'Heroes of Goo Jit Zu' Combines Action Figures and Compound Play
Laura McQuarrie — June 3, 2019 — Life-Stages
References: moosetoys & prnewswire
'Heroes of Goo Jit Zu' is an innovative new series of action figure toys from Moose Toys that's set to disrupt the category by fusing action figures with goo, slime and other texture-rich compounds. The new product line tells the story of a group of zoo animals that transformed into mutant hero fighters and broke out of the zoo to fight bad guys.
The Heroes of Goo Jit Zu characters are filled with sand, bones and faux teeth, as well as glitter and goo that encourage squishing, stretching and smashing.
Some of the fun action figure toys that kids can collect include Blazagon, a dragon-like character with lava-themed superpowers. Soon, kids will be able to discover the characters and the world they inhabit with two 11-minute mini movies.
The Heroes of Goo Jit Zu characters are filled with sand, bones and faux teeth, as well as glitter and goo that encourage squishing, stretching and smashing.
Some of the fun action figure toys that kids can collect include Blazagon, a dragon-like character with lava-themed superpowers. Soon, kids will be able to discover the characters and the world they inhabit with two 11-minute mini movies.
Trend Themes
1. Gooey Action Figures - The fusion of action figures with texture-rich compounds creates new opportunities for tactile play and sensory exploration.
2. Mutant Animal Heroes - The concept of transforming animal characters into hero fighters offers a unique approach for storytelling and encourages imaginative play.
3. Interactive Mini Movies - Pairing action figure toys with mini movies expands the product line and offers new opportunities for cross-promotion and engagement.
Industry Implications
1. Toy Manufacturing - The use of texture-rich compounds and storytelling elements creates opportunities for toy companies to differentiate their offerings and cater to a wider range of sensory experiences.
2. Entertainment - Pairing action figure toys with mini movies opens up opportunities for cross-promotion and content creation in the entertainment industry.
3. Education - The sensory-rich nature of gooey action figures offers opportunities for educational institutions to incorporate tactile play into teaching methods and promote sensory exploration.
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