These 2017 underwear innovations include a variety of styles for both women and men that make use of comfortable, supportive, and stylish designs. In some cases, brands have gone as far as to incorporate smart technology into their creations, to benefit those wearing the garments by enabling them to be more informed on their health.
A great example of this is the 'EVA' bra that was developed by Julián Ríos Cantú, a young designer who was prompted to create a breast cancer-detecting garment after his mother tragically passed away from the disease. The EVA bra works by incorporating biosensors that send the wearer information to a connected app. With these sensors, the bra is able to detect any changes to the body, including those concerning shape, temperature, and color.
Also included is the range of nude underwear from the brand Evelyn & Bobbie. Unlike many nude underwear collections on the market, Evelyn & Bobbie offer different colors to suit a variety of skin tones, making it more inclusive. In addition, the brand's underwear is free of underwire and boasts ultra-soft materials, making it incredibly comfortable to wear, while offering all the support one needs.
Top 55 Underwear Innovations in 2017
From Lingerie-Branded Lip Kits to Leak-Proof Workout Shorts:
Riley von Niessen — Jan 28, 2018 — Fashion
53
Sweat-Preventing Bras
The Ta-Ta Towel Was Designed to Combat One of Summer's Challenges
52
Athletic Panther-Paired Editorials
Cara Delevingne Posed with a Panther for PUMA's DO YOU Campaign
51
Unretouched Lingerie Ads
Anine Bing's New Line is Being Promoted with Photoshop-Free Ads
50
Socialite-Made Camouflage Merchandise
The New Kylie Jenner Camo Series Features Underwear and More
49
Stretch Mark-Exposing Fashion Ads
These Unedited ASOS Images Speak to the Body Positive Movement
48
Unedited Lingerie Shoots
The Ashley Graham Vogue Italia Editorial Shows the Model in Sultry Looks
47
Body-Positive Sportswear
The Nike Plus Size Collection Introduces a Range of Extended Sizes
46
Organic Hemp Underwear
The 'WAMA' Underwear is Breathable and Naturally Antimicrobial
45
Detachable Underwear Clasps
Blooms Prive Offers Comfortable and Functional Underwear
44
Performance-Enhancing Underwear
The VylyV 'Swift' Undergarments Exercise Your Pelvic Floor Muscles
43
Seductive Mechanic Editorials
Hailey Baldwin Wears Branded Denim Ensembles This New GUESS Campaign
42
Inclusive eCommerce Retail Brands
Fashion Retailer Addition Elle Launches a US eCommerce Website
41
Sultry Retro-Inspired Editorials
Bella Hadid Was Collier Schorr's Muse for 032c Magazine
40
Plus-Sized Lingerie Collections
Viva Voluptuous Offers an Array of Sizes for Consumers
39
Millennial Resort Fashion
Prada's Resort Collection Boasts Youthful, Feminine Details
38
eCommerce-Exclusive Activewear
Amazon Launched a Variety of Private-Label Sportswear Brands
37
Underwire-Free Nude Bras
The Evelyn & Bobbie Brand Offers Underwear That Focuses on Comfort
36
Transitional Tank Lingerie
Knixwear's 'Evolution Tank' is Ideal for Sleep, Fitness, or Layering
35
Inclusive Celebrity Lingerie Ranges
The New Addition Elle Line Was Made with Model Ashley Graham
34
Redesigned Private Part Pouches
Joeywears Underwear Promise a More Comfortable Fit and Less Sweat
33
Ageless Lingerie Marketing
56-Year-Old Model Mercy Brewer Fronts Lonely Lingerie's Latest Campaign
32
Technical Sports Bras
Nike Flyknit Sports Bras Use the Same Technology as the Revolutionary Shoes
31
Vibrant Supportive Swimwear
Anita's 2018 Collection Boasts Unique Designs and Colorways
30
Leakproof Mens Undergarments
The PantyProp 'PropHim' Leakproof Underwear Blocks Odors
29
Antibacterial Bamboo Underwear
Aubrey & Oakes Underwear is Designed for Optimal Comfort
28
Smart Wellness Bras
VITALI's Bra for Health Serves as an All-Day, Personal Wellness Coach
27
Intimate Holiday Clothing Lines
Calvin Klein's Holiday Collection is Chic and Timeless
26
Reengineered Sports Bras
This Lululemon Bra is Made with Soft, Sweat-Wicking 'Ultralu' Fabric
25
Iconic Lingerie Museums
A Victoria's Secret Museum is Now Open on New York's Fifth Avenue
24
Leak-Proof Workout Shorts
Thinx's "Period-Proof" Training Shorts Have Absorbent Built-In Underwear
23
Stylish Underwear Subscription Services
The Relevel Men's Boxer Briefs are Supportive Yet Soft
22
Progressive Female Representation Campaigns
Dove and Mindshare Joined to Redefine Beauty Standards
21
Experiential Sports Bra Pop-Ups
The NikeWomen BraHaus Pop-Up Sought to Offer Custom Sports Bras
20
Mountain-Inspired Street Wear Collections
Wasted Paris' New Line Incorporates Mountain Chords
19
Fit-Focused Nude Bra Collections
ThirdLove Bras Now Feature an Inclusive Nude Range
18
Inclusive Shoe Collections
'Kahmune' is Selling Nude Heels in 10 Different Shades
17
Empowering Mastectomy Bras
Anna Bonny's Post-Mastectomy Bras Take Inspiration from Eyepatches
16
In-Store Legwear Galleries
Wilford's Berlin Store Features a Legwear Gallery Inside
15
Personalized Lounge Wear Pop-Ups
Amazon's Holiday Pop-Up Features a Unique Monogramming Station
14
Lingerie-Branded Lip Kits
Victoria's Secret Lip Kit Was Customized by Four of the Brand's Models
13
Antibacterial Radiation-Blocking Boxers
RadiaShield Anti-Radiation Boxer Brief Underwear is Comfy
12
Active Maternity Wear
MATLETIK Produces Canadian-Made Activewear for Expectant Mothers
11
Cancer-Detecting Bras
Higia Technologies' 'EVA' Bra Spots Early Stages of Breast Cancer
10
Canadian Fashion Pop-Ups
INLAND's Fall Pop-Up Spotlighted 70 Canadian Designers
9
Self-Cooling Underwear Collections
Organic Basics Now Offers Anti-Bacterial Underwear for Women
8
Affordable Underwear Subscriptions
Knotty Knickers Delivers New Underwear to You for $3.99
7
Plant-Based Menswear Lines
The Fiber in This Fashionable Menswear Line is Found in Eucalyptus
6
Multi-Functional Basic Underwear
The Basic Girl Brand Emphasizes Functionality Over Frivolity
5
Songstress Athleisure Collaborations
Demi Lovato's Fabletics Collection Inspires Confidence
4
Eco Fabric Scrap Accessories
The Arvin Goods Socks and Underwear are Made without Water Use
3
Confidence-Promoting Retailer Ads
Missguided's 'Keep On Being You' Campaign Honors Individuality
2
Compression Mastectomy Bras
This Feminine Stella McCartney Bra Supports Post-Mastectomy Healing
1
Monthly Underwear Subscriptions
Me Undies Gives Consumers Comfortable and Fresh Undergarments
Related Ideas
Luxury Swim Collections
Bluebella Launches New Swimwear Range Dubbed Swimwear, Redefined
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Dirty-Resembling Luxe Undergarments
WILLY CHAVARRIA Presents the DIRTY WILLY UNDERWEAR
Elegant High-Waisted Panties
Bloomers Intimates Launches the Cougar Lace Le French Cut Briefs
Inclusive Shapewear Collections
The +Body by Julia Haart Shapewear Line Features Powerbondtm 2.0
Retro Shapewear Swimsuits
Bumpsuit's Shapewear Swim Sculpts and Supports the Body
Adorned Bra Bands
BAXXE Makes Bra Bands That are Meant to Be Seen, Not Hidden
Biodegradable Undergarments
Sparepair's Underwear are Crafted from Eco-Friendly Fabric
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
Ultra-Comfortable Bare Mesh Bras
ThirdLove Released the Bare Mesh Line in Multiple Designs
No-Show Underwear Collections
Siella's No-Show Capsule is Ultra-comfortable and Stretchy
Chic Lace Slip Shorts
Bloomers Intimates Offers a Diverse Selection of Lightweight Lingerie Pieces
Edgy Lingerie Collabs
Rihanna's 'Savage X Fenty' and 'Diesel' Team Up to Release a Lingerie Line
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Revolutionary Wearable Breast Pumps
The Muu Pump is Nearly Undetectable Under Most Clothing
Vancouver-Based Inclusive Lingerie
Understance Offers Size-Inclusive, Comfort-Driven Lingerie
Bridal Shapewear Campaigns
The SKIMS Wedding Shop Shares Bridal Intimates, Loungewear & More
Post-Surgery Friendly Swimwear
PrettyLittleThing and GIRLvsCANCER Launch Empowering Swimwear
Faux-Nipple Climate-Awareness Fashion
SKIMS Presents the New Ultimate Nipple Bra Design
Chic Sustainable Swimwear Designs
MABI Swimwear Debuted the Gaia Capsule Collection
Tan-Through Swimwear
FreeTan Swim's One-Pieces and Bikinis Avoid Awkward Tan Lines
Comfortable Stylish Bras
BRABAR Empowers Teens and Young Women with Size-Inclusive Bra Designs
Lifting Shapewear Shorts
Threads Presents Its Performance-Driven Contour Lift Shapewear Shorts
Eco-Conscious Sugarcane Bras
Walmart Launches a New Sugarcane-Derived Lingerie Collection
Pointelle Intimates Capsules
Cou Cou Intimates Introduces the 'Summer of Intimates' Campaign
Period-Protecting Football Kits
Nike Unveils the New Kits for the England Women's Football Team
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
Luxury Lingerie Campaigns
Honey Birdette and Ellen von Unwerth Debut Bold 'On the Run' Lingerie Ad
No-Show Plunge Bras
Siella Recently Introduced the No-Show Plunge and Triangle Bras
Reversible Loungewear Collections
ThirdLove Debuts Versatile Holiday Sets with Innovative Design
Velvety Soft Mens Undergarments
SKIMS Men Features New Snug Comfortable Undergarments
Lace Leakproof Underwear
Bloomers Intimates Debuts Queen's Lace Her Highness Sneezeproof Briefs
Ultra-Chic Vintage-Inspired Swimwear
Rumored's Vintage Swim Collection is Head-Turning
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
Chic Vintage-Style Swimwear
Hey Harper Expands Its Offerings from Jewelry to a Swimwear Line
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Comfy Organic Cotton Lines
Siella Strikes a Perfect Balance with Its Organic Cotton Undies & Bras
Dynamic Jewelry-Paired Shapewear
SKIMS Recruits Veneda Carter for a Shapewear and Jewelry Capsule
Female-Led Swimwear Brands
Bydee Embodies Creativity, Resilience, and the Entrepreneurial Spirit
Cheeky Men's Lingerie
Skull & Bones Offers Surprise Openings and Unique Cutouts
Actress-Approved Sunwear Lines
WATSKIN's UPF Sunwear is Chic, Eye-Catching, & Performance-Driven
Elegant French T-Shirts
MUJI Recently Released a Stylish and Moisture-Wicking Silhouette
High-Performance Women's Activewear
Oner Active Unveiled its Legendary Capsule Collection
Comfort-Focused Foam Bras
Siella Introduces the Organic Cotton Plunge Foam Bra
Dynamic Athleisure Apparel
Victoria's Secret Relaunched its VSX with a New Performance Collection
Stunningly Stylish One-Piece Designs
Londre Bodywear Launches a Chic and Comfortable Style
High-Performance Underwear Collections
Tommy John Introduces the Medalist Collection
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Wanderlust-Inspired Sultry Swimwear
BYDEE's De Corazón Collection Readies for Coastal Getaways
Ever-Changing Sustainable Swimwear
Youswim Changes With Your Body for Ultimate Comfort
Inclusive Swimwear Collections
Londre Bodywear Collabs with SI Swimsuit Model Sixtine Rouyre
Sustainable Demure Athlesuire
Losano’s Sustainable Collection Has Sets for Lounging and More
Inclusive Undergarment Lines
Taimi Debuts a Gender-Affirming Undergarments Capsule with Urbody
3D Contouring Boxers
Manmade's THE BOXER BRIEF Offers Premium Comfort and Fit
Collaboration American Brand Sleepwear
The Macy's x Gap Collection Has Options for Men and Women
Color-Centric Underwear Sets
Hanky Panky x Pantone Color of the Year Revisits Influential Hues
Eco-Conscious Luxurious Undies
Subset's Cozy Essentials Offers Comfort Without Compromising Style
Hi-Tech Breast-Supporting Sports Bras
RHEON LABS® and adidas Unveil TECHFIT CONTROL BRA
Live Swimwear Photoshoots
The 2023 Knix Swim Collection Launched with an Unretouched Campaign
Festive Organic Cotton Intimates
The Cou Cou Holiday Collection Has Just Dropped
Spring Bring-Ready Apparel
SHEIN Offers a Range of Swimwear and Vacation Outfits
Brazilian Women's Fitness Collections
Trinys Extends Its Offerings to the US Market
Body-Safe Menstrual Panties
INTIMINA Launches a New Period Panty Product for Menstrual Cup Users
Reusable Period Underwear
DIVA Introduces Revolutionary Reusable Period Underwear
Post-Surgery Undergarment Collections
Melanie Disalvo's nu:titty Offers Post-Mastectomy Lingerie
Figure-Hugging Leather Swimwear
SKIMS Debuts its Sleek Swimwear Collection Made with Faux Leather
Sustainable Comfort-Focused Bras
ThirdLove Spring Collection Embraces Comfort and Sustainability
Fashionable Performance Swimwear
Nike Swim is Launching Multiple New Styles Ahead of the Summer
Chic Sustainable Underwear Brands
Subset Formerly Known as Knickey, Launches in North America
Leak-Proof Intimate Collections
Knix Introduces the Sexy Mesh Capsule with Gabrielle Union
Bold Statement Boxers
KSUBI Recently Launche the New Royalty Boxer Briefs
Plant-Based Activewear Ranges
Pangaia's New Sports Bra & Leggings Offer Eco-Friendly Comfort
Quirky Chic Sleepwear
Bluebella and Ashley Williams Unveil Game-changing Collaboration
Crochet Bikini Lines
TRIANGL's 2024 Drop Boasts Cover-Ups and Swimwear
Leak-Resistant Shapewear Shorts
The Proof Smoothing Short is Comfortable and Minimalist
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Luxurious Branded Undergarments
The New Prada Underwear is Meant to be Worn on Its Own
Performance Functional Leggings
Tighties Revolutionizes Activewear with Functional Leggings
Performance-Focused Undergarments
HUX Expands Line with Bamboo Charcoal Technology
Tracker-Concealing Underwear
'TreasureTrace' Underwear Keeps Parents Informed of a Kid's Location
Versatile Maternity Capsules
Savage X Fenty Releases a Maternity Collection Inspired by Rihanna
Jewelry-Adorned Shapewear
SKIMS and Swarovski Collaborate on Sparkling Intimates
Cancer Awareness Nighties
Lusomé Launches the Leslie Nightie in Tribute to Cancer Victims
Sculpting Shapewear Additions
YITTY Debuts a New Inclusive Shapewear Collection Called 'Ultralift'
Sunwear Active Lifestyle Brands
Watskin Provides Sun Safe Apparel that Doesn't Sacrifice Style
Youthful Undergarment Brands
Maidenform Introduces its Younger, Gen Z-Focused Brand, M
Reversible Sports Bras
lululemon's Bend This Collection Shares Styles for Flipping & Layering
Colorful Undergarment Sets
PANTONE Joins Hanky Panky on a Colorful Collaboration
Cozy Wireless Adjustable Bras
Floatley's New Bra is Designed for Women of All Shapes and Sizes
Active Period Underwear
PUMA x Modibodi Supports Maximum Protection and Performance
Holiday Shapewear Collection
Ruby Ribbon Unveils Holiday Shapewear Collection for Style & Comfort
Bio-Based Eco-Minded Swimwear
Reformation's New Ref Swim Line Utilizes ECONYL Nylon and EVO
Fashion-Forward Asymmetrical Sports Bras
The Blvck Off Shoulder Sport Bra is a versatile piece
Buttery Soft Bodywear Capsules
Lululemon's Wundermost Presents its New Ultra Soft Nulu Line
Eco-Minded Workout Wear
H&M Unveils a Sustainable Activewear Line to Combat Fast Fashion
Minimalist Shapewear Undies
YITTY Offers a Range of Shapewear That Emphasizes Comfort
Summery Bikini Drops
Frankies Bikinis' Spring 2024 Collection Will Cure the Winter Blues
Customizable Shapewear Collections
The Knix Shapewear Collection Offers Adjustable Areas
Comfortable Pregnancy Nighties
Ingrid+isabel's Restful Nightie is Available in Taupe Color
Holistic Comfort Yoga Gear
The Blakely Yoga Edit Collection Includes Three New Products
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
High-Performance Workout Apparel
Athleta Launches a New Womens Line for High-Intensity Exercising
Inaugural Bridal Shapewear Collections
David's Bridal Introduces the Shapewear DB Studio
Tongue-in-Cheek Underwear Ranges
The Debute x Stripe & Stare Range Features Cheeky Phrases
Sleek Sporty Undergarments
Lacoste's Women's Underwear Capsule Is Inspired by the Brand's Legacy
Heat-Retaining Shapewear
The Popilush Redtag Collection Features Coffee Charcoal-Infused Fibers
Smooth Leak-Proof Shorts
The Knix Thigh Saver Prevents Chafing, Leaking and Sweat
Bra-Included Women's Apparel
SheBird is on a Mission to Free Women from the Discomfort of Bras
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Luxury Cozy Nightwear
Bluebella Redefines Evening Comfort with Its Latest Sleepwear Collection
Upgraded Triangle Padded Bras
Siella Adds New Features to Its Signature Triangle Padded Bra
Alpaca Fiber Underwear Collections
Paka Introduces a Non-Toxic and Comfortable Underwear Line
Stylish Size-Inclusive Intimates
Arula Makes Intimates for Millennials and Gen Z
Sustainable Sports Essentials
Reebok Unveiled the Performance-Focused Workout Ready Sports Bra
Comfort-Focused Shapewear Bras
Shapellx Launches a New Shapewear Bra Collection
Inclusive Period Underwear
TomboyX Provides Menstrual Underwear Options for All Individuals
Sustainable Back-Up Underwear
SparePair Figures As a Practical and Trustworthy Solution to Women
Seamless Activewear Lines
WellBeing + BeingWell's Seamless Collection is Available at REVOLVE
Breast Cancer Awareness Bras
Decathlon Canada Co-Designs a Sports Bra for Breast Cancer Survivors
Affordable Activewear Collections
Forever 21 Unveils a New Activewear Line for the Season
Breathable Premium Menswear Lines
Jack Victor Recently Introduced Its Light Summer Linens Line
Charitable Protective Clothing
WATSKIN Partners with the Breast Cancer Research Foundation
Elevated Holiday Intimates Promotions
Knix Launches Extended Black Friday Sale with 60% Savings
Leakproof Period Undergarments
Thinx Underwear Now Has LeakSafe Barrier Technology
Performance-Driven Golf Apparel
Lee's Debuts the Lee Golf Series, Blending Functionality & Style
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Wearable Rugby Reports
England’s Red Roses' Apparel Draws Attention to the Gender Gap in Sports
Empowering Superhero-Inspired Shapewear
Shapellx Drops Innovate New Shapewear Line, Inner Armour
Adjustable Chlorine-Resistant Swimwear
MeUndies' New Sustainable Swimwear Arrives for Summer
Body-Conscious Undergarment Shops
Stripe & Stare Bra Shop Introduces Four New Bra Shapes
Leakproof Swimwear Collections
This Swimwear Allows Teens to Enjoy Swimming Without Anxiety
Co-Branded Swimwear Lines
Knix Partners with The Birds Papaya to Launch Limited-Edition Swimwear
Supportive Maternity Shapewear
Shapermint's Maternity Collection Comforts Throughout Motherhood
Inclusive Beach Essentials
SwimZip Offers a Range of Swimwear that Block 98% of Harmful Rays
Airy Apparel Collections
The 'AIRism' Collection Comprises Comfortably Sweat-Wicking Fabrics
Sleek Sustainable Sleepwear Lines
CLB Living Launches a New Night Slip Collection
Intimate Maternity Clothing Capsules
Embrace Debuts in Canada with its Maternity & Postpartum Line
Dessert-Hued Underwear Ranges
The Stripe & Stare Chocolate Collection Highlights an Earthy Hue
Inclusive Undergarment Capsules
Primark Launches the Inclusive Magnetic and Velcro Undergarments
High-Performance Sports Bras
The On Performance Bra is Designed for High Density Workouts