innovations from coming through. At the top of this list, is the previously mentioned Boomer Internship, a program run by Thinkerbell which provides consumers over 50 with a five-week paid internship in the creative field. Other innovations include numerous health and wellbeing-related products. Some standouts include the Boomer-specific CBD companies, which focuses on helping those less comfortable with the substance better understand the benefits, while helping to differentiate it from THC strains. This year, CBD brand Boomer Natural Wellness partnered with pro golfer Brandt Jobe to help spread awareness for the benfits of CBD.
Top 50 Boomer Trends in 2020
From Boomer-Specific Internships to Functional Support Beverages:
Ellen Smith — Jan 24, 2021 — Life-Stages
51
Accessible Mobility Scooters
The Conceptual 'ILY-Ai' Wooden Electric Scooter is Well-Balanced
50
Ageless Beauty Portraits
The September Issues' Gucci Beauty: 60+ Story Features Models 60 and Over
49
Social Distancing Visitation Pods
'The Social Contact Pod' Mitigates Contamination Risks
48
Wraparound Reading Glasses
EyeWris' Flexible Eyewear Design Comfortable Wraps Around the Wrist
47
Connected Home Calendars
Skylight Debuted a Schedule-Synchronizing Calendar Just in Time for Fall
46
Accessibility-Focused Vacuum Cleaners
The 'Vivo' Vacuum Helps Seniors Maintain Their Independence
45
Collagen-Promoting Skincare
Glotrition Supports a Glowing Complexion with Its Leading Skincare
44
Body Temperature-Regulating Wearables
The Embr Wave Bracelet Cools or Warms with One Touch
43
Boomer-Specific Creative Interships
Thrive@55 is an 8-Week Fully-Paid Internship at Thinkerbell
42
Chained Wearable Phone Cases
CROSS/PHONEZ's Ball Chain Cases are Vibrant and Colorful
41
Independence-Focused Eldercare Apps
The 'Dooinwell' App Helps Family Members Stay in Touch
40
Senior-Focused QSR Meals
McDonald's Sweden Launches Happy Meal Senior During COVID-19 Lockdown
39
User-Friendly Content Players
The Conceptual 'DVDISC' Helps Seniors Enjoy Their Favorite Content
38
Inclusive LGBTQ-Friendly Retirement Homes
Living Out is the Ideal Place for LGBTQ Seniors
37
Social Media Postcard Services
The GramGram Service Now Lets Users Send Instagram Postcards
36
Outdoor Drive-In Movie Theatres
Cadillac Fairview is Unveiling Charitable Outdoor Movie Events
35
Cellular Nutrient Powders
Mitopure Counters Age-Related Cellular Decline
34
Remote Learning In-Person Tutors
The Zutor Concierge Helps Families work-and-learn-at-home
33
Priming Anti-Aging Moisturizers
The Ere Perez Moringa All-beauty Crème Boasts "Star" Ingredients
32
Mature Hair Support Cosmetics
The Hair Biology Collection Supports the Needs of Women Over 50
31
Post-Menopausal Skincare Concentrates
Korres' White Pine Meno-Reverse™ Formula Targets Aging
30
Boomer-Specific Solo Travel Agencies
Tucan Tavel Offers Solo Holidays for Adventurous Baby Boomers
29
Pop Culture Burger Promotions
foodora and Burgers N’ Fries Forever Launched the OK BOOMER Burger
28
D2C Fragrance Kits
Snif Helps Consumers Experience a Scent Before They Buy
27
Collagen-Boosting Beauty Oils
Olie Biologique and Melissa Meyers Teamed Up on a New Serum Product
26
Menopause-Centric Community Features
The Peanut App is Planning on Launching a New Digital Space
25
Boomer-Centric Virtual Health Platforms
Project Three Six Twelve Offers Plans for Women Over 40
24
Hilarious Dad Joke Cards
This Set of 300 “Dad Jokes” Includes Punny Yet Cringe-worthy Prompts
23
Grandparent Dessert Contests
Silk Offers Grandparents $10,000 to Taste-Test Plant-Based Desserts
22
Independent Daily Check-In Apps
Snug Safety is an App That Helps People Living Alone Feel Secure
21
AI-Generated Senior TV Platforms
iQIYI Created an AI Seniors Mode for Content Generation
20
Menopausal Skincare Bundles
The Emepelle Serum & Night Cream Duo Rejuvenate and Rebalance Skin
19
Boomer-Targeted Yoga Apps
Yoga for Seniors & Adults is an App that Helps with Mobility
18
Hormone-Free Menopausal Relief
Bonafide's Product Delivers Relief from Hot Flashes & Night Sweats
17
Family-Friendly Theme Park Packages
Disney's Grand Adventure is for Grandparents and Grandkids
16
Skip-Generation Two-Day Events
Sea Island's Gran-Con is for Grandparents & Grandchildren
15
Tablet-Based Trackpad Support
Apple Will Enable Older Generations of iPads to Access a Trackpad
14
Thickening Aging Hair Kits
Better Not Younger's Nourish + Restore Kit Includes its Scalp Serum
13
Optimistic Menopause Podcasts
The ECHO's Menopod Explores Fashion, Sex, the Workplace, and More
12
Communal Food Delivery Services
Zoomers to Boomers Helps Deliver Groceries to the Elderly
11
Nourishing Mature Skincare
SeeMe Beauty's Products are Specifically Formulated for Mature Skin
10
Functional Senior Support Beverages
This Nestlé Functional Milk Product is Launching in China
9
Rival Retirement Car Ads
The BMW Retirement Commercial Boasts CEO of Mercedes Benz, Dieter Zetsche
8
Insightful Menopause-Tracking Apps
Caria Helps Users Track Their Menopause Symptoms
7
Empowering Investment Campaigns
PEWIN's Latest Campaign Addresses Gender Parity in Investing
6
Heartwarming Musical Holiday Ads
Erste Group's Ad Reignites an Elderly Man's Love of Music
5
Radio-Based Alzheimer's Detection
A Radio Program is Helping to Detect Early Stage Alzheimer's
4
Skip-Generation Holiday Travel Insurance
SAGA Boasts a Special Deal for Skip-Generation Holidays
3
Golfer-Endorsed CBD Products
Brandt Jobe is the Celebrity Ambassador for Boomer Natural Wellness
2
Health-Focused Hockey Programs
Hockey Fans in Training's Hockey FIT Program is for Gen X & Boomers
1
Sophisticated Wooden Wine Boxes
The Anniversary Vintage Wine Box is an Ideal Gift for Grandparents
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Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Beer Enthusiast Campaigns
Yard House Searches for its Chief Beer Officer Amongst Fans
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Vibrant Functional Energy Drinks
HappyPop Boasts Colorful Packaging & Performance-Driven Formulas
Senior-Targeted Protein Drinks
The New Progevity Drinks are Designed for Those Aged 50+
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Approachable Cannabis Drinks
Torch Delta-9-THC Beverages are Low in Calories and Free From Sugar
Ready-to-Mix Functional Beverages
brelixi is Designed to Elevate Both Your Body and Mind
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Collaboration Drink Ranges
Potbelly Craft Refreshers Were Made with the Tractor Beverage Company
Soda Can Revamps
Functional Beverage OLIPOP Reveals New Can Format
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Adaptogenic Sparkling Tea Ranges
Juni Emphasizes Health-forward Recipes in the Beverage Industry
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Premium Next-Gen Juices
Loom is Introducing "Juice from the Future" for Gen Z
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Mindful Restaurant Drink Menus
The Chipotle Beverage Menu Has Been Expanded with New Options
Low-Dose Canned Cannabis Cocktails
Nowadays THC Cocktails Come in Four Flavors with 5mg of THC
Revolutionary THC Beverages
Cann Social Tonic Enters Total Wine & More Across Minnesota
Young Travellers-Targeting Campaigns
Progressive Insurance Has Introduced a New Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Functional Libation-Holding Designs
TOMBOGO and White Claw Design the Funtional Claw Bag
Adaptogenic Mushroom-Powered Beverages
The TRIP Mindful Blend Comes in Four Flavor Options
THC-Infused Seltzers
WYNK's Adult Beverages Deliver an Alcohol-Free Buzz
Y2K-Inspired Fashion Collections
The Bench Revival Collection Boasts a Range of Nostalgic Styles
Beneficial Lifestyle Cannabis Drinks
Wana Beverages are Balanced with Hemp Extracts and More
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Expanded Cannabis Product Lines
Solei Introduces New Beverage and Products for Topical Needs
Kratom Functional Beverages
Mitra9 is Expanding its Beverage Line in the United States
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Edgy Vitality Beverages
Drink Weird and Grateful Dead Teamed Up to Create a Pair of Drinks
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Botanical Adaptogen CBD Supplements
FOCL CBD Wellness Products Enhance Mood, Sleep and More
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Reviving CBD Drinks
INTUNE CBD Drinks Combine CBD with Functional Health Ingredients
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Vitamin-Based Sparkling Drinks
Bloom Nutrition Expands into Sparkling Energy Drinks for the Summer
Functional Effervescent Drink Ranges
SmartSoda Brilliant Life Drinks are Made with Alkaline Water
Pumpkin Spice Boba Products
Boba POPS Boasts a New and Indulgent Seasonal Flavor
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Functional Adaptogenic Elixirs
Collective Arts' Botany Elixirs are Mindful, Non-Alcoholic Drinks
Holistic Longevity Wellness Programs
Preamble Focuses on Healthspan & Longevity with New Program
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Collaborative Energy Beverages
XPO NRG Was Exclusively Crafted for SupplySide West 2024 Attendees
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Beverage Dispensing Robots
Ottobot Brew is Ultra-Capable Beer Dispensing Robot
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Nootropic Zero-Alcohol Cocktails
Noot Uses Cognitive Enhancers to Uplevel Drinking Experiences
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Modern Non-Alcoholic Rebrands
Flyers Cocktail Company Has Announced a Comprehensive Brand Update
Energizing Vitality Beverages
Age No More Combines Caffeine, CBD and Anti-Aging Botanicals
AI Party Planners
"The Generager" by Three Olives Vodka Launches Custom Party Themes & Concepts
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Organic Protein-Packed Functional Beverages
REBBL Updates Its Highly Sought-After Protein Line
Spiked Electrolyte Canned Beverages
Postgame Beverages Focuses on Mindfulness When Drinking
Cannabis-Sponsored Sports Leagues
Tempter’s Partnership with Karate Combat is Significant
Sparkly Cannabis Products
Beboe by Scott Campbell Debuts at RISE Dispensaries in New York
Nano Cannabis Drink Mixes
brelixi's Nano Cannabis-Infused Instant Drink Mixes Onset Quickly
Rainbow Skincare Sets
Beekman 1802's Bloom with Pride Set Features Colorful Mini Booster Serums
Skincare Tailgate Tours
The Bubble Skincare Tailgate Tour Brings Premium Formulas to Gen Z
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Modern Aging Fitness Programs
BOOST Camp Helps Adults Embrace Quality Protein & Strength Training
Early Retirement Communities
The Cantinas by Taco Bell Invites Young Adults to Live Like Retirees
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Wellness-Focused Herbal Supplements
Balance Blends Seeks to Alleviate Everyday Stressors
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Sparkling Hemp Beverages
Calexo's Alcohol-Free Drinks Elevate Social Occasions with THC & CBD
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Botanically Inspired Food Flavors
The Flavorchem Bloom Collection is Optimized for Food and Drinks
Commercial AI Mixologists
Tastebuds Crafts AI-Generated Recipes for the Beverage Industry
Enhanced Functional Beverages
CENTR Enhanced Supports Energy, Focus and Clarity
Themed Party Generators
Drizly's Party Theme Generator 3000 Helps with Hosting Themed Parties
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Pod-Based Supplements
Superblends by Blueshift Revolutionizes Drinkable Supplements
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Personality-Packed Boba Beverages
Krak Boba's Menu Welcomes Newcomers to the World of Bubble Tea
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Collagen-Infused Hemp Beverages
Marine Collagen & Hemp Beverages are Full of Functional Benefits
Zero-Proof THC Cocktails
Flyers' Sparkling THC Cocktails Reinvent Classics Like the Margarita
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Non-Alcoholic Functional Tonics
Mood by Boochcraft Replenishes the Mind and Body
THC-Infused Sports Drinks
Offfield Uses THC, CBD and CBG to Enhance Athletic Performance
Football-Inspired Menswear Collections
The BOSS x NFL 2024 Capsule is Chic and Ultra-Sporty
Cold-Pressed Drink Lineups
These Vitality Bowls Cold-Pressed Drinks Come in Several Varieties
Beauty-Focused Coffee Brews
Bevzilla Expands Product Portfolio with Beauty-Infused Coffee
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
THC-Infused Mocktail Refreshments
BLNCD Naturals Mocktails Come in Two Flavors
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Personality-Packed Snack Filters
Jack Link's Created Bold "Flavor Filters" for Gen Z Job Seekers
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Content Creator News Sources
Creative Brew Offers Daily Insight and News for Content Creators
Revived Decade-Themed QSR Menus
This New Taco Bell Menu Has Five Nostalgic Offerings
Wellness-Themed Rental Pop-Ups
Wander Partners with Good Pharma to Showcase its Offerings
Adaptogen-Based Cocktail Packs
Elta Ego Unveils a New Adaptogen-Infused Beverage Lineup
CBD-Infused Drink Mixes
The Bright Energy Wellness All-Natural Drink Mix Has Organic Hemp Extract
Farm-to-Table CBD Drinks
Creek Water Botanicals from Von Kooi Family Farms Come in Three Options
Non-Alcoholic Rosé Wines
Bodvár No. 0 Caters to the Mindful Preferences of Younger Drinkers
Plant-Based Spirit Ranges
The Holistic Spirits Co. is Launching with the Help of Two Experts
Nostalgia-Branded Cannabis Products
HIGH 90'S is California's Premier Cannabis Brand
Expansive Inclusivity Initiatives
Boathouse Group Implements a Supplier Diversity Program
Drink-Enhancing Cannabis Drops
Mocktail Creator Turns Drinks into Alcohol-Free Cannabis Beverages
AI Boomer Mentor Programs
Eldera is Connecting Baby Boomers with Kids Who Need Mentors
CBD Beverage Sports Partnerships
Day One Beverages Partners with Phoenix Rising FC
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Lifestyle-Conscious Cannabis Products
Trailblazer Cannabis Products Have Been Relaunched
THC-Infused Beverage Expansions
Cann Introduces 12oz Hi Boys & Roadies, as Well as a New Flavor
Mobile Dorm-Designing Features
Pottery Barn Teen Unveils a New Dorm Shop and Expanded Features
Sporty Party Punches
Beatbox Beverages' Partner Series Features a Legendary University Mascot
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Digital Diversified Beverage Programs
Diverse Powered Brands Provides Online Operations Solutions
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Engaging Virtual Call Tools
Boom Transforms Virtual Meetings Into Fun and Interesting Sessions
Live Boomer-Focused Conventions
Baby Boomers Expo is a Convention for Boomers to Party and Explore
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Boomer-Style Rent Giveaways
Koala Introduces the 'Boomer Blocker' Initiative for Australians