The top 2019 toy trends explore themes like gender neutrality, DIY play centered on customization and skill-building, as well as tech-powered innovations that inspire even more creativity with augmented reality and voice controls.
Over the last year, kids have been introduced to tons of collectible toys that can be unboxed in fun ways to reveal playthings with unique forms, textures and scents—some of which even include edible components.
While kids have enjoyed playing with classic toys like the Doodle Bear, Lego minifigures and the challenging Rubik's Cube, these toys are being reinvented for a new generation with features that support app connectivity and personalization.
Trend Hunter's 2020 Trend Report shares more innovations for kids of all ages in the year ahead.
Top 100 Toy Trends in 2019
From Eco Craft Collectibles to Customizable Gender-Neutral Dolls:
Laura McQuarrie — Jan 25, 2020 — Life-Stages
100
Professional Executive Desk Toys
The 'MINUS GRAVITY' is a Stylish Way to Play at Your Desk
99
Eco Craft Collectibles
The 3D 'Eugy' Toys are Made from 100% Recyclable Materials & Rice-Based Ink
98
Surprise-Inside Shopping Collectibles
ZURU's '5 Surprise Mini Brands' Features Tiny CPG Items
97
Stress-Relieving Carry Coins
'The Tide' Worry Coin Has Two Motion Functions to Alleviate Anxiety
96
Digital Fidget Gadgets
FidgeX is Microprocessor-Based and Shares Interactive Activities
95
Kid-Focused Experiential Retail
Camp is a Highly Active and Immersive Retail Experience for Kids
94
Online Toy-Testing Hubs
KidHQ's Interactive Video Experiences Reinvent Holiday Shopping
93
Fibonacci Sequence-Inspired Toys
The Kinetrika 'SQUARE WAVE' Alleviates Stress Through Play
92
Multipurpose Childhood Balance Boards
The Kinderfeets Wooden Balance Board Serves a Number of Uses
91
Playful Pop Culture-Referencing Ads
This LEGO Ad Responds to Netflix's Tidying Up with Marie Kondo
90
Plush Stress-Relieving Toys
Belly-Rub Pups by Awarenics Help People of All Ages Manage Stress
89
Timber DIY Assembly Drones
The 'Aerowood' Wooden Drone Can be Assembled without Nails or Glue
88
Robotic Coding Board Games
The 'Mojobot' Coding Robot Board Game Offers an Interactive Experience
87
Developmental Kids Toy Subscriptions
The Monti Kids Subscription Embraces the Montessori Program
86
Creativity-Fostering Design Toys
Alessandra Fumagalli Romario's Imaginary Language Encourages Kids
85
Inspiring Inventor Toys
Hape's Junior Inventor Toys Encourage Kids to Make Experiments & Errors
84
Gooey Action Figure Toys
'Heroes of Goo Jit Zu' Combines Action Figures and Compound Play
83
DIY-Style Holiday Workshops
Build-A-Bear's Toy Workshop Strategy is Rolled Out in Multiple Cities
82
Mature Designer Fidget Toys
The AltDynamic 'Moment Spinner' Enables Stylish Play Anywhere
81
Imaginative Cardboard Kits
My Little World Helps Kids Create Airports, Villages, Landmarks & More
80
Customizable Wooden LEGOs
LEGO's Collectible Wooden Minifigure Inspires Creativity
79
Immersive LEGO Retail Experiences
The New LEGO Store in Sydney Boasts Inspiration & Immersion
78
Experiential Toy Shops
The New Toys"R"Us Store is Filled with Opportunities for Play
77
Cultural Celebration Dolls
Mattel's Day of the Dead Barbie Celebrates the Mexican Holiday
76
Sitcom Building Block Sets
The Seinfeld LEGO Set Celebrates the Show's 30th Anniversary
75
Three-in-One Rocking Toys
The Adaptive Luma Rock & Roller Grows with a Toddler
74
Stylish Ball Pit Design
Catchu's Ball Pit Pays Attention to Contemporary Aesthetics
73
Oversized Inflatable Toys
The WWE AirNormous Toys Recreate Props Used by Wrestling Superstars
72
Motor Skill-Improving Puzzles
The Satyendra Pakhalé Puzzle Carpet is for Children Aged Two to Six
71
Screen-Free Coding Robots
The 'Mochi Robot' is LEGO-Compatible and for Children Aged Three and Up
70
DIY-Style Light-Up Circuit Art
This DIY Kit by Klutz Seamlessly Promotes STEM and STEAM Learning
69
Cartoon Meme Collectibles
The 'Masterpiece Memes' SpongeBob Toys Take Cues from Viral Content
68
App-Connected Puzzle Cubes
The Xiaomi Giiker Smart Cube i3S Lets Users Partake in Challenges
67
420 Puzzle Toys
High Concepts' The High Ball is an Electronic Game "for the Seriously Baked"
66
Superhero-Themed Glove Toys
Marvel Launched the Endgame Power Gauntlet Articulated Electronic Fist
65
Goo-Filled Collectible Toys
Goo Goo Galaxy's 'Goo Drops' are Tactile Alien Baby Toys
64
Interchangeable Magnetic Wooden Toys
The ESNAF Wooden Toys are Left Naturally Unfinished
63
Collaborative Fashion Dolls
The KITH Women x Barbie Dolls Celebrate the Toy's 60th Anniversary
62
Child-Focused Therapy Dolls
Yaara Nusboim's Designs Intend to Help Children with Emotional Traumas
61
Cubic Multifunctional Game Consoles
The 'Joyscube' Interactive Gaming System is VR-Compatible
60
Introductory Coding Robot Toys
The 'Winky' Educational Robot is for Children Aged Five to 12
59
Deceptively Simple Puzzles
The Four-Piece T-PUZZLE is Unassuming Yet Challenging
58
Subscription-Based STEM Toys
Amazon's New STEM Club Toys Teach Kids Valuable Skills
57
Candy-Like Slime Toys
ZURU's 'Cotton Candy Cuties' are Stretchy, Fluffy and Scented
56
Connected Laser Tag Toys
The Takara Tomy X-Tag Light Gun Works with Your Smartphone
55
Faux Pimple Popping Toys
Urban Outfitters Launched a 'Pop It Pal' Toy That Mimics Pimple Popping
54
Video Game-Themed Toy Sets
The Hot Wheels Mario Kart Collection Includes Classic Characters
53
Mechanical Keyboard Fidget Toys
'CLICKEYbits' Let Users Try Out Different Keyboard Switches
52
Naturalistic Outdoor Chess Sets
The 'Luft' Chess Set is Customized with Found Pebbles
51
Stationary Robot Companions
The Pet-Like KiKi by Zoetic AI Will Be Shown at CES 2019
50
Personalized Search-and-Find Adventures
Wonderbly Publishes a Book, Illustrated by Marija Tiurina
49
Family-Friendly Axe Throwing Toys
The Zing ZAX Makes Axe Throwing Safe for User of All Ages
48
Burrito-Inspired Plush Animals
Cutetitos Babitos Arrive Rolled Up with Gender Reveal Diapers
47
Subscription-Based Educational Baby Toys
The Lovevery is Arranged by Child Development Experts
46
Sci-Fi Barbie Dolls
Mattel & Disney Created a Range of Fashionable Star Wars Barbie Dolls
45
Inclusive Beauty Dolls
Barbie's New Fashionistas Line Features a Wheelchair and Prosthetic Limbs
44
Robotic Train Toys
At CES 2019, intelino is Introducing a Smart "Train with a Brain"
43
Interactive Wearable Toys
Pixie Belles' Interchangeable Tails Double as Bracelets and Scrunchies
42
Portable Vintage-Style Game Consoles
The Playdate Console by Panic Has an Unusual Feature
41
Customizable Gender Neutral Dolls
Mattel's Creatable World Kits Allow for Hours of Customization
40
Child-Specific Flight Care Packs
The Kraft Flight Relief Pack is Filled with Items for Kids
39
Pocket-Sized Audio Games
The Hasbro Bop It! Micro Series Game Allows for Play Anywhere
38
Slime-Producing Parody Toys
The Hangrees Fuse Pop Culture, Humor and Slime
37
Massive Retro LEGO Sculptures
A LEGO Version of the Volskwagen Type 2 Kombi is Displayed at f.re.e
36
Wooden AR Desktop Toys
The 'Deskfruit' Augmented Reality Object Brings Digital Fun to Your Day
35
Digital Doodling Toys
The Revived Doodle Bear Introduces an App Experience for a New Generation
34
Perspective-Based Card Games
Authentic Agility Launches a Superb Card Game for Game Night
33
Dodgeball Card Games
'Throw Throw Burrito' Involves Matching, Dodging & Tossing Soft Burritos
32
Typography-Inspired Board Games
The Updated Galapagos Game by Felix Salut is Design-Friendly
31
Interactive Robotic Puzzle Toys
The 'ActivePuzzle' Transforms Puzzle Pieces into Robots
30
Collectible Foodie Toys
Foodie Roos are Plush Scented Toys That Look and Feel Like Food
29
Social Media-Inspired Fashion Dolls
The Poseable #SNAPSTAR Dolls for Tweens Pair with a Free App
28
Wrestling Character Gloves
WWE Blitz Brawlers Take the Form of Character-Themed Battle Gloves
27
AR-Enhanced Board Games
The Explorers by Unicorn Games Combines Traditional Gameplay and AR
26
Sweet-Smelling Hair Dolls
Spin Master's Collectible Candylocks Dolls Have Cotton Candy-Like Hair
25
Precision-Machined Magnetic Desk Toys
The 'Bobbler' Provide Idle Hands a Way to Fidget During Work
24
Horror Film Board Games
IT Monopoly Features a Custom Game Board and Accessories
23
Mess-Free Glitter Crafts
Crayola's DIY-Inspired Art Activities Keep Messy Materials Contained
22
Fidget-Friendly Remote Controls
The 'KOJIB' Controller Lets Users Play as They Channel Surf
21
Voice-Activated Disney Toys
Disney Pixar’s Toy Story 4 Range from ThinkWay is Responsive
20
Color-Matching Pom-Pom Toys
Pomsies Lumies Magically Match the Colors They are Placed On
19
Preloaded Kids Wearables
The Kurio Watch Glow Comes with Over 20 Apps and Games
18
Miniaturized AI Robot Toys
The 'Little Sophia' from Hanson Robotics Packs Advanced Technology
17
80s Show-Inspired Board Games
The Monopoly Stranger Things Collector's Edition is Retro
16
Glitzy Plush Pets
The Shimmer Stars by KD Kids! Take Inspiration from Celebrity Pets
15
Gender Neutral Play Kitchens
Ferm Living Designs a Slick, Minimal & Stylish Play Kitchen for Kids
14
Imaginative Naturalistic Vehicle Toys
The 'SWOODZ' Wooden Toy are Made from Durable Materials
13
Stackable Sand Castle Kits
Create A Castle's Split Mold System Helps to Easily Build a Sand Castle
12
Youngster Sleep Training Clocks
The VOBOT Smart Sleep Trainer Connects to Amazon Alexa
11
Teddy Bear Gift Shops
The 'Build-A-Bear Giftshop' Offers Gifts for Kids, Galentines and Couples
10
Rescue Owl Toys
'Owleez' is an Interactive Pet That Can Be Cared for and Taught to Fly
9
App-Connected AR STEM Kits
The Shifu Plugo Link Connects with Four Games with Over 250 Levels
8
Educational Autonomous Vehicle Toys
The 'Zumi' Self-Driving Car Kit Teaches the Essentials
7
Customizable Coding Robot Kits
The Clementoni RoboMaker Pro Kit is for Makers 10 and Up
6
Surprise-Inside Slime Toys
'Treasure X Aliens' Combines Slime with an Unboxing Experience
5
President-Inspired Board Games
The Trump Presidential Wall Game Requires Strategic Focus
4
Collectible Toy Holiday Calendars
The Funko Pocket Pop! Marvel Advent Calendar Has 24 Characters
3
Wearable Dragon Toys
WowWee's Fingerlings Untamed Dragons Lose Their Glow as They are Tamed
2
Edible Sand Toys
'Yummy Sand' Can Be Sculpted into Sand Castles or Chewed to Form Bubble Gum
1
Teen Drama Board Games
The Monopoly Riverdale Board Game Has Collectible Tokens and More
Related Ideas
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Show-Inspired Miniature Toy Sets
The Stranger Things Polly Pocket is an Adorable Playset
Kid-Friendly 3D Printers
The Kidoodle MiniBox A1 Bolsters Creativity & STEM Learning
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Celebratory Sci-Fi Toy Sets
The LEGO Star Wars 25th Anniversary Collection Has Five Sets
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Playful Cosmic Displays
The LEGO Group's Unidentified Playing Objects Speak to Curious Gen Alpha
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Collectible Kawaii Figurines
The Sanrio Hello Kitty Funko Pop! Figures Celebrate 50 Years
Interactive Pixel Plushies
Eolo Toys' Pixel Hugs are Cuddly Plushes Enhanced with Tech Features
Comic Book Hero Collectibles
Mattel Celebrates Iconic Comic Book Heroes with a New Line-Up
Whimsical Gnome Toys
My Gnome On The Roam® is an Interactive Toy Range for All Ages
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Inclusion-Focused Doll Collections
Barbie's New Doll and Capsule Celebrates the Visually Impaired
Doll-Inspired Wedding Collections
Mattel and Azazie Team Up to Debut a New Pink Wedding Collection
Cartoon-Inspired Plush Toys
Build-A-Bear Unveils a New Super Mario Collection with Accessories
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Eco-Friendly Racing Toys
VTech's Turbo Edge Riders Inspires Racing and Recycling
Cuddly Plush Collectibles
Build-A-Bear Workshop's SKOOSHERZ are Made for Hugging
Innovative Toy Creations
Fun In Motion Toys Launches TECTI, a Kinetic Building System Toy
Sustainable Kinetic Sand Toys
Kinetic Sand Project Planet Encourages Ecosystem Protection
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
Electronic Plush Toys
The Furblet Mini Toys Have Over 45 Fun Tunes, Sounds, and Furbish Phrases
Introductory STEM Toy Sets
The Zig & Go from Djeco Combines Music and Forces in an Educational Toy
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
GenAI Doll Packaging
Mattel Used Adobe Firefly for the Barbie Signature 2024 Holiday Doll Box
Beauty Product Replicas
Mini Brands and Ulta Beauty Team Up to Release Toy-Sized Product Replicas
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
AI-Enhanced STEM Toys
The Kidx Classbox Fuses Montessori Methods with NFC Tech & AI
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
AI-Powered Plushies
Curio and Grimes are Collaborating on Artificial Intelligence Toys
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Streaming Service Gift Boxes
The Netflix Gift Box Shares Collectibles from Favorite Franchises
Nostalgic LEGO Roller Skates
The LEGO® Creator 3-in-1 Girls Retro Roller Skate is Playful
Early Development Toys
Spin Master Collaborated on the Educational Ms. Rachel Collection
Collectable Pet Metaverses
Littlest Pet Shop is Reaching a New Generation of Collectors on Roblox
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Video Game-Inspired LEGO Sets
LEGO Super Mario is Sure to Capture the Attention of Fans
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Eggshell-Made Digital Pets
The Original Tamagotchi Celebration Egg Has an Eco-Friendly Form
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Multisensory Toy Boxes
The Janod Boxes Stimulate Sight, Touch, Hearing and More
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Faux Christmas Candle Kits
LEGO Unveils its Festive Christmas Table Decoration Set
Iconic Toy Retailer Expansions
Toys"R"Us Canada Amplifies Retail Presence Ahead of Holiday Season
Interactive Play Experiences
LEGO's Superpower Academy Connects Families with the Power of Play
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
Autonomous Vehicle Kits
This Kit Teaches Kids How AI is Changing Transportation Dynamics
AI-Backed Family Toys
Mego Toys Showcases the New 2XL Cobot, an Interactive AI Toy for Kids
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
Food-Based Toy Block Alternatives
LEGO Replaces its Plastic Bricks with a Eco-Friendly Options
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Squishing Jellybean-Scented Toys
Jelly Belly Squishi Toys Come in 12 Different Scents
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
Survival Crafting Metaverses
LEGO Fortnite Fosters Creativity and Collaborative Play
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Playful Interactive Galleries
PLAY by American Express Platinum Reimagines Toys as Art Pieces
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
GenAI Bedtime Stories
SmartDreams Uses AI to Help Kids Craft Their Own Stories
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Branded Education Engagement Reports
The LEGO Education Report Offers a Look into the Classroom
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Iconic Doll-Inspired Exhibitions
Barbie: The Exhibition Opens at London's Design Museum
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Kid-Friendly Digital Coloring
PalettePlay.art Has Customizable Coloring Book Templates
Insect Habitat Toys
Smart Lab Toys' Insect Inspector Lab Bug Playground Encourages STEM Learning
Magnetic Building Playsets
Moose Toys' Tile Town Has Dynamic Action Tiles to Spark Imagination
Kid-Friendly Customizable Bags
Pop ‘n’ Swop Bags Can Be Decorated with Badges, Handles & More
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Celebratory Puzzle Toys
The 50th Anniversary Rubik's Cube Commemorates Five Decades of Play
Peel-and-Stick Fashion Dolls
Style Bae Dolls Have 2D Bodies and 3D Heads
Mess-Free Eco Craft Kits
Brainstorm's Create N Colour Let Kids Magically Paint with Water
Customizable Toy Islanders
LEGO Announces a New Animal Crossing-Themed Collaboration
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Inspiring Entreprenurial Dolls
The American Girl 2025 Girl of the Year Speaks to Gen Alpha
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Playtime-Encouraging Toy Capsules
Oreo Unveils the Art of Play Toys in Black and White
Celebrarory Platinum Collectibles
Mini Brands Disney 100 Scales Down Fan-Favorite Characters
Makeup-Focused Toy Dolls
MGA Entertainment Introduces the DIY-Informed Yummiland Doll Collection
Buildable Collectible Capsules
Zuru Max Premium Capsules Appeals to Teens, Kidults and Collectors
Sticker Fashion Dolls
Decora Girlz Merge Creative Style Expression and Sticker Play
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Sustainable Seasonal Chocolate Treats
PLAYin CHOC Christmas ToyChoc Boxes are Eco-Friendly
Christmas Shopping Centers
Staples Canada Launches Holiday Gift Centre for Personalized Shopping
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Stone-Like Supportive Toys
Play Maker Stapelstein Expands to the American Market
Gender-Neutral Stroller Toys
Hart & Hero's Herotron Challenges the Gender Play Gap
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Family-Friendly Survival Games
Lego Debuts a New Fortnite Survival Crafting Game
Low-Cost Holiday Retailer Guides
The Dollar General Holiday Toy Guide Has Options Under $20
Mint-Tonal Retro Radios
Lego Launches a New Nostalgic Radio Design with Vintage Detailing
Playful Puppet Baby Toys
Kids Preferred Taps Sesame Street for a Snuggly Baby Accessory Capsule
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
AI Kid's Coloring Tools
ColorCraft AI Offers Educational and Engaging Art for Kids
Customizable Pen Kits
Clementoni's Pen Creator Studio Helps Kids Create Their Own Pens
Celebratory Monochromatic Dolls
The 65th Anniversary Barbie Signature Doll Collection is Elegant
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
Learning-Focused Robotics Toys
The Robots In Motion Building Set Ignites STEM Interest in Youth
Inclusive Colorblind-Accessible Games
Mattel is Adding Colorblind Identification Symbols
Phone-Style Counting Toys
Leapfrog's Chat & Count Emoji Phone Mimics a Real Phone to Teach Numbers
Personalized AI Storytelling Apps
Story Creator AI Takes Aspects From a Child's Personality
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Virtual Doll-Inspired Tycoons
Mattel and Gamefam Launch the 'Barbie DreamHouse Tycoon' on Roblox
Colorblind-Accessible Games
Mattel Commits to Creating Inclusive Play and Game Options
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures