The IC4Design 'Ducati for ANCMA' ad is Stunning and Hyperdetailed
Jordan Sowunmi — August 31, 2011 — Autos
References: ic4design & behance.net
The IC4Design developed 'Ducati for ANCMA' is an impressively detailed metropolis that asks the viewer to quickly point out "Where the motorcycle driver is on these roads."
The 'Ducati for ANCMA' ad campaign was designed with the hopes of raising awareness and safety standards regarding motorcycle riders on city streets. ANCMA is the acronym for a local Italian organization called the National Association of Cycle and Motorcycle Accessories, and in the 'Ducati for ANCMA' ad, they sought to show the difficulties faced by motorcycle riders in crowded cities.
The 'Ducati for ANCMA' ad features an entire movie's worth of ridiculous activities to distract viewers from the rider. There's a real 'Where's Waldo' like quality to it. Some distractions include a wanted thief in hiding, ninjas chasing a Samurai, and a couple on a rooftop interrupted from frisky activity.
Ducati gave IC4Design a lot of creative freedom to create this campaign, and it shows. This is certainly one of the cooler ways I've seen a PSA done. Click through the gallery to see how quickly you can spot the motorcycle rider, as well as the other, wacky activities in the illustration.
The 'Ducati for ANCMA' ad campaign was designed with the hopes of raising awareness and safety standards regarding motorcycle riders on city streets. ANCMA is the acronym for a local Italian organization called the National Association of Cycle and Motorcycle Accessories, and in the 'Ducati for ANCMA' ad, they sought to show the difficulties faced by motorcycle riders in crowded cities.
The 'Ducati for ANCMA' ad features an entire movie's worth of ridiculous activities to distract viewers from the rider. There's a real 'Where's Waldo' like quality to it. Some distractions include a wanted thief in hiding, ninjas chasing a Samurai, and a couple on a rooftop interrupted from frisky activity.
Ducati gave IC4Design a lot of creative freedom to create this campaign, and it shows. This is certainly one of the cooler ways I've seen a PSA done. Click through the gallery to see how quickly you can spot the motorcycle rider, as well as the other, wacky activities in the illustration.
Trend Themes
1. Motorcycle Safety Campaigns - The success of the 'Ducati for ANCMA' ad campaign illustrates the potential for creative and attention-grabbing motorcycle safety initiatives.
2. Interactive Advertising - The interactive and engaging nature of the 'Ducati for ANCMA' ad campaign showcases the potential for similar advertising strategies in other industries.
3. Crowded City Safety - The 'Ducati for ANCMA' ad campaign highlights the importance of addressing safety concerns for all types of vehicles on crowded city streets.
Industry Implications
1. Insurance - Insurance companies could use similar campaigns to promote safe driving practices and reduce accident rates, ultimately benefitting both the company and its customers.
2. Transportation - Transportation companies could create similar campaigns to increase safety awareness and reduce accidents for all modes of transportation.
3. Tourism - Tourism boards in crowded cities could use similar campaigns to promote safe and responsible travel practices for visitors.
5.2
Score
Popularity
Activity
Freshness
