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Western Obesity Obsession

North America struggles with health and adapts to larger life

Implications - The United States is facing an obesity pandemic and now fashion, art and even product design is being influenced by this health trend. Gyms that only admit obese people and plump food icon satires are just some examples of how overconsumption are being dealt with by North American communities.
Trend Themes
1. Obesity Pandemic - The rise in obesity rates has led to various industries, such as fashion, and even product design, being influenced by this health trend.
2. Satirical Food Icons - Pop artists and ad campaigns are revamping food product mascots to reflect a more realistic and less appealing image.
3. Targeted Fitness Facilities - Downsize Fitness demonstrates a need for gyms and fitness centers specifically targeting the severely overweight population.
Industry Implications
1. Marketing and Advertising - Marketing and advertising industries have an opportunity to create campaigns that push realistic and healthy lifestyle choices.
2. Health and Fitness - The health and fitness industry can capitalize on the growing trend of tailored exercise and diet programs specific to the user's body type and health concerns.
3. Consumer Goods and Services - The consumer goods and services industry can innovate products that accommodate the overweight population with technologies, such as Stair of the Dog 2022.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
361,614 Total Clicks
Date Range:
Oct 11 — Apr 13
Trending:
Average
Consumer Insight Topics:

Featured Examples

Shocking Obesity Infographics
Shocking Obesity Infographics
The Skinny on Fat Graph is Informative and Shocking
Obesity in North America is one of the most talked about and taboo topics this nation has witnessed in the past 15 years, and the Skinny on Fat chart in an informative infographic on weight gain.... MORE
Obese Banknote Leaders
Obese Banknote Leaders
The Super Rich 1965 Ad Campaign Lets You 'Gain More'
Society might be trying with all its might to combat obesity, but as the Super Rich 1965 ad campaign shows, a little bulge here and there historically depicted the wealth of certain individuals. Thanks… MORE
Shocking Obesity Rate Graphs
Shocking Obesity Rate Graphs
The Weight of Obesity Infographic Weighs the Health of Each Country
Eclairage Public breaks down the percentage of obese individuals in each OECD country with its ‘The Weight of Obesity’ infographic. The country to make it to the top of the list is the... MORE
Porky Pooch Stairlifts
Porky Pooch Stairlifts
The Stair of the Dog 2022 Prototype Targets Overweight Canines
Developed by insurance company More Than, Stair of the Dog 2022 is a stairlift prototype that has been made specifically for the canine species. More Than predicts that by the year 2022, over half... MORE
Sugary Sweet Manipulated Mascots
Sugary Sweet Manipulated Mascots
Ron English Creates a More Realistic Depiction of Classic Cereals
The Pop artist Ron English is known for manipulating the cozy image of beloved convenience food mascots in order to show their true colors. Over the past several decades, nutritionists have been warning… MORE
Fat-Only Gyms
Fat-Only Gyms
Downsize Fitness Admits Only People 50 Pounds and Over Overweight
Downsize Fitness operates like a women’s only gym, except in this case it targets people who are 50+ pounds overweight. Essentially, it creates a safe haven for those who are looking to lose... MORE

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