This Nestlé Functional Milk Product is Launching in China
Michael Hemsworth — December 17, 2020 — Marketing
This Nestlé functional milk product is being launched by the company under the Yiyang Active brand as an option for consumers who are looking to support their health and wellness as they age. The product is targeted towards older consumers who require support when it comes to mobility and features a powdered format that can be easily mixed for nutritional support. The beverage is being launched in China and comes as one of a growing number of targeted wellness products specifically for seniors as they seek to stay healthy into their later years.
Scientist Marie Noëlle Horcajada spoke on the efficacy of the new Nestlé functional milk product saying, "The results of the clinical study showed that the product in combination with tailored physical activity led to a significant increase in mobility of Chinese seniors with joint discomfort and thus improved their quality of life."
Image Credit: Nestlé
Scientist Marie Noëlle Horcajada spoke on the efficacy of the new Nestlé functional milk product saying, "The results of the clinical study showed that the product in combination with tailored physical activity led to a significant increase in mobility of Chinese seniors with joint discomfort and thus improved their quality of life."
Image Credit: Nestlé
Trend Themes
1. Senior-friendly Functional Beverages - Developing nutritional beverages specifically for seniors to maintain their mobility and health presents an opportunity for functional beverage companies to tap into the growing aging population.
2. Powdered Nutritional Drinks - Creating powdered formats for nutritional drinks that are easily mixed with liquids presents an opportunity for functional beverage and supplement companies to improve portability and convenience for older consumers.
3. Targeted Wellness for Seniors - Catering to the specific health needs of the aging population presents an opportunity for wellness and supplement companies to differentiate themselves and meet the growing demand for products for seniors.
Industry Implications
1. Functional Beverages - Functional beverage companies can develop specialized products for seniors to support their mobility and health needs.
2. Supplements - Supplement companies can create powdered nutritional products tailored for the aging population, providing them with a convenient and easy-to-use format.
3. Health and Wellness - Wellness companies can develop targeted products for the aging population to address specific health concerns and provide better quality of life.
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