Gymshark Taps Leana Deeb to Design a Line of Modest Activewear
References: ca.gymshark & hypebae
Gymshark is expanding its portfolio to include new modest gear for consumers to wear when engaging in physical activity. After research found that most individuals struggle to find modest activewear that suits their preferences, Gymshark launched its new collaboration with Leana Deeb, stocking a variety of modest pieces for all to enjoy.
Featuring a diverse selection of pieces such as hijabs, abayas, joggers, hoodies, and tunics, the collection caters to a variety of needs while ensuring a high level of performance. Each item is crafted from stretch fabrics that provide maximum flexibility and allow unrestricted movement, making them perfect for active lifestyles.
The relaxed fit ensures comfort and ease, while secure coverage offers confidence during even the most dynamic training routines. In addition, the fabric incorporates moisture-wicking technology to keep you dry and comfortable.
The collection is now available through Gymshark's website.
Image Credit: Gymshark, hypebae, ca.gymshark
Featuring a diverse selection of pieces such as hijabs, abayas, joggers, hoodies, and tunics, the collection caters to a variety of needs while ensuring a high level of performance. Each item is crafted from stretch fabrics that provide maximum flexibility and allow unrestricted movement, making them perfect for active lifestyles.
The relaxed fit ensures comfort and ease, while secure coverage offers confidence during even the most dynamic training routines. In addition, the fabric incorporates moisture-wicking technology to keep you dry and comfortable.
The collection is now available through Gymshark's website.
Image Credit: Gymshark, hypebae, ca.gymshark
Trend Themes
1. Inclusive Activewear - The rise of modest athletic clothing indicates a broader demand for inclusive activewear options that accommodate diverse cultural needs.
2. Functional Modesty - The integration of stretch and moisture-wicking fabrics in covered sportswear showcases innovation aimed at combining performance with modesty.
3. Influencer-driven Design - Partnering with influencers for product co-design is becoming a popular method to resonate with niche markets and enhance authenticity in fashion lines.
Industry Implications
1. Sportswear - The sportswear industry is seeing a shift toward versatile and culturally conscious designs, filling a gap in active apparel offerings.
2. Fashion Technology - Advancements in textile technology, such as stretch and moisture-wicking materials, are driving innovation in performance apparel.
3. Influencer Marketing - The increasing collaboration between brands and social media personalities to co-create products highlights a trend towards personalized consumer engagement.
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