Thinx Underwear Now Has LeakSafe Barrier Technology
Michael Hemsworth — April 23, 2024 — Lifestyle
References: thinx & drugstorenews
Thinx underwear has been updated by the brand across its entire range of products to provide consumers with peace of mind against leakage when it comes to menstruation. The brand is introducing its LeakSafe Barrier Technology across its Thinx, Thinx Teens and Thinx For All ranges, which is reported to offer all-day absorbency to protect against leaks for up to 12-hours. This technology is made possible thanks to a patent-pending four-layer gusset that's breathable yet will combat against leaks and also odors.
Senior Director of Product Design Courtney Newman spoke on the Thinx underwear saying, "Testing found that our new LeakSafe Barrier technology can stand up to heavy flows and is absorbent enough for the majority of users. By blending aesthetics with function, we were able to minimize the thickness of the gusset layer while maximizing the width of the secure barrier to create an exceptional product that allows customers to get it all—comfort, style and protection.”
Senior Director of Product Design Courtney Newman spoke on the Thinx underwear saying, "Testing found that our new LeakSafe Barrier technology can stand up to heavy flows and is absorbent enough for the majority of users. By blending aesthetics with function, we were able to minimize the thickness of the gusset layer while maximizing the width of the secure barrier to create an exceptional product that allows customers to get it all—comfort, style and protection.”
Trend Themes
1. Leaksafe Barrier Technology - Innovative barrier technology offering all-day absorbency to protect against leaks for up to 12 hours.
2. Four-layer Gusset Design - Patent-pending gusset design that is breathable, leak-proof, and eliminates odors.
3. Aesthetic-function Blend - Combining aesthetics with functionality to create a thin, secure barrier for unmatched comfort and protection.
Industry Implications
1. Fashion & Apparel - Opportunity for fashion brands to integrate innovative leak-proof technologies into their clothing designs.
2. Feminine Hygiene - Potential for the feminine hygiene industry to adopt advanced absorbent materials for enhanced leak protection.
3. Textile Manufacturing - Potential for textile manufacturers to develop breathable and leak-resistant fabrics for various applications beyond period underwear.
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