Lusomé Launches the Leslie Nightie in Tribute to Cancer Victims
Grace Mahas — September 13, 2023 — Social Good
References: lusome
Cancer, a daunting health challenge, affects millions globally. Beyond the known symptoms, many undergoing treatment suffer from intense night sweats. Lara Smith, founder of Lusomé, witnessed this firsthand when her close friend Leslie battled and tragically succumbed to pancreatic cancer.
In honor of Leslie, Lusomé, the acclaimed sleepwear brand renowned for aiding women in managing night sweats, is introducing the Leslie Nightie on September 15th. This new addition promises not just comfort but also contributes to a noble cause. A dedicated 10% of the proceeds from this luxurious nightie will support pancreatic cancer research.
The Leslie Nightie boasts Lusomé's award-winning fabric technology, recognized by the University of Alberta in 2022 as the premier moisture management fabric. Elegantly trimmed with lace, it's available in sizes XS to XL and colors Black and Denim Mix.
Lusomé, a division of SOMÉ, stands as a beacon for the 41% of hot sleepers and 27 million menopausal women seeking relief from night sweats, offering scientifically-backed solutions for improved sleep.
In honor of Leslie, Lusomé, the acclaimed sleepwear brand renowned for aiding women in managing night sweats, is introducing the Leslie Nightie on September 15th. This new addition promises not just comfort but also contributes to a noble cause. A dedicated 10% of the proceeds from this luxurious nightie will support pancreatic cancer research.
The Leslie Nightie boasts Lusomé's award-winning fabric technology, recognized by the University of Alberta in 2022 as the premier moisture management fabric. Elegantly trimmed with lace, it's available in sizes XS to XL and colors Black and Denim Mix.
Lusomé, a division of SOMÉ, stands as a beacon for the 41% of hot sleepers and 27 million menopausal women seeking relief from night sweats, offering scientifically-backed solutions for improved sleep.
Trend Themes
1. Night Sweats Relief - The Leslie Nightie by Lusomé provides comfort and relief for those experiencing intense night sweats due to conditions like cancer.
2. Charitable Sleepwear - Lusomé's Leslie Nightie allows customers to support pancreatic cancer research as 10% of the proceeds from sales will be donated.
3. Moisture Management Fabric - Lusomé's award-winning fabric technology, recognized by the University of Alberta, helps manage moisture for better sleep quality.
Industry Implications
1. Sleepwear - The Leslie Nightie offers an innovative solution for managing night sweats, catering to the needs of hot sleepers and menopausal women.
2. Charitable Fundraising - Lusomé's partnership with pancreatic cancer research showcases the potential of integrating charitable initiatives with consumer products.
3. Textile and Apparel - Lusomé's development of moisture management fabric technology demonstrates potential disruptive innovation in the textile and apparel industry.
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