MATLETIK Produces Canadian-Made Activewear for Expectant Mothers
Laura McQuarrie — July 28, 2017 — Life-Stages
References: sportchek & matletikworld
While there are many clothing designs that cater to the modern active woman, there are much fewer choices in this category when it comes to active maternity wear. As such, MATLETIK is setting itself apart as a creator of Canadian-made activewear to fit women before, during and after pregnancy.
Some of the styles available for expectant mothers by MATLETIK include comfortable tank tops, sports bras and leggings. Although some sports apparel is designed to be skin-tight and restrictive, MATLETIK's pieces effortlessly adapt and accommodate woman's changing body, including details that stretch and wick away sweat.
As well as being well-suited to activities like yoga, running and gentle stretching, the active maternity wear pieces also make great athleisure pieces for every day wear.
Some of the styles available for expectant mothers by MATLETIK include comfortable tank tops, sports bras and leggings. Although some sports apparel is designed to be skin-tight and restrictive, MATLETIK's pieces effortlessly adapt and accommodate woman's changing body, including details that stretch and wick away sweat.
As well as being well-suited to activities like yoga, running and gentle stretching, the active maternity wear pieces also make great athleisure pieces for every day wear.
Trend Themes
1. Active Maternity Wear - Opportunity to create more clothing designs that cater to the modern active woman who is also an expectant mother.
2. Canadian-made Activewear - Opportunity to tap into the growing demand for locally-made, sustainable fashion amongst pregnant women.
3. Adaptive Sports Apparel - Opportunity to create sports apparel that adapts and accommodates a woman's changing body for use before, during and after pregnancy.
Industry Implications
1. Maternity Clothing - Opportunity for maternity clothing companies to create more active wear designs that are specifically tailored to an expectant mother's needs and changing body.
2. Activewear Manufacturers - Opportunity for activewear manufacturers to expand their product line to include active maternity wear and tap into the growing market demand for sustainably made clothing.
3. Fitness Apparel Retailers - Opportunity for fitness apparel retailers to cater to a niche market of pregnant women with active lifestyles who are looking for clothing that is both functional and fashionable.
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