Calexo's Alcohol-Free Drinks Elevate Social Occasions with THC & CBD
Laura McQuarrie — December 7, 2023 — Lifestyle
Calexo specializes in creating vibrant, alcohol-free drinks that combine premium juices and quality botanical ingredients with five milligrams of hemp-derived THC and CBD to deliver a different kind of buzz. The brand's ready-to-drink, low-calorie, no-sugar-added beverages are ready to be sipped in euphoric varieties like Citrus Rose, Cucumber Citron and mango-pineapple-citrus SemiTropic, all of which cater to "the modern drinker seeking alcohol alternatives."
Post-pandemic, the brand's packaging evolved to better meet the demand for smaller, personal portions with increased flexibility. While Calexo initially offered 22-ounce bottles meant for sharing, it now offers elevated social experiences with slim, portable 12-ounce cans.
Calexo recently took home the title of New Beverage Showdown champion at BevNET Live Winter 2023, solidifying its status as a standout brand.
Post-pandemic, the brand's packaging evolved to better meet the demand for smaller, personal portions with increased flexibility. While Calexo initially offered 22-ounce bottles meant for sharing, it now offers elevated social experiences with slim, portable 12-ounce cans.
Calexo recently took home the title of New Beverage Showdown champion at BevNET Live Winter 2023, solidifying its status as a standout brand.
Trend Themes
1. Premium Alcohol Alternatives - The demand for alcohol alternatives presents an opportunity for brands like Calexo to create premium, THC and CBD-infused beverages that cater to the modern drinker.
2. Convenient Single-serve Packaging - Calexo's shift to smaller, portable 12-ounce cans taps into the post-pandemic demand for personal portions and increased flexibility, enhancing the social experience.
3. Botanical Ingredients in Beverages - The use of quality botanical ingredients, combined with THC and CBD, in Calexo's vibrant drinks highlights the trend of incorporating natural elements into beverage formulations.
Industry Implications
1. Cannabis Beverage Industry - Calexo's hemp-infused beverages align with the growing cannabis beverage industry, offering consumers a flavorful and elevated alternative to traditional alcoholic drinks.
2. Ready-to-drink Beverage Industry - Calexo's ready-to-drink, low-calorie, no-sugar-added beverages tap into the demand for convenient and healthier beverage options.
3. Packaging Industry - The evolution of Calexo's packaging to smaller, portable 12-ounce cans reflects the need for innovative packaging solutions that cater to changing consumer preferences.
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