The National Geographic Dog Whisperer Campaign is Sadly Human
Meghan Young — February 27, 2012 — Marketing
References: ireland-davenport & ibelieveinadv
The National Geographic Dog Whisperer campaign shows that "dogs have issues too," as stated in the tagline. Just like humans, they can have problems with food, identity, children and fidelity. Unlike humans, they have a specific guru who can help them deal and overcome these issues: Cesar Millan.
Conceived and executed by South Africa-based ad agency Ireland Davenport, the National Geographic Dog Whisperer campaign is very clever. It depicts four different scenarios. In one, for instance, a dog is suffering from obesity. In another, a dog discovers that he is not the father of his mate's children. Although there are more canine-centric concerns dealt in this show, these ones are particularly attention-grabbing.
The National Geographic Dog Whisperer campaign was art directed by Bruce Harris.
Conceived and executed by South Africa-based ad agency Ireland Davenport, the National Geographic Dog Whisperer campaign is very clever. It depicts four different scenarios. In one, for instance, a dog is suffering from obesity. In another, a dog discovers that he is not the father of his mate's children. Although there are more canine-centric concerns dealt in this show, these ones are particularly attention-grabbing.
The National Geographic Dog Whisperer campaign was art directed by Bruce Harris.
Trend Themes
1. Canine-based Advertising - As more companies seek to appeal to pet owners, there is a clear opportunity for advertising campaigns to focus on dogs and their unique personalities and issues.
2. Animal Therapy - As more people recognize the emotional and mental benefits of therapy animals, there is room for innovation in developing therapeutic methods for dogs that could be marketed to pet owners.
3. Celebrity Animal Experts - With the popularity of The National Geographic Dog Whisperer campaign, there is an opportunity for celebrity animal experts like Cesar Millan to expand their brand and provide new products and services.
Industry Implications
1. Pet Industry - Companies in the pet industry can create products and services that cater to the unique needs of dogs and their owners, from food and toys to training and therapy.
2. Advertising Industry - Advertising agencies can redefine what is deemed a successful campaign by tapping into the underrepresented yet significant audience of pet owners looking for new and innovative advertising strategies.
3. Entertainment Industry - Television production companies and streaming services can develop new programs that feature dogs and their adventurous tales to continue capitalizing on the interest in pet-oriented content.
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