Missguided's 'Keep On Being You' Campaign Honors Individuality
Riley von Niessen — November 2, 2017 — Fashion
UK-based retailer Missguided recently launched its 'Keep On Being You' campaign with an editorial and commercial.
Both show women and men with diverse aesthetics who confidently model the retailer's offerings, which range from statement graphic tees and faux fur coats, to stylish lingerie and evening wear, and just about everything in between. The aim of the campaign is to promote a message of empowerment and individuality, as it invites consumers to express themselves as boldly as they like.
The campaign features a total of 16 different models, and includes photographer Emma Breschi, advocate Munroe Bergdorf, as well as singer Seann Miley Moore. It's reported that all were chosen because of their "fearless values and 'DGAF attitude.'"
Both show women and men with diverse aesthetics who confidently model the retailer's offerings, which range from statement graphic tees and faux fur coats, to stylish lingerie and evening wear, and just about everything in between. The aim of the campaign is to promote a message of empowerment and individuality, as it invites consumers to express themselves as boldly as they like.
The campaign features a total of 16 different models, and includes photographer Emma Breschi, advocate Munroe Bergdorf, as well as singer Seann Miley Moore. It's reported that all were chosen because of their "fearless values and 'DGAF attitude.'"
Trend Themes
1. Body Positivity - Disruptive innovation opportunity: Creating inclusive fashion lines that celebrate diverse body types and empower individuals to express themselves confidently.
2. Gender Representation - Disruptive innovation opportunity: Developing gender-neutral fashion collections that cater to a wide range of identities and challenge traditional gender norms.
3. Authentic Advertising - Disruptive innovation opportunity: Embracing honesty and transparency in advertising by featuring real people with diverse aesthetics, promoting a more relatable brand image.
Industry Implications
1. Fashion & Apparel - Disruptive innovation opportunity: Incorporating inclusive design principles and diverse representation in the fashion industry to cater to a broader consumer base.
2. Marketing & Advertising - Disruptive innovation opportunity: Leveraging authentic and empowering advertising campaigns to connect with consumers who seek brands that celebrate individuality and diversity.
3. Beauty & Cosmetic - Disruptive innovation opportunity: Challenging beauty standards and promoting self-acceptance by offering cosmetic products that celebrate individual features and express personal style.
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