Bathing Belle Swimwear Debuts its 'Cruise Collection'
Debra John — January 16, 2025 — Fashion
References: instagram & bathingbelle
Bathing Belle Swimwear, a Toronto-based swimwear brand, has launched its 'Cruise Collection,' designed for those seeking stylish and comfortable swimsuits for winter vacations. The collection consists of eight pieces, available for purchase online or at the brand’s Toronto store.
Curated by "Danica Salajko, the founder of Bathing Belle, and Jennifer Fennell, a swimwear designer, the collection emphasizes a balance of functionality and style as the designs aim to cater to different body types, offering a flattering fit." As such, the promotional imagery features real women, reflecting a diverse range of body types and promoting inclusivity.
The Cruise Collection includes prints such as 'Jungle Cat,' 'Midnight Olive,' 'Papaya,' and 'La Palma,' available in various cuts. Key styles offered include the "Marilyn Underwire Top with Hi-Leg Standard Bottom, Square 'Neck Tank, and Judy Underwire One-Piece."
Image Credit: Bathing Belle Swimwear
Curated by "Danica Salajko, the founder of Bathing Belle, and Jennifer Fennell, a swimwear designer, the collection emphasizes a balance of functionality and style as the designs aim to cater to different body types, offering a flattering fit." As such, the promotional imagery features real women, reflecting a diverse range of body types and promoting inclusivity.
The Cruise Collection includes prints such as 'Jungle Cat,' 'Midnight Olive,' 'Papaya,' and 'La Palma,' available in various cuts. Key styles offered include the "Marilyn Underwire Top with Hi-Leg Standard Bottom, Square 'Neck Tank, and Judy Underwire One-Piece."
Image Credit: Bathing Belle Swimwear
Trend Themes
1. Inclusive Fashion - The emphasis on showcasing real women with diverse body types in promotional imagery highlights a growing push towards inclusivity in the fashion industry.
2. Seasonal Swimwear - The launch of a dedicated swimwear collection for winter vacations suggests a trend towards seasonal offerings that cater to different travel preferences.
3. Bespoke Swim Designs - The creation of custom designs balancing style and functionality indicates a demand for personalized swimwear options that cater to a variety of body shapes.
Industry Implications
1. Direct-to-consumer Fashion - Online availability and targeted store releases of the new collection illustrate the direct-to-consumer model's influence on swimwear distribution strategies.
2. Body Positivity Movement - By featuring designs tailored for different body types, the collection aligns with the body positivity movement, which is reshaping clothing design and marketing.
3. Travel-influenced Apparel - Swimwear tailored specifically for winter vacations reflects how travel trends are impacting apparel design to meet consumers' diverse seasonal needs.
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