Catchu's Ball Pit Pays Attention to Contemporary Aesthetics
Kalin Ned — November 20, 2019 — Art & Design
References: catchu
Children's products tend to be loud, with aesthetics that often clash with the interior design of the contemporary home, but that is about to change with this ball pit design by Catchu.
The company is an online children's boutique that bridges the gap between playtime and stylish sensibilities. The brand curates functional and entertaining products for kids that lend themselves to be seamlessly introduced into the design-minded home. This ball pit design is a perfect instance of this.
The chic product is available to consumers in a subtle grey, dark grey, black and light pink colorways. It also comes with a set of 200 balls and shoppers can pick and choose four sets of differently nuanced balls. From orange, purple, and fuchsia to transparent, green, and black, the choice is abundant.
Retailing for $289 CAD, the ball pit is intended for children 12 months and up.
The company is an online children's boutique that bridges the gap between playtime and stylish sensibilities. The brand curates functional and entertaining products for kids that lend themselves to be seamlessly introduced into the design-minded home. This ball pit design is a perfect instance of this.
The chic product is available to consumers in a subtle grey, dark grey, black and light pink colorways. It also comes with a set of 200 balls and shoppers can pick and choose four sets of differently nuanced balls. From orange, purple, and fuchsia to transparent, green, and black, the choice is abundant.
Retailing for $289 CAD, the ball pit is intended for children 12 months and up.
Trend Themes
1. Stylish Children's Products - Designing children's products that match contemporary aesthetics presents a disruptive innovation opportunity for companies looking to cater to parents with refined taste.
2. Functional Playtime Products - Creating products that are both entertaining for kids and practical for parents presents an opportunity for companies to disrupt the children's product industry by satisfying the needs of both demographics.
3. Customizable Kids' Play Areas - Offering customizable options for kids' play areas, such as with Catchu's ball pit, presents a disruptive innovation opportunity for companies looking to enhance the user experience by giving customers the ability to personalize products.
Industry Implications
1. Children's Products - Designing children's products with aesthetics that match modern home decor and provide customizable options is an opportunity for companies to disrupt the industry by catering to parents' changing expectations.
2. Retail/e-commerce - Creating an online children's boutique that curates stylish yet functional products for kids presents an opportunity for companies to disrupt the retail/e-commerce industry by offering curated, design-forward children's products.
3. Interior Design/home Decor - Collaborating with companies that provide customizable and design-forward children's products presents an opportunity for the interior design/home decor industry to enhance its services by catering to the changing needs and expectations of the modern family.
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