The Virgin Active Campaign Gets People in Motion
Meghan Young — October 8, 2011 — Marketing
References: virginactive & ibelieveinadv
Health and exercise is on many active individuals' brains, and now the fine folks over at Virgin are jumping on the bandwagon with their Virgin Active ad campaign. Conceived and executed by Sydney-based ad agency Publicis Mojo, these series of posters marries the current obsession of fitness with the popularity of minimalist aesthetics.
Taking a page from current graphic designs, the Virgin Active ad campaign is simple, humorous and to the point. Coupled with the encouraging slogan, 'Praise at every phase,' Virgin Active advocates strong support as people endeavor to adopt healthier lifestyles.
In addition to maintaining Virgin's fun, life-loving attitude, the Virgin Active ad campaign will surely ignite other companies to help people in a similar fashion.
Taking a page from current graphic designs, the Virgin Active ad campaign is simple, humorous and to the point. Coupled with the encouraging slogan, 'Praise at every phase,' Virgin Active advocates strong support as people endeavor to adopt healthier lifestyles.
In addition to maintaining Virgin's fun, life-loving attitude, the Virgin Active ad campaign will surely ignite other companies to help people in a similar fashion.
Trend Themes
1. Minimalist Fitness Ads - Using minimalist aesthetics in fitness advertisements to capture attention and promote healthier lifestyles.
2. Humorous Fitness Campaigns - Creating fitness campaigns that use humor to encourage and support individuals in their journey towards a healthier lifestyle.
3. Graphic Design-inspired Fitness Ads - Applying current graphic design trends to fitness advertisements for a visually appealing and modern look.
Industry Implications
1. Fitness and Wellness - Opportunities for fitness companies to use minimalist and humorous ad campaigns to attract and engage with health-conscious consumers.
2. Advertising and Marketing - Incorporating graphic design elements and minimalist aesthetics in advertising campaigns targeted towards fitness and wellness audiences.
3. Creative Agencies - Opportunities for creative agencies to develop minimalist and humorous ad campaigns for fitness and wellness clients looking for fresh and engaging marketing strategies.
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